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All Journal MABIS JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Jurnal Informatika Ekonomi Bisnis Management and Sustainable Development Journal Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Amkop Management Accounting Review (AMAR) Jurnal Informatika Ekonomi Bisnis Conference Proceedings International Conference on Education Innovation and Social Science Jurnal Pengabdian Masyarakat Mentari
Lauw Sun Hiong
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Analisis Brand Equity Minuman Isotonik Pocari Sweat pada Konsumen Minuman di Pontianak Hiong, Lauw Sun
MABIS Vol 2, No 1: Juli 2011
Publisher : MABIS

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Abstract

Pocari Sweat Isotonic drink was first introduced in Indonesia in 1990 and distributed to Pontianak in 2006. Pocari Sweat which initially could not be accepted in the Indonesian market starts gaining its popularity. At present, the existence of high competition makes Pocari Sweat must be able to manage its brand to remain popular. The aim of this research was to analyse Pocari Sweat equity brand in terms of brand awareness, brand association, perceived quality and brand loyalty elements. This research used descriptive method. Data collection techniques used were observation, interview, questioner, and bibliography study. The number of samples in this research was 100 people using quota sampling method which used Slovin formula and purposive sampling with the respondents are those who have consumed Pocari Sweat at least three times, above 16 years old, and have ever consumed other brands isotonic drink. The technique analysis used was descriptive analysis, Cochran test, and Likert test.
ANALISIS PERSEPSI KONSUMEN TERHADAP KEBIJAKAN ATMOSFIR TOKO SERTA PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PADA RITEL XING MART DI PONTIANAK Hiong, Lauw Sun
MABIS Vol 4, No 1: Juni 2013
Publisher : MABIS

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Abstract

Retail marketing is a way in which a smaller amount of sales compared to the no retail, however the retail market is not limited in number and also be flexible. There is a change in marketing activities, so that the company tends to sell large quantities of sales are now starting to serve with smaller quantities. Characteristics of the retail industry that does not require special skills and higher education to learn, so many Indonesian people especially those belonging to the category of small and medium enterprises is included in the retail industry. In relation with the situation, the marketing strategy should be a top priority of every company in order to achieve its goals. The main purpose of the marketing concept is to provide satisfaction to consumers in meeting their wants and needs. One of the marketing strategies in store or retail outlet is designing the atmosphere of the store. This study is a descriptive study using a quantitative survey methods and techniques of data collection using questionnaires. Test results of the multiple regression, showed variable exterior, interior, and salesperson influence on consumer purchase decisions. Based on partial test showed a result that store atmospheric variables such as, exterior, interior, and the clerk has a significant influence on the purchase decision variables.
PENERAPAN PELAPORAN SPT MASA PPN MENGGUNAKAN E-SPT PPN TERHADAP WAJIB PAJAK DITINJAU DARI PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) Hiong, Lauw Sun
MABIS Vol 3, No 2: Desember 2012
Publisher : MABIS

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Abstract

At this time the role of technology in human life and activity to carry out the work or solvethe problems they faced, has a very big role. System change from manual to computerized system that uses technology to process data into an information, will have a very big problem if the user does not have experience in the receiving culture and technology in the lives of their activities. E-SPT application is an application provided by the Director General of Taxation which can be used by the taxpayer to facilitate in making and reporting every month or year. The topics that will be discussed on the E-PPN SPT Masa. The main purpose of this application to answer and respond to the increasing needs and improve service to the taxpayer in terms of tax reports processing cost savings, especially the cost of paper or printing which has a high percentage of operating costs weighed on the company. To find out how much the individuals perception of using technology can be in the review of the technology acceptance model or commonly called the Technology Accepted Model (TAM). This model can be used to predict user acceptance of the new technology. The model introduced by Fred D. Davis in 1989 is the most widely used models in information systems research, because it produces good validity.
Dampak Faktor Pajak dan Profitabilitas Terhadap Tingkat Hutang: Studi Empiris pada Perusahaan-Perusahaan yang Tergabung Dalam Indeks Kompas-100 di Bursa Efek Indonesia Hiong, Lauw Sun
MABIS Vol 2, No 2: Desember 2011
Publisher : MABIS

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Abstract

The aim of this research is to analyze the influence of Corporate Tax Ratio (CTR), Non Debt Tax Shield (NDTS), and Profitability (PR) variables against Leverage (LV) on the companies incorporated in kompas-100 index and listed in Indonesia Stock Exchange for period 2009-2011. The research employs a method of purposive sampling for sampling. Data – collected from 41 companies sampling – is obtained with a basis of Indonesian Capital Market Directory (ICMD) publication. The analysis technique employed is multiple regression analysis. With a basis of F statistic test, it indicates that both models meet fit criteria for their value of significance being less than 5% in a real rate. While t statistic-based test indicates that the corporate tax ratio (CTR) of the companies brings negative impact and is not significant against the policy of debt (Leverage) and this is proven from its value of significance being less than 5% in a real rate. Meanwhile Non Debt Tax Shield has positive and significant influence against the policy of debt (leverage) which is proven from its value of significance being less than 5% in a real rate. While profitability variable has a negative and significant influence, in line with the hypothesis formulated by the author, with a value of significance being less than 5% in real rate. The analysis results showed the significance of predictive ability of the three independent variables, such as Corporate Tax ratio, Non Debt Tax Shield, and profitability against policy of debt being at a rate of 11.6% indicated from the adjusted R2, the rest of which is as much as 88.4% being influenced by other variables beyond the model.
Pembekalan Peningkatan Kinerja UMKM Melalui Orientasi Keuangan dan Penjualan (UMKM Makanan Ringan Jalan Merdeka Pontianak) Louw, Febriana; Indah, Nopiani; Santika, Dewi; Hiong, Lauw Sun
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 2 No. 4 (2023): Desember 2023
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v2i4.3004

Abstract

The number of MSMEs in Indonesia continues to increase every year. MSMEs have an important role in Indonesia's national development. The presence of these businesses helps to absorb labor, so that people can have an income. The large number of food and beverage businesses is because food and beverage businesses are closely related to people's daily lives, can be built with little capital, and require little labor. Business people need to see changing market trends and know what consumers want in order to create the right products. Financial orientation is an activity that focuses on managing financial conditions related to using cash and generating cash returns. Meanwhile, sales orientation is focused on selling products, providing an overview of the product to customers, offering products based on company stock, and producing not based on customer needs. With the provision of financial and sales orientation, it is hoped that snack food MSMEs can improve their business results management methods and design better sales strategies so that they can improve their business performance.
STUDI ORIENTASI PELANGGAN TERHADAP KEPUTUSAN MENGAMBIL KREDIT SEPEDA MOTOR MELALUI INOVASI LAYANAN DAN WEB DESIG QUALITY PADA FIFIGROUP CABANG PONTIANAK Novi, Nerika; Hiong, Lauw Sun
Management and Sustainable Development Journal Vol. 5 No. 2 (2023): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v5i2.716

Abstract

The goal of the study is to provide a robust framework for understanding how web design quality and the credit applications of motorcycle at FIFGROUP Cabang Pontianak relate to one another. The results of this study were derived from sample responses regarding the reason for extending credit for a second vehicle. For the purposes of this study, a quantitative study was conducted with 154 responses from members of the FIFGROUP Cabang Pontianak as the sample. Purposive sampling and data collection by keystroke logging are the two methods used for sample preparation. The patient is using the version 24 of the computer program Analysis of Moment Structure (AMOS). The results of the SEM (Structural Equation Modelling) study point to the importance of improving customer orientation toward credit applications through innovative service offerings, but not at the expense of web design quality. Results from the uji regression weight are supported by the assertion that orientation.
SELLING DECISION FACTORS: BASED ON PRODUCT QUALITY STRATEGY, COMPETITIVE PRICES, SERVICE QUALITY, AND PROMOTIONAL ATTRACTIVENESS: CASE STUDY ON REPSOL BRAND ENGINE OIL PRODUCTS OF PT BINTANG PUTRA AUTOPARTS IN PONTIANAK Hiong, Lauw Sun; Rolland, Michael Fernanda
Management and Sustainable Development Journal Vol. 6 No. 1 (2024): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v6i1.881

Abstract

Penelitian ini bertujuan untuk mengetahui penyebab tidak tercapainya omzet penjualan oli mesin Repsol selama 5 tahun terakhir, dan bagaimana upaya perusahaan dalam meningkatkan keputusan untuk menjual kembali pada PT Bintang Putra Autoparts di Pontianak. Bentuk penelitian ini adalah penelitian kuantitatif dengan populasinya adalah seluruh toko yang membeli dengan PT Bintang Putra Autoparts di Pontianak yang berjumlah 131 toko. Metode yang digunakan adalah sampling jenuh dan mengumpulkan data melalui penyebaran kuesioner. Penelitian ini menggunakan program spss 26. Berdasarkan hasil pengujian secara simultan (uji F) menunjukkan bahwa variabel kualitas produk, harga kompetitif, kualitas layanan, dan daya tarik promosi berpengaruh signifikan terhadap keputusan menjual kembali. Hasil pengujian secara parsial (uji t) menunjukkan bahwa kualitas produk, harga kompetitif, kualitas layanan, dan daya tarik promosi berpengaruh secara signifikan terhadap keputusan menjual kembali.
HOW INTELLECTUAL CAPITAL MEDIATES THE RELATIONSHIP BETWEEN PROFITABILITY, TAX AVOIDANCE, CAPITAL INTENSITY, AND FIRM VALUE Joecelyn, Monica; Hiong, Lauw Sun
JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Vol 11, No 1 (2025): Vol 11, No. 1 (2025)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34204/jiafe.v11i1.10986

Abstract

ABSTRACTThe purpose of this study is to examine the effect of profitability, tax avoidance, and capital intensity on intellectual capital and on firm value. In addition, it also examines the mediating effect of intellectual capital on profitability, tax avoidance, and capital intensity on firm value. The population of the study was companies in the Property and Real Estate Sector on the IDX. The sample was selected using non-probability sampling, and a sample of 51 companies from 2019 to 2022 was obtained—data analysis using Multiple Regression Analysis. The study results show that return on assets positively affects intellectual capital. Tax avoidance and capital intensity do not affect intellectual capital. Profitability does not affect firm value, and intellectual capital positively affects firm value. Profitability positively affects firm value mediated by intellectual capital, while tax avoidance and capital intensity through intellectual capital cannot affect firm value. Stockholders can use the implications of the results of this study in preparing and taking investment policies because firm value is one of the indicators that can explain the company's financial performance holistically.ABSTRAKTujuan dari penelitian ini adalah untuk menguji pengaruh tingkat profitabilitas, tax avoidance, dan capital intensity terhadap intellectual capital dan terhadap nilai perusahaan. Selain itu juga menguji pengaruh mediasi intellectual capital terhadap profitabilitas, tax avoidance, dan capital intensity pada nilai perusahaan. Populasi penelitian adalah perusahan Sektor Property dan Real Estate di BEI. Sampel dipilih dengan non probability sampling dan diperoleh sampel sebanyak 51 perusahaan dari tahun 2019 -2022. Analisis data menggunakan Multiple Regression Analysis. Hasil penelitian menunjukan return on assets berpengaruh positif terhadap intellectual capital. Tax avoidance dan capital intensity tidak berpengaruh terhadap intellectual capital. Profitabilitas tidak berpengaruh terhadap nilai perusahaan dan intellectual capital berpengaruh positif terhadap nilai perusahaan. Profitabilitas berpengaruh positif terhadap nilai perusahaan dengan dimediasi intellectual capital, sedangkan tax avoidance dan capital intensity melalui intellectual capital tidak dapat mempengaruhi nilai perusahaan. Implikasi hasil penelitian ini dapat dihgunakan oleh stockholder dalam menyusun dan mengambil kebijakan investasi karena nilai perusahaan sebagai salah satu indikator yang dapat menjelaskan kinerja keuangan perusahaan secara holistik.
DAMPAK ORIENTASI PELANGGAN DAN INOVASI LAYANAN MELALUI KEMAMPUAN PEMASARAN DINAMIS: PENDEKATAN RESOURCE-BASED VIEW DAN TEORI KEMAMPUAN DINAMIS Andreas; Hiong, Lauw Sun
Management and Sustainable Development Journal Vol. 7 No. 1 (2025): Management and Sustainable Development
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v7i1.1011

Abstract

One of the problems experienced by micro, small, and medium enterprises is ignoring the importance of creating a sustainable marketing strategy and adapting to economic developments in the era of globalization. This study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis to reveal the relationship between customer orientation and dynamic capability theory, which aims to improve marketing performance in the Small and Medium Enterprise Food and Beverage sector. The population in this study consisted of MSME entrepreneurs in Pontianak city, West Kalimantan, Indonesia with a total sample size of 134 in the food and beverage business sector. The results of the analysis show that the adoption of dynamic capability theory can provide insight to business people to determine marketing strategies that are sustainable and adaptive to economic development.
Design Kualitas Electronic Word of Mouth terhadap Kinerja Pemasaran Melalui Brand Image Selvi, Maria Jenia; Hiong, Lauw Sun
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 3 (September 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i3.1270

Abstract

The ease of access to capital for MSMEs has led to their continued growth. It is known that food and beverage businesses in Pontianak are very diverse, and entrepreneurs can strive to build a positive image, for example by developing the appeal of their products, starting from unique packaging, guaranteed product quality, and marketing methods, both digitally and non-digitally. A good image plays an important role and can encourage existing customers to provide positive reviews. A strategy that entrepreneurs can implement in marketing is to utilize electronic word of mouth, with this information about products conveyed through a good brand image by customers will ultimately increase sales and profits. The study used a quantitative method and a causal approach, namely examining the cause-and-effect relationship between the variables EWOM (x), brand image (z) and marketing performance (y). Data were collected through a questionnaire based on a numeric rating scale, namely a value of 1 to 10. The research population was MSMEs in the food and beverage sector in Pontianak. The sample determined was 147 respondents with a purposive sampling technique, and the data were analyzed using analysis of moment structures (AMOS). The results of the study indicate that electronic word of mouth (EWOM) influences brand image, marketing performance, brand image, and marketing performance through brand image.
Co-Authors Andreas Ariesta, Ryan Cinda, Julianti Dedi Haryadi Dewi Santika Ellin, Veronica Febriana Louw Graceallah, Georgerius Hengky Leon Joecelyn, Monica Julianti, J Nopiani Indah Novi, Nerika Ricky Ricky Rolland, Michael Fernanda Selvi, Maria Jenia Siam, Stivenes Tjin