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All Journal Jurnal Ranah Komunikasi Populer: Jurnal Penelitian Mahasiswa
Rachmawati Windyaningrum
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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LITERASI DIGITAL DALAM PENGELOLAAN MEDIA SOSIAL DI TINGKAT KELURAHAN KOTA BANDUNG DAN KOTA BOGOR Arina Rubyasih; Rachmawati Windyaningrum; Stefani Made Ayu Artharini Koesanto
Jurnal Ranah Komunikasi Vol 6 No 2 (2022): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.6.2.76-83.2022

Abstract

Digital literacy involved in social media management in government is unique and become something important for communicating within the community. With proper management of social media, information about government programs can be disseminated effectively and efficiently and can be directly responded to by the community as social media users. The formulation of the problem in this study is how to manage digital literacy in social media in Lebak Siliwangi and Cimahpar villages. The two urban villages were chosen for consideration as winners of the 2019 West Java Public Relations Cup, and have renewable social media activities. The results of the study concluded that the digital competence of social media managers in the Siliwangi and Cimahpar urban villages was considered sufficient, however, the level of competence was not at the professional level. The ability of social media management officers in the Siliwangi and Cimahpar urban villages is considered sufficient to be able to access and post information to residents. The desire to adopt content processing capabilities does exist but there are limited human resources. In disseminating information, officers are very careful disseminating information, by reconfirming the information to be posted to avoid misinformation.
Strategi Promosi Melalui Instagram @tanjongtinggi_official Dalam Meningkatkan Minat Wisatawan Pantai Tanjung Tinggi Belitung Henny Henny; Rachmawati Windyaningrum
Populer: Jurnal Penelitian Mahasiswa Vol. 3 No. 3 (2024): September : Jurnal Penelitian Mahasiswa
Publisher : Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/populer.v3i3.2471

Abstract

The use of social media, especially Instagram, has become a widely utilized platform for promoting tourist destinations. Instagram @tanjongtinggi_official is one such social media channel used by Tanjung Tinggi Beach for promotion. Through the use of photo and video features on Instagram, it becomes easier to promote Tanjung Tinggi Beach to tourists who are not yet familiar with it. This research aims to explore the promotional planning through the @tanjongtinggi_official account in increasing tourist visits to Tanjung Tinggi Beach in Belitung. The research method employs qualitative research to elucidate the uniqueness of @tanjongtinggi_official on Instagram in promoting its tourism. This study adopts a case study design. Data collection is conducted through observation and interviews, with informant selection using purposive sampling technique. Interviews are conducted with key informants, namely the admin of @tanjongtinggi_official and Instagram users who have visited Tanjung Tinggi Beach. Data analysis utilizes the Interactive Model technique, and validity is ensured through triangulation of data collection techniques including informant interviews, observation, and documentation. The results indicate that the planning carried out by the @tanjongtinggi_official Instagram account utilizes visually appealing content presentation and captions, leverages the following feature on Instagram, relevant hashtag usage, photo postings, reposts, mentions, tagged photos, and active interaction with followers to facilitate the promotion of Tanjung Tinggi Beach to tourists, thereby increasing tourist interest in visiting.
Co-Authors arina rubyasih, arina Henny Henny Koesanto, Stefani Made Ayu Artharini