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The Effects of the Sports Sponsorship on the Formation of Grab Corporate Image After 18th Asian Games Zulfikri Zulfikri; Didik Susetyo; Bayu Hardiyono
JEMBATAN Vol 18, No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i1.11947

Abstract

The purpose of this study was to study the effect of the sport's sponsors on the corporate image formation of the Grab after the 18th Asian Games. The data used in this study were primary data obtained from questionnaire questionnaires that had been distributed to the intended respondents as community users of Grab in the City of Palembang. This study uses a simple linear regression analysis technique. The results of this study indicate that sports sponsorship has a significant influence in shaping the corporate image of Grab after the 2018 Asian Games with sig. t of (a) = 0,000 <0.05 or 5%, so Ho is rejected and Ha is accepted. This means that an increase in sports sponsorships will improve Grab's corporate image, and vice versa if there is a decrease in sports sponsors the Grab's corporate image will also increase.
Peranan Laboratorium Terpadu Dalam Melahirkan Wirausaha Muda Melalui Program Pekan Kewirausahaa Mail Hilian Batin; Iceu Sri Gustiana; Zulfikri
ARBITRASE: Journal of Economics and Accounting Vol. 3 No. 2 (2022): November 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v3i2.497

Abstract

Role is an action performed by a person in an event. In this study, the role aimed at the Integrated Laboratory in carrying out the entrepreneurship week program. The presence of laboratories in universities is important as a place for students to experiment in the teaching and learning system. Material about Entrepreneurship is always taught to students, but only fixated on assignments but not yet of economic value. There is an entrepreneurship week program as a forum for students to be creative in selling their products to a wide audience and always evaluated by the laboratory if there are obstacles in the field. This type of research is field research with a qualitative approach. Primary and Secondary data are also needed as a complement to the perfection of the research. The results showed that integrated laboratories play a role in producing young entrepreneurs through the entrepreneurship week program, although there are still some obstacles that occur, but will always improve for future improvement.
PENGARUH CORPORATE IMAGE DAN PERCEIVED VALUE TERHADAP KEPUTUSAN MUZAKKI MEMBAYAR ZAKAT DI LAZ LMI SUMATERA SELATAN Zulfikri Zulfikri; Rinol Sumantri
JEBI (Jurnal Ekonomi dan Bisnis Islam) Vol 7, No 2 (2022): Juli - Desember 2022
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/jebi.v7i2.384

Abstract

This research has a goal, namely to determine the effect of corporate image, perceived value on muzakki's decisions in distributing zakat at LAZ LMI Suamtera Selatan with an associative approach with quantitative research and the data used is in the form of primary and secondary resulting from questions answered by respondents then processed and analyzed by multiple linear regression. The results of the study show that corporate image and perceived value have a considerable and significant influence on the muzakki's decision to distribute zakat at LAZ LMI, namely 67.7%, and the remaining 32.3% is influenced by other factors not explained in this study. This means that if there is an increase in corporate image and perceived value, it will increase the muzakki's decision to pay zakat, and vice versa if there is a decrease in corporate image and perceived value, it will reduce the muzakki's decision to pay zakat. For future researchers, it is hoped that this can be used as a reference to be able to continue and build on variables that are able to condition the state of the population and with mature techniques.
Digital Marketing Communication Dalam Penghimpunan Zakat Di Indonesia Zulfikri Zulfikri
Jurnal I-Philanthropy Vol 2 No 1 (2022): I-PHILANTHROPY:A Research Journal On Management Of Zakat and Waqf
Publisher : Prodi Manajemen Zakat dan Wakaf Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/iphi.v2i1.12927

