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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Kabar Masyarakat
Indah Mutiara Ayu
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Pengaruh Pengetahuan Kewirausahaan dan Efikasi Diri terhadap Motivasi Berwirausaha Mahasiswa: Survey Pada Mahasiswa Manajemen FEBI Universitas Islam Negeri Sumatra Utara Indah Mutiara Ayu; Zuhrinal M Nawawi
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh efikasi diri dan pengetahuan kewirausahaan terhadap kewirausahaan melalui motivasi berwirausaha. Rendahnya motivasi siswa dipengaruhi oleh kemampuan berwirausaha dan efikasi diri siswa yang ada. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana pengaruh kesadaran berwirausaha dan efikasi diri mahasiswa terhadap motivasi berwirausaha. Penelitian menunjukkan bahwa kesadaran berwirausaha dan efikasi diri berpengaruh positif terhadap motivasi berwirausaha. Kewirausahaan berarti pekerjaan dan kemandirian dari orang lain. Pengaruh faktor internal dan eksternal memotivasi individu untuk berwirausaha.
Pemanfaatan E-Commerce Go Mart Dalam Pemasaran UMKM Di Kota Medan Siti Aisyah; Indah Mutiara Ayu; Nila Rosdiana; Dona Zahra Hasibuan; Rediansyah Saranan
Jurnal Kabar Masyarakat Vol. 1 No. 1 (2023): Februari : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.187 KB) | DOI: 10.54066/jkb-itb.v1i1.100

Abstract

This PKM is an activity that has a role in carrying out useful service to the community. The main purpose of this PKM activity is to provide insight to the public regarding the use of Go Mart e-commerce as an effort to improve marketing for UMKM Ayah Shops in Medan City. This PKM activity is expected to provide marketing opportunities for the owner of Ayah's Shop to increase sales volume with the help of Go Mart e-commerce. The approach used in this activity was qualitative with the methods used to collect data in the form of group discussions, documentation, biographies to interviews as well as observation and content analysis. In this activity, the researcher provides directions for the owner of Ayah's Shop to take several steps as a marketing medium through the Go-Mart. The existence of Go-Mart as a shopping application platform that is efficient and easy to use. In practice. The marketing process carried out with the Go-Mart application goes through several stages so that Toko Ayah's products can be recognized by a wide range of people through postings on e-commerce and can increase the quantity of service to consumers.
Co-Authors Dona Zahra Hasibuan Nila Rosdiana Rediansyah Saranan Siti Aisyah Zuhrinal M. Nawawi