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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana JURNAL SISTEM INFORMASI BISNIS Jurnal Administrasi Bisnis Jurnal Manajemen Teknologi Jurnal Manajemen Bisnis Media Ekonomi dan Manajemen JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura Jurnal Ilmiah Ekonomi Islam MANAJERIAL Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Dinamisia: Jurnal Pengabdian Kepada Masyarakat J-MAS (Jurnal Manajemen dan Sains) Journal of Entrepreneurship, Management and Industry (JEMI) JURNAL PENDIDIKAN TAMBUSAI Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI MABIS: Manajemen dan Bisnis Jurnal Sistem Informasi, Manajemen, dan Akuntansi (SIMAK) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekobis : Ekonomi Bisnis & Manajemen Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Intervensi Komunitas: Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Ekonomi Surakarta Management Journal Journal of Education Research Journal of Social Research Bussman Journal : Indonesian Journal of Business and Management International Journal of Social Science, Education, Communication and Economics Jurnal Ekonomi Trisakti JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA JURNAL ABDIKARYASAKTI Jurnal Manajemen dan Pemasaran Jasa Media Riset Bisnis & Manajemen JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Penelitian Ekonomi Manajemen dan Bisnis EBID:Ekonomi Bisnis Digital Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Asian Journal of Management, Entrepreneurship and Social Science

Yolanda Masnita Siagian

Universitas Trisakti Indonesia

Author-ID : 7906998

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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Anteseden Kinerja Operasional berdasarkan Sumber Daya Manusia dan Rantai Supplai Kaluhuran, Anugrah; Sari, Nila Nova; Anggelina, Ria Rosita; Azizah, Tamara Zharifah; Masnita, Yolanda
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 1, No 4 (2018): Desember 2018
Publisher : Program Studi Manajemen

The purpose of this research was to analyze between Human Resource, Supply Chain Outcomes, and Process Control Improvement with Operational Performance in the scope of company in Indonesia. The research was conducted using a quantitative approach and an online survey involving 250 employees at the manufacture company as samples. Sampling method is intentionally set according to research needs. Researchers used google form addressed to employees in any manufacture company. The analysis was carried out by multiple linear regression, which was previously pre-test and test for normality, validity and reliability with software IBM SPSS Statistic. Processing data using SEM with IBM SPSS Amos software tools. The results showed that Human Resource and Supply Chain Outcomes variable had a significant influence on Operational Performance. Then, together the Supply Chain Management Outcomes and Process Control and Improvement variables also have a significant influence on the Operational Performance.

Halal Transaction: Implication For Digital Retail By Using Financial Technology Yolanda Masnita; Mangku Rasyawal; Husna Leila Yusran
Jurnal Ilmiah Ekonomi Islam Vol 7, No 1 (2021): JIEI : Vol. 7, No. 1, 2021
Publisher : ITB AAS INDONESIA Surakarta

Digital transaction is an important marketing discipline concept, for companies and consumers. The purpose of this conceptual article is to investigate the application of halal in online trading transactions that use payments with financial technology - Fintech. This article is based on a review of literature based on Islamic sharia and marketing literature which provides a discussion of online transactions and fintech as a way to develop understanding of Muslim business. It was concluded that buying and selling is a halal activity as long as it meets the shariah requirements. The difference between online business and offline business in Islam is the transaction process (contract). Online transactions are permissible according to Islam as long as they do not contain elements that can damage them such as usury, tyranny, fraud, fraud and the like and fulfill the terms and conditions of the sale and purchase. Included in the completion of the transaction that is payment using fintech becomes halal, as long as according to Islamic shariah guidance. The practical implications of this research for companies that use online transactions, it is important to expand the concept of halal in the direction of payment. Effective alignment is required between halal policies, payment strategies and the buying process. Companies that use online transactions can develop in three stages, from seeing halal compliance as an opportunity, making a halal payment system, to making the whole buying and selling process halal certified

INCREASING THE MARKETING POTENTIAL OF TOUCH AND THE TEMPE OF SWAKERTA PRIMKOPTI COOPERATIVES IN WEST JAKARTA IN THE NEW NORMAL ERA Soeharjoto .; Husna Leila Yusran; Debbie Aryani Tribudhi; Asep Hermawan; Yolanda Masnita
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 5 No. 2 (2021): Juni 2021
Publisher : LPPM Univ. Ibn Khaldun Bogor