Abstract

This study aims to analyze how it AISAS Model impacted the brand and image of OPZ when it publicised zakat. People's daily communication patterns, which formerly relied on a manual system but have now transitioned to a digital system, have changed as a result of the general rise of internet technology users. People can interact, exchange information, and communicate more easily because to technological advancements, which makes it simpler for them to make judgments. The amount of money raised for zakat since people began living more digitally orientated lives has increased by 30%. Zakat is still much below the intended level, according to data from Baznas, thus digital zakat management and introduction are required to reach a wider audience and raise the number of muzakki and improve zakat collections, respectively. According to Dentsu's theory in promoting and providing zakat literacy, starting with the audience's attention and then attracting (Interest) when displayed on social media and applications so that the audience searches (Search) receives all the information and decides in using the service (Action), all zakat management organizations (OPZ) that are not yet running optimally need to introduce zakat. This research utilizes a qualitative literature review methodology. The information used is secondary data, comprised of articles, books, publications, zakat-related material, and other publications. Secondary information reveals that Baznas has good zakat management, yet there are still OPZs that haven't done it.
THE EFFECT OF SPONSORSHIP ON BRAND AWARENESS GRAB AT THE EVENT 18TH ASIAN GAMES ZULFIKRI ZULFIKRI
Cross-Border Journal of Business Management Vol. 1 No. 1 (2021): Cross-Border Journal of Business Management
Publisher : Institut Agama Islam Sultan Muhammaad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out the effect of Sponsorship on Brand Awareness Grab At the Event 18th Asian Games. The data used in this study are primary data obtained from respondents through questionnaire questionnaires. The results showed that Sponsorship significantly influences Brand Awareness Grab At the 2018 Asian Games event with a sig value. t by (α) = 0.000 < 0.05 or 5%, so Ho was rejected and Ha accepted. This indicates that if there is an increase in sponsorship it will increase Grab's brand awareness, and vice versa if there is a decrease in sponsorship it will have an impact on the decline of Grab's brand awareness. Research is expected to be a reference for further research to add insight and knowledge in the field of marketing management, especially variables related to sponsorship and brand awareness. For Grab companies to improve themselves and respond to marketing methods through sports sponsorship that has been done to achieve the target as expected to improve the quality of the company.
KONTRIBUSI BANK WAKAF MIKRO TERHADAP UMKM DALAM MENGEMBANGKAN INDUSTRI HALAL Zulfikri, Zulfikri; Umari, Zuul Fitriani
Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Vol 10 No 1 (2024): Jurnal Ekonomica Sharia : Jurnal Pemikiran dan Pengembangan Ekonomi Syariah - Ag
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/esha.v10i1.1240

Abstract

Perekonomian di Indonesia semakin berkembang dengan ditandai munculnya ragam lembaga keuangan. Lembaga keuangan memiliki peran yang strategis dalam perkembangan serta tumbuhnya perekonomian masyarakat dan industri. Lembaga keuangan mikro syariah (LKMS) merupakan bentuk lembaga salah satu dalam kegiataannya yakni menghimpun dan menyalurkan dana. Salah satu Lembaga Keuangan Mikro Syariah (LKMS) yang berkembang saat ini yaitu Bank Wakaf Mikro atau biasa di kenal dengan singkatan BWM, dalam pendiriannya atas izin Otoritas yang berdiri di lingkungan Pondok Pesantren. Penelitian ini bertitik tolak pada penggalian, pemaparan, penjelasan, penafsiran, dan estimasi terhadap gejala-gejala sosial dan fenomena empiris seperti: Kontribusi Bank Wakaf Mikro Terhadap UMKM Dalam Mengembangkan Industri Halal, dengan objek kajian Bank Wakaf Mikro di Sumatera Selatan. Bank Wakaf Mikro Nurul Huda hanya dalam posisi menyalurkan pembiayaan (financing) kepada nasabahnya dan tidak melakukan kegiatan menghimpun dana (finding). Berdasarkan hasil penelitian di atas juga dapat dilihat bahwa beberapa produk telah mengantongi izin sertifikat halal maka kehadiran Bank Wakaf Mikro memiliki pengaruh terhadap UMKM dalam mengembangkan industri halal.
Analisis Persepsi Masyarakat Kampung Wisata Al Munawar di Kota Palembang terhadap Minat untuk Berwakaf Uang Winda Listina; Zulfikri
Equivalent : Journal of Economic, Accounting and Management Vol. 2 No. 2 (2024): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v2i2.615

Abstract

Abstract : This research discusses the perception of the people of Al Munawar Tourism Village towards the interest in waqf money. This study aims to determine the perceptions of the people of Al Munawar Tourism Village, Palembang City on the interest in waqf money. This research was conducted in Al Munawar Tourism Village, Palembang City. The problem in this study is how the perception of Al Munawar Tourism Village in Palembang City towards the interest in waqf money.The research method used is descriptive qualitative, the informants in this study are aimed at the community by using data collection techniques through observation, interviews and documentation. The results of this study indicate that many people of Al Munawar Tourism Village in Palembang City still do not know and understand about cash waqf, they only know waqf for land, buildings, goods and other immovable waqf. The people of Al Munawar Tourism Village have a good view because it makes it easier for people to endow, but there are also those who have a poor view of cash waqf because there is no clear picture of cash waqf. Abstrak : Penelitian ini membahas tentang persepsi masyarakat Kampung Wisata Al Munawar terhadap minat berwakaf uang. Penelitian ini bertujuan untuk mengetahui persepsi masyarakat Kampusng Wisata Al Munawar Kota Palembang terhadap minat berwakaf uang. Penelitian ini dilakukan di Kampung Wisata Al Munawar Kota Palembang. Permasalahan dalam penelitian ini adalah bagaimana persepsi Kampung Wisata Al Munawar di Kota Palembang terhadap minat untuk berwakafuang. Metode penelitian yang digunakan adalah deskriptif kualitatif, informan dalam penelitian ini dituju kepada masyarakat dengan menggunakan teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa masyarakat Kampung Wisata Al Munawar Kota Palembang masih banyak yang belum mengetahui dan memahami mengenai wakafuang, mereka hanya mengetahui wakaf tanah, bangunan, barang dan wakaf tidak bergerak lainnya. Masyarakat Kampung Wisata Al Munawar memiliki pandangan yang bagus karena memudahkan orang berwakaf, tetapi ada juga yang memiliki pandangan yang kurang mengenai wakaf uang karena belum ada gambaran yang jelas mengenai wakaf uang.
The Influence of Religiosity, Education Level and Income Level on Waqf Intention to Cash Waqf Linked Deposits at Bogor Asmy, Sinsin; Umari, Zuul Fitriani; Zulfikri, Zulfikri
Management of Zakat and Waqf Journal (MAZAWA) Vol. 7 No. 2 (2025): Management of Zakat and Waqf Journal (MAZAWA)
Publisher : Universitas Islam Negeri Sunan Ampel Sunan Ampel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/mzw.2025.7.2.218-239

