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Journal : ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING

Analisis Strategi Pemasaran Terhadap Pendapatan Pada UKM Jamur Tiram di Desa Bandar Labuhan Suri Ambar Wati; Ova Novi Irama
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i2.455

Abstract

Micro,small and medium enterprises(MSMEs)are one of the economic entities whose exsistence continues to be encouraged by the government,because they ‘can absorb labor,can reduce unemloyment and also increase people’income.port of cape morawa sub-district.this research uses a descriptive method,namely a case study that produces descriptive date set forth in words.the date collection technique in this study was carried out through a process of direct interviews with predetermined key informants.this research was carried out in the village of bandar labuhan ,which produces and market oyster mushrooms in Tanjung Morawa district,this research is a descriptive research that aims to determine the marketing strategy.this study was analyzed using SWOT analysis.technical data analysis was carried out simultaneously starting from the process of data reduction,data presentation to verification or drawing conclussions.The result of the study show that the Oyster MushroomBusiness Product Marketing Strategy,which belongs to this home owned business,has a focus on marketing to increase revvenue for the resulting Oyster Mushroom product,starting at the level of product quality,price,promotion and product distribution
Pengaruh Media Sosial Dan Kepuasan Pelanggan Dalam Meningkatkan Hasil Jual Pada UMKM Pembudidayaan Jamur Tiram Riska Wulandari; Ova Novi Irama
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i2.456

Abstract

This paper aims to identify and explain the influence of social media and customer satisfaction to increase sales results. Entrepreneurship is a creative endeavor based on innovation to produce something new and have added value as well as provide the benefits of creating jobs and the results are useful for many people. In this modern era, the internet has almost become everyone’s primary need, social media has become a medium to create a new phenomenon in the world of economy. The method used is explanatory quantitative research, that entrepreneurs are expected to think creatively and innovatively that the influence of social media and customer satisfaction has an effect on entrepreneurship.