Pandemi Covid-19 berdampak pada penurunan pendapatan masyarakat dan mempercepat revolusi industri 4.0, akibat adanya perubahan besar pada pola konsumsi masyarakat. Pasca pelaksanaan pembatasan sosial berskala besar memasuki era new normal, sehingga yang membawa angin segar bagi usaha kecil dan menengah dalam meningkatkan omzet penjualan. Untuk itu, pengabdian kepada masyarakat bertujuan membantu meningkatkan omzet penjualan dengan memanfaatkan potensi pasar. Pelaksanaanya menggunakan metode pelatihan dan penyuluhan dengan materi berupa potensi pasar dan pemasaran, serta strategi pemasaran. Hasil dari pelaksanannya dapat meningkatkan pengetahuan dan wawasan peserta mengenai potensi pasar dan pemasaran menjadi sebesar 90 persen, sedangkan strategi pemasaran menjadi 76 persen. Hal ini, membuat mitra termotivasi dan berani melakukan inovasi pemasaran. Peserta merupakan pelaku utama dikelompoknya dan sebagai anggota Koperasi, sehingga dapat memberikan multiplier effect yang besar, dan menjadi kelebihan dari aktivitas ini. Pada pelaksanaan selanjutnya, perlu diberikan durasi waktu yang lebih lama dengan materi proses produksi tahu dan tempe untuk menunjang efisiensi dan efektivitas agar dapat meningkatkan keuntungannya.

Penyuluhan Strategi Membangun dan Mengembangkan Bisnis “Rumahan” di Masa Pandemi Covid-19 Yolanda Masnita; Khomsiyah Khomsiyah; Windhy Puspitasari; Husna Leila Yusran
Intervensi Komunitas Vol 3 No 1 (2021)
Publisher : ITB Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/ik.v3i1.1133

Ibu Rumah tangga saat ini dituntut berperan aktif dalam keuangan keluarga, tidak hanya mengelola saja tetapi juga berkeinginan ikut menambah pemasukan keluarga. Persoalan yang dihadapi adalah keinginan tersebut tidak diikuti dengan pengetahun bagaimana memperoleh ide dan kesempatan untuk memulai usaha. Pelatihan dan penyuluhan diberikan kepada para guru dan ibu – ibu PKK untuk mengembangkan usaha dengan minimal modal uang, tetapi dengan modal selain uang seperti layanan, link, keahlian, dan sumber – sumber lainnya. Sehingga penyuluhan ini dapat menimbulkan ide dan motivasi untuk dapat membuka usaha baru, dan dapat menangkap peluang usaha yang terkadang tidak disadari. Bagi yang telah memiliki usaha, dapat mengembangkan usahanya. Kegiatan ini dilakukan dengan menggunakan pertemuan virtual, yang dimulai dari survei, persiapan materi, pelaksanaan, dan evaluasi kegiatan. Terdapat enam tahapan yang dapat dilakukan dalam membangun dan mengembangkan usaha, menetapkan jenis usaha, menetapkan visi dan misi, survey, penentuan lokasi usaha, persiapan modal, dan yang paling utama adalah keberanian membuka usaha.

INOVASI MEMEDIASI TQM DAN KINERJA PERUSAHAAN PADA SEKTOR UKM Yolanda Masnita (Universitas Trisakti - Indonesia); Abdul Rahman (Universitas Trisakti - Indonesia); Andhika Veraldy (Universitas Trisakti - Indonesia)
Jurnal Manajemen Industri dan Logistik (JMIL) Vol 3, No 2 (2019): page 94 - 173
Publisher : Politeknik APP Jakarta