Abstract

This study aims to analyze the influence of religiosity, education level, and income on the intention to donate waqf through Cash Waqf Linked Deposit (CWLD). CWLD is an Islamic waqf innovation that places waqf funds in Islamic bank deposits, where the returns are utilized for social activities such as public facilities development, education, and healthcare. This research employs a quantitative method with purposive sampling, involving 80 respondents from Institut Pertanian Bogor (IPB) who have participated in CWLD. Data was collected through a Likert-scale questionnaire and analyzed using multiple linear regression. The findings indicate that religiosity does not significantly affect the intention to donate waqf (p = 0.726), while education level (p = 0.000) and income (p = 0.018) have significant influences. This suggests that individuals with higher education and income levels are more likely to participate in CWLD. In conclusion, increasing waqf literacy, expanding socialization, and implementing inclusive policies are necessary to enhance CWLD accessibility, allowing it to contribute more effectively to Indonesia's social and economic development.
Analisis Pemahaman Petani Kopi Dalam Membayar Zakat Hasil Pertanian (Studi Kasus Desa Tunggul Bute Kecamatan Kota Agung Kabupaten Lahat) Via Yuki Saputri; Bunga Mar’Atush Shalihah; Zulfikri Zulfikri
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 1 (2026): April 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/zzkadf70

Abstract

Zakat is one of the pillars of Islam. It is obligatory for Muslims who are able to pay a portion of their wealth in accordance with Islamic law. It purifies wealth and souls, and distributes it to those entitled to it (mustahik). Tunggul Bute Village, home to extensive coffee plantations, has a significant portion of the population's income from agricultural products. However, farmers lack understanding of agricultural zakat, and they are still lacking in their practice. This study aims to determine coffee farmers' understanding of paying zakat on agricultural produce.This research uses a qualitative approach. Data sources include primary and secondary data. Primary data were obtained through observation and interviews with eleven informants, while secondary data were obtained through a literature review of scientific journals and books. Data collection techniques used in this study included observation, interviews, and documentation.The results of this study indicate that coffee farmers' understanding of zakat on coffee crops is still limited. Factors influencing their understanding include education, social environment, and habits. This limited understanding results in zakat practices not fully complying with applicable regulations. Although farmers continue to pay zakat, their practice is based more on habit than on a proper understanding of zakat regulations.
The Role Of Micro Waqf Banks In Strengthening The Halal Industry Ecosystem Through Pesantren-Based MSME Empowerment: A Case Study Of Nurul Huda Micro Waqf Bank Zulfikri
International Journal of Management and Business Economics Vol. 4 No. 1 (2025): October
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v4i1.1959

Abstract

This study aims to analyze the role of the Nurul Huda Micro Waqf Bank (BWM) in empowering Micro, Small, and Medium Enterprises (MSMEs) and supporting the development of the halal industry in South Sumatra. The research employed a qualitative method with an empirical approach through observation, interviews, and documentation. The findings reveal that the Nurul Huda Micro Waqf Bank functions as a financing institution without engaging in fundraising activities, targeting productive low- to middle-income communities located around the Islamic boarding school. The institution's funding originates from a Corporate Social Responsibility (CSR) grant provided by Bank Sumsel Babel Syariah amounting to IDR 5 billion, of which IDR 1 billion is allocated for financing activities and IDR 4 billion is designated as an endowment fund to support operational sustainability. Through financing programs based on the qardh contract and continuous mentoring conducted through the Weekly Halaqah (HALMI) program, the institution has successfully contributed to increased business production and higher customer income. Furthermore, the mentoring activities have encouraged MSME actors to obtain halal certification, thereby supporting the development of the halal industry. This study concludes that the Nurul Huda Micro Waqf Bank plays a significant role in expanding access to financing, empowering MSMEs, and strengthening the pesantren-based halal industry ecosystem.