Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Cakrawala Repositori Imwi
Anita Dwi Kurniawati
Faculty of Economics and Business, Universitas Trisakti, Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Perceived Value: Is It Important For Word of Mouth? Ardian Fikri Rizki; Anita Dwi Kurniawati; Adhitya Ramadhany; Yolanda Masnita
Cakrawala Repositori IMWI Vol. 5 No. 2 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i2.143

Abstract

Industry 4.0 information technology, telecommunications, and computer is snowballing, and almost all people already use the internet in their daily life. Similarly, the Indonesian banking industry and the company have a technology that uses the internet in the transaction, namely internet banking with token serves as an authentication transaction to secure the transaction, plated. This research uses Relationship Marketing with associative design. The study's method of analysis used Structural Equation Modeling (SEM). Researchers collected data through questionnaires and literature studies from previous research. The findings concluded significant relationships between E-Service Quality and Perceived Value to Customer Satisfaction. Customer satisfaction also has a substantial impact on developing positive e-word of mouth. The results also found that both e-service quality and perceived value have no effect or insignificantly affect the e-word of mouth
Perceived Value: Is It Important For Word of Mouth? Ardian Fikri Rizki; Anita Dwi Kurniawati; Adhitya Ramadhany; Yolanda Masnita
Cakrawala Repositori IMWI Vol. 5 No. 2 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i2.143

Abstract

Industry 4.0 information technology, telecommunications, and computer is snowballing, and almost all people already use the internet in their daily life. Similarly, the Indonesian banking industry and the company have a technology that uses the internet in the transaction, namely internet banking with token serves as an authentication transaction to secure the transaction, plated. This research uses Relationship Marketing with associative design. The study's method of analysis used Structural Equation Modeling (SEM). Researchers collected data through questionnaires and literature studies from previous research. The findings concluded significant relationships between E-Service Quality and Perceived Value to Customer Satisfaction. Customer satisfaction also has a substantial impact on developing positive e-word of mouth. The results also found that both e-service quality and perceived value have no effect or insignificantly affect the e-word of mouth
Co-Authors Adhitya Ramadhany Ardian Fikri Rizki Yolanda Masnita Siagian