Abstract In strategy competition, innovation must be clear and precise in accordance with consumer demand and expectations. Limited organizational resources require organizations to manage innovation clearly. The company's efforts to change or increase product output, both from its processes and services, are interpreted as innovation. This study aims to examine the effect of total quality management on company performance with two approaches, additional innovation and radical innovation. The hypothesis was tested from data collected from 108 food and beverage SMEs registered at the Indonesian Food and Beverage Entrepreneurs Association - GAPMMI using convenience sampling data processed with AMOS. The results of the study show that additional innovation as a TQM mediator has an influence on company performance. In addition, testing shows that radical innovation has no effect on company performance. Therefore, additional innovation is the best way that SMEs can choose as a TQM approach to influence company performance. This research can contribute to small and medium enterprises in the selection of innovations in the practice of TQM. This will help entrepreneurs get better company performance Key words: total quality management; incremental innovation; radical innovation; firm performance; SMEs AbstrakDalam kompetisi strategi, inovasi harus jelas dan tepat sesuai dengan permintaan dan harapan konsumen. Terbatasnya sumber daya organisasi menuntut organisasi mengelola inovasi dengan jelas. Upaya perusahaan untuk mengubah atau meningkatkan output produk, baik dari proses dan layanannya, ditafsirkan sebagai inovasi. Penelitian ini bertujuan untuk meneliti pengaruh manajemen kualitas total terhadap kinerja perusahaan dengan dua pendekatan, inovasi tambahan dan inovasi radikal. Hipotesis diuji dari data yang dikumpulkan dari 108 UKM makanan dan minuman yang terdaftar di Gabungan Pengusaha Makanan dan Minuman Indonesia – GAPMMI dengan menggunakan convenience sampling data diolah dengan AMOS. Hasil penelitian menunjukkan bahwa inovasi tambahan sebagai mediator TQM, memiliki pengaruh terhadap kinerja perusahaan. Selain itu, pengujian menunjukkan bahwa inovasi radikal tidak berpengaruh pada kinerja perusahaan. Oleh karena itu, inovasi tambahan adalah cara terbaik yang dapat dipilih oleh UKM sebagai pendekatan TQM untuk mempengaruhi kinerja perusahaan. Penelitian ini dapat berkontribusi untuk usaha kecil dan menengah dalam pemilihan inovasi dalam praktik TQM. Hal ini akan membantu pengusaha mendapatkan kinerja perusahaan yang lebih baik Kata kunci: manajemen kualitas total; inovasi tambahan; inovasi radikal; kinerja perusahaan; UKM

Peningkatan Daya Saing Usaha Mikro (UMi) Melalui Keuangan Inklusi Yolanda Masnita; Khomsiyah; Hermien Triyowati
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2020): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Usaha mikro (UMi) adalah usaha yang dijalankan oleh rakyat yang dikategorikan miskin atau mendekati miskin. Usaha yang dimiliki oleh keluarga, menggunakan sumber daya lokal dan teknologi sederhana. UMi termasuk kelompok unbanked people, kelompok yang sulit mendapat akses perbankan padahal kelompok ini potensial dalam mengembangkan usaha. Tujuan kegiatan ini adalah memberikan pembekalan dan pemahaman cara meningkatkan peran UMi, menjadi lebih tangguh dan handal dalam melaksanakan usaha, yang pada akhirnya diharapkan akan berdampak pada peningkatan kesejahteraan UMi itu sendiri. Kesulitan utama pengembangan UMi yaitu kekurangan modal dan kekurangan pengetahuan untuk pengembangan usaha. Kegiatan ini dilakukan kerjasama oleh LKMS melalui Koperasi Karya Usaha Mandiri Syariah (KKUMS) dan Tim Abdi Masyarakat FEB Usakti. KKUMS membantu permodalan, Tim Abdimas FEB melakukan pendampingan kewirausahaan. Kolaborasi kedua lembaga tersebut, menghasilkan peningkatan permodalan dan pengetahun UMi membawa dampak peningkatan kesejahteraan kepada para pelaku UMi di desa Sasakpanjang, Kecamatan Bojong Gede, Kabupaten Bogor.

Relevance Brand Pride and Brand Loyalty in Choosing a Hospital during Pandemic Hani Wijaya; Muhamad Ivan; Ivansius Ivansius; Yolanda Masnita
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5463

One of the basic considerations that can be used is the credibility of the hospital based on brand pride and brand loyalty. However, in hospitality, it is stated that brand pride has not been proven effect on brand loyalty, especially in the hospital industry sector during the COVID-19 pandemic. Using the Grand Theory Rational Choice Theory (RCT) to validate individual behavior by involving self-esteem, digital customer review and self-regulation is believed to make a positive contribution to strengthening brand pride of hospital customers for brand loyalty during the COVID-19 pandemic. This research contributes in the form of positive input for the hospital sector to be able to provide good services during the covid 19 pandemic.

