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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora
Octavian Hartono
Universitas Widya Dharma Pontianak
Social Sciences

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Pelatihan Penyusunan Laporan Keuangan pada Pegawai Koperasi Agro Tamang Makmur Nopiani Indah; Febriana Louw; Lauw Sun Hiong; Octavian Hartono
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 1 No. 4 (2022): Desember 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v1i4.1308

Abstract

Koperasi Agro Tamang Makmur is a producer cooperative which its main business is to produce goods or services by selling and buying with needs materials so that the prices of the materials and goods produced are lower. In running cooperative business, of course the administrators must be able to arrange the financial statement and report back to their members. Financial reporting is all processes related to the providing of financial information. The preparation of financial statement play an important role, among other things, for internal parties they can be used as a reference in making long-term decisions, and can analyze their performance. The purpose of this PKM activity is to provide training in the preparation of financial statement at Koperasi Agro Tamang Makmur. The assistance provided is in the form of giving basic accounting modules, preparation of financial statement and assistance in the analysis of financial statements that have been prepared. The results of this activity show a significant change from the answers before the training and after the training. The questions answered by the participants after the training were almost all correct. Before the test, there were only 50% of the answers that were answered correctly, after being given training, the correct answers increased to 85%.
Pengaruh Variasi Produk, Orientasi Belanja dan Citra Merek terhadap Minat Beli pada Produk Makanan SugarWhisk Octavian Hartono
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.6960

Abstract

This research aims to analyze the influence of product variation, shopping orientation, and brand image on consumer purchase intention for SugarWhisk food products. The study employed a quantitative approach with an explanatory survey design, involving 200 respondents selected using purposive sampling based on their experience of purchasing or being familiar with SugarWhisk products. Data were collected through an online questionnaire using a 1–5 Likert scale and analyzed using a multiple linear regression model with SPSS version 26 software. The results showed that, partially, product variation, shopping orientation, and brand image had a significant positive effect on purchase intention, with brand image being the dominant factor. Simultaneously, the three independent variables jointly had a significant effect on purchase intention, with an adjusted R² of 0.587, indicating that 58.7% of the variation in purchase intention is explained by these three factors. These findings confirm the importance of diverse product development strategies, understanding consumer shopping orientation, and strengthening brand image to increase purchase intention and consumer loyalty. This research provides practical contributions for SugarWhisk owners in formulating effective marketing strategies, while also opening opportunities for further research on other factors such as price, promotion, and distribution channels.
Co-Authors Febriana Louw Lauw Sun Hiong Nopiani Indah