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All Journal EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Interprof
Lisa Aulia Julica
Institut Teknologi Muhammadiyah Sumatera, Musi Rawas
Economics, Econometrics & Finance

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BRAND IMAGE, BRAND TRUST, EWOM DAN HUBUNGANNYA TERHADAPPURCHASE INTENTION PADA PRODUK MS GLOW Lisa Aulia Julica; Pika Meri Yanti
Jurnal Interprof Vol 8 No 2 (2022): Vol 8 No 2 (2022) : Jurnal Interprof Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

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Abstract

Merek fashion semakin banyak disebabkan karena kebutuhan masyarakat dan perkembangan teknologi dalam menciptakan produk-produk baru yang sangat praktis dan kreatif, khususnya pada masa pandemi semakin banyak yang belanja melalui online. Tujuan penelitian ini adalah untuk menguji apakah pengaruh Brand Image, Brand Trust, dan EWOMmerupakan prediktor positif untuk niat membeli pada produk MS Glow. Penelitian ini menggunakan 100 sampel yang dipilih dengan menggunakan teknik convenience sampling, dimana sampel yang dipilih adalah konsumen yang pernah membeli atau mencoba produk MS Glow. Teknik pengambilan data dilakukan dengan menggunakan kuesioner dan disebar melalui media sosial berupa Whatsapp, Line dan Instagram. Data di analisis dengan menggunakan analisis regresi berganda dengan menggunakan software SPSS versi 22. Hasil penelitian ini menunjukkan bahwa Brand Image, Brand Trust, dan EWOMmerupakan prediktor positif untuk niat membeli.
PENGARUH IMPLEMENTASI EKONOMI DIGITAL TERHADAP PENDAPATAN PELAKU USAHA MIKRO KECIL DAN MENENGAH (Studi Kasus UMKM Kuliner di Kota Lubuklinggau) Pika Meri Yanti; Rozie Meidy; Lisa Aulia Julica
Jurnal Interprof Vol 8 No 2 (2022): Vol 8 No 2 (2022) : Jurnal Interprof Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

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Abstract

Penelitian ini bertujuan untuk menguji secara empiris pengaruh ekonomi digital terhadap pendapatan pelaku UMKM kuliner di Kota Lubuklinggau. Populasi dalam penelitian ini adalah seluruh pelaku UMKM kuliner di Kota Lubuklinggau. Penentuan jumlah sampel dari populasi dalam penelitian ini menggunakan rumus Slovin yang diperoleh sebanyak 62 responden. Data yang digunakan adalah data primer yang diperoleh dari hasil penyebaran kuesioner kepada konsumen. Metode yang digunakan adalah analisis regresi linier sederhana. Dari pengujian menunjukkan bahwa hipotesis pertama yaitu ekonomi digital berpengaruh terhadap pendapatan pelaku UMKM kuliner di Kota Lubuklinggau, hal ini dibuktikan dengan hasil analisis uji t yang menunjukan nilai signifikan 0,000< 0,05.
The The Influence of ROA, EPS and ROE Toward Stock Price on Before and During Covid-19 Pandemic Rozie Meidy; Lisa Aulia Julica
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 3 (2023): February 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i3.3047

Abstract

This research aims to provide empirical evidence about the influence of return on asset, earning per share, return on equity on stock price the banking company listed on the Indonesia stock exchange. This research quantitative research, including the taking of the sample in this study using the method purposive sampling theuse 38 sample companies the bank which listed in BEI in the observation period 2018-2021. The collection of data on the research done by the method of study documentation with the collection of research data from the financial reports that have been published by object research.This study uses three hypotheses. Data analysis in this study with descriptive and multiple linear regression. The results showed that: (1) the return on asset has not influence on equity on stock price the banking company listed on the Indonesia stockexchange; (2) the earning per share has influence on equity on stock price the banking company listed on the Indonesia stockexchange and (3) the return on equity has influence on equity on stock price the banking company listed on the Indonesia stockexchange.
Analisis Faktor-Faktor Determinan yang Mempengaruhi Kualitas Audit Lisa Aulia Julica; Rozie Meidy
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 3 (2023): February 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i3.3060

Abstract

The purpose of this study was to determine the determinant factors that influence audit quality at the Inspectorate Office of North Musi Rawas Regency. The research method used is quantitative research where each variable is measured by a Likert scale. The number of samples in this study were 40 respondents. Data collection techniques used in this study were document studies and questionnaires. The data analysis technique uses multiple linear regression with the help of SPSS. The results of the study show that auditor competence has a significant influence on audit quality, this is evidenced by the results of the t-test calculation which shows a significance. Organizational commitment has a significant influence on audit quality, this is evidenced by the results of the t-test calculation which shows a significance. Auditor experience has a significant influence on audit quality, this is evidenced by the results of the t-test calculation which shows a significance. Work motivation has a significant influence on audit quality, this is evidenced by the results of the t-test calculation which shows a significance.
Co-Authors Pika Meri Yanti Rozie Meidy