PEMBERDAYAAN LEMBAGA KEUANGAN SYARIAH DALAM MENINGKATKAN PERAN INKLUSI KEUANGAN Yolanda Masnita; Hermien Triyowati; Khomsiyah Khomsiyah
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 1, Nomor 1, Januari 2020
Publisher : Universitas Trisakti

With a large number of unbanked people in Indonesia, innovative access to Financial Inclusion is needed. Financial inclusion activities that aim to eliminate all forms of obstacles both in the way of prices and non-prices of public access to use or utilize financial services. Community Service - PKM, this time aims to increase the role of the financial services sector, especially to the owners, top management, and employees of several LKMS (Sharia Microfinance Institutions) - Sharia Rural Banks (BPRS), as executors or performers of financial activities inclusive which will have an impact on improving the welfare of the dhu'afa community, poverty alleviation and regional / regional economic development. This PKM is followed by the owner, top management, and employees of BPRS members as ASBISINDO - Indonesian Sharia Bank Association located in Greater Jakarta. The method used is to provide training through lectures, discussions, and questions and answers, then carried out focus group discussions and the distribution of questionnaires. The results show that the quality and speed of sharia banking services must continue to be improved, among others, by developing reliable and adaptive information technology. To accelerate the development of Islamic financial inclusion, it can be done by establishing a micro waqf bank or working together with Micro Sharia Financial Institutions (LKSM) such as Baitul Mal Wattamwil (BMT) or Islamic financial services cooperatives (KKJS), while maintaining prudential principles. BPRS is expected to continue to develop and monitor the implementation of Islamic financial inclusion through microfinance without collateral, qardhul hasan financing, or joint liability through group leaders or financing thaharah for low-income people.Keywords: Financial Inclusion, Unbanked - no bank account, LKMS - Islamic Microfinance Institution, Financial Services.

PENYUSUNAN RENCANA BISNIS UMKM Yolanda Masnita; Dida Nurhaida; Hotman Tohir Pohan
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 2, Nomor 1, Januari 2021
Publisher : Universitas Trisakti

The role of SMEs in supporting the development movement and the Indonesian economy is no longer in doubt. Several times the economic crisis has hit Indonesia, but SMEs can still get through. The flexible nature of SMEs as well as being very vital makes them ideal as an economic driver during difficult situations. But unfortunately, there are still many SMEs that do not have clear and targeted business plans, causing their businesses to not last long. The purpose of community service that will be achieved in this activity is to provide understanding and improve the skills of SMEs actors so that they have the ability to practice compiling business planning and budgets that will be applied to their business, so it is hoped that these SMEs actors can have written guidelines as maps and action plan in running its business. The method used is based on a group approach. The series of activities started from surveys and in-depth interviews to explore problems faced by partners, followed by a coordination meeting of the PkM– community service proposer team to analyze partners' needs and prepare materials. The delivery of material in the form of counseling is carried out online (Zoom meeting), containing: instilling a basic mindset about the importance of making a business plan and the impact of the absence of a business plan, then steps to compile a business plan accompanied by procedures for making a business budget in writing. The material is equipped with examples of business proposals in various business fields so that participants have a clear picture of the form of a business plan. The activity ended with an evaluation of the effectiveness of training through monitoring the implementation of learning outcomes in partners' efforts.

RECOVERY EMOTIONS ON PERCEIVED JUSTICE Yolanda Masnita; Sri Vandayuli Riorini
Jurnal Manajemen dan Pemasaran Jasa Vol. 11 No. 2 (2018): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Recovery service failures can affect a greater failure if not handled properly. The purpose of this study was to examine the effect of pre-recovery emotions and post-recovery in services. Data were collected using a questionnaire distributed to 216 respondents who have used the services retail market and then experienced a service failure followed by a recovery service. In this study, positive and negative emotions post-recovery are the dependent variables, while the severity of service failure, the pre-recovery emotions and perceived fairness other variables major variable. In line with this goal, eight hypotheses were tested using structural equation modeling analysis with the aim to clarify the relationships between variables. The results show that the post-recovery of positive or negative emotions are influenced by the severity of the failure of the service, but the effect is mediated by the second pre-recovery emotions. Meanwhile, there is no mediating effect of perceived justice on the emotions of pre-recovery and post-recovery. This study implies that, during recovery services, service providers must simultaneously consider the positive and negative emotions. In addition, managers should also consider the depth of the severity of service failure to determine the pre-recovery emotions. Selection of the type of recovery will have an impact on the perceived fairness, so that providers have to respond better to emotional recovery.

Co-Authors Abdul Rahman (Universitas Trisakti - Indonesia) Adhitya Ramadhany Al Rasyid, Lulu Maulitha Aldino Putra Pambudi Alviana Aslama Anantia Amru Bangkit Adhitama Andhika Veraldy (Universitas Trisakti - Indonesia) Andi Mutiara Aurel Sisilya Anggelina, Ria Rosita Anindita, Agnes Amaranggana Anita