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All Journal JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Jurnal Nusantara Berbakti Jurnal Kabar Masyarakat
Rediansyah Saranan
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences

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Analisis Pemahaman laporan Keuangan pada UMKM di Kecamatan Medan Marelan Budi Dharrma; Habib Lauda Nararya; Rediansyah Saranan
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

The research method used in this study is a qualitative research method. The object review is used as a reference and obtains findings of facts and strengthens research results. The object review used in this study uses previous research that has relevance to the understanding of financial statements in the Convection Sector in Medan Marelan District. The reason for choosing this research object is due to general knowledge whether one of the business actors in Medan Marelan District understands financial reports or not. So that the writer can find out the factors that drive the business whether they have to know the financial statements well.
Pemanfaatan E-Commerce Go Mart Dalam Pemasaran UMKM Di Kota Medan Siti Aisyah; Indah Mutiara Ayu; Nila Rosdiana; Dona Zahra Hasibuan; Rediansyah Saranan
Jurnal Kabar Masyarakat Vol. 1 No. 1 (2023): Februari : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (576.187 KB) | DOI: 10.54066/jkb-itb.v1i1.100

Abstract

This PKM is an activity that has a role in carrying out useful service to the community. The main purpose of this PKM activity is to provide insight to the public regarding the use of Go Mart e-commerce as an effort to improve marketing for UMKM Ayah Shops in Medan City. This PKM activity is expected to provide marketing opportunities for the owner of Ayah's Shop to increase sales volume with the help of Go Mart e-commerce. The approach used in this activity was qualitative with the methods used to collect data in the form of group discussions, documentation, biographies to interviews as well as observation and content analysis. In this activity, the researcher provides directions for the owner of Ayah's Shop to take several steps as a marketing medium through the Go-Mart. The existence of Go-Mart as a shopping application platform that is efficient and easy to use. In practice. The marketing process carried out with the Go-Mart application goes through several stages so that Toko Ayah's products can be recognized by a wide range of people through postings on e-commerce and can increase the quantity of service to consumers.
PEMANFAATAN MEDIA SOSIAL SEBAGAI PENDORONG PEMASARAN GLOBAL UNTUK MENINGKATKAN PRODUKSI (Studi Kasus Media Sosial TikTok) Suhairi; Raudatun Sumi; Lestari Perdana Putri; Miftahul Jannah Hasibuan; Rediansyah Saranan
Jurnal Nusantara Berbakti Vol. 1 No. 1 (2023): Januari : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (950.222 KB) | DOI: 10.59024/jnb.v1i1.17

Abstract

The Internet is of great help in many areas of life, including government, business, commerce, and the economy. The development and progress of the internet is now also marked by the progress of social media in society. Social media is now increasingly penetrated into various aspects of everyday life. As well as advocating for causes (educational, social, religious, environmental, health, and so on), as well as promoting and marketing certain goods or services, social media can be used for various things as it develops. Therefore, as a businessman and company, the use of social media is also something that is effectively implemented in marketing activities and then becomes one of the factors for increasing industry and production. So this research is present to see how the use of social media as a driving force for global marketing to increase promotion, in this study the focus of research is social media tikTok.
Co-Authors Budi Dharrma Dona Zahra Hasibuan Habib Lauda Nararya Indah Mutiara Ayu Lestari Perdana Putri Miftahul Jannah Hasibuan Nila Rosdiana Raudatun Sumi Siti Aisyah Suhairi