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All Journal POLITICA: Jurnal Hukum Tata Negara dan Politik Islam Dawuh: Islamic Communication Journal
M. Taufiq Hidayah Tanjung
UIN Sumatera Utara
Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Komunikasi Politik Bawaslu dalam Meningkatkan Partisipasi Pemilih di Tengah Pandemi Covid-19 pada Pemilihan Walikota Medan Tahun 2020 Ahmad Sempurna; M. Taufiq Hidayah Tanjung; Raden Deni Admiral
Politica: Jurnal Hukum Tata Negara dan Politik Islam Vol 9 No 2 (2022): POLITICA: Jurnal Hukum Tata Negara dan Politik Islam
Publisher : Prodi Tata Negara (Siyasah) IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/politica.v9i2.5074

Abstract

Pilkada serentak kota Medan diselenggarakan di tengah pandemi Covid-19. Penelitian ini bertujuan untuk mengetahui peran Bawaslu dalam peningkatan partisipasi warga negara di tengah pandemi Covid-19 pada pemilihan Walikota Medan tahun 2020. Metode dalam penelitian ini menggunakan kualitatif. Data yang diperoleh meggunakan wawancara yang dapat memberikan penjelasan secara akurat dan teknik studi pustaka melakukan pengumpulan data berupa sumber data, referensi-referensi atau dokumen-dokumen yang penting dan relevan dengan penelitian. Hasil penelitian menunjukkan bahwa terjadi peningkatan partisipasi warga negara walaupun dimasa pandemi Covid-19 disebabkan oleh berbagai indikator yaitu kesadaran politik warga negara akan tanggung jawabnya sehingga masyarakat mau untuk berpartisipasi pada pemilihan. Kedua, Peran Bawaslu, masyarakat cenderung ikut berpartisipasi pada pemilihan disebabkan oleh kepercayaan mereka bahwa bawaslu telah melakukan pengawasan terkait dengan protokoler kesehatan sehingga masyarakat yakin kesehatannya terjamin jika hadir ke TPS. Ketiga, sosialisasi Bawaslu sebagai pengawas pemilu dalam pemilihan walikota Medan tahun 2020. Merupakan faktor penting karena pilkada kota Medan Tahun 2020 berbeda dengan tahun-tahun sebelumnya.
Political Communication Strategies of the NasDem Party Through the Indonesian Restoration Movement in Securing Electoral Support in the 2024 General Election in North Sumatra M. Taufiq Hidayah Tanjung; Ahmad Tamrin Sikumbang; Anang Anas Azhar
DAWUH : Islamic Communication Journal Vol. 6 No. 3 (2025): November
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/dawuh.v6i3.1948

Abstract

This study examines the political communication strategy of the NasDem Party in North Sumatra during the 2024 General Election, focusing on how the Indonesian Restoration Movement (Gerakan Restorasi Indonesia) functioned as a central narrative in shaping voter perception, party identity, and electoral outcomes. Employing a qualitative research approach, the study collected data through in-depth interviews, field observations, and document analysis. The analytical framework is grounded in Stuart Hall’s Encoding–Decoding theory, enabling an exploration of how political messages were constructed and interpreted within the socio-cultural context of North Sumatra. The findings indicate that NasDem’s communication strategy was institutionalized and implemented through four integrated components: (1) the use of simple and contextually grounded political language, (2) consistent deployment of symbolic political identity, (3) hybrid integration of grassroots mobilization and digital media, and (4) sustained two-way communication with the public. This strategy effectively reduced the cognitive distance between political ideology and everyday life, fostered emotional proximity between the party and voters, and strengthened long-term voter loyalty. The party’s stable electoral growth from 2014 to 2024 confirms that sustainable reminder of political success is driven not by campaign intensity alone, but by the continuous institutionalization of culturally resonant, emotionally engaging, and participatory communication practices. This study contributes to political communication scholarship by extending the application of the Encoding–Decoding model to regional Indonesian politics and demonstrating the importance of long-term communication institutionalization in sustaining electoral support and democratic engagement.
Co-Authors Ahmad Sempurna Ahmad Tamrin Sikumbang Anang Anas Azhar Raden Deni Admiral