Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING
Suri Ambar Wati
Universitas Muslim Nusantara Al-Washliyah, Medan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Pemasaran Terhadap Pendapatan Pada UKM Jamur Tiram di Desa Bandar Labuhan Suri Ambar Wati; Ova Novi Irama
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i2.455

Abstract

Micro,small and medium enterprises(MSMEs)are one of the economic entities whose exsistence continues to be encouraged by the government,because they ‘can absorb labor,can reduce unemloyment and also increase people’income.port of cape morawa sub-district.this research uses a descriptive method,namely a case study that produces descriptive date set forth in words.the date collection technique in this study was carried out through a process of direct interviews with predetermined key informants.this research was carried out in the village of bandar labuhan ,which produces and market oyster mushrooms in Tanjung Morawa district,this research is a descriptive research that aims to determine the marketing strategy.this study was analyzed using SWOT analysis.technical data analysis was carried out simultaneously starting from the process of data reduction,data presentation to verification or drawing conclussions.The result of the study show that the Oyster MushroomBusiness Product Marketing Strategy,which belongs to this home owned business,has a focus on marketing to increase revvenue for the resulting Oyster Mushroom product,starting at the level of product quality,price,promotion and product distribution
Co-Authors Ova Novi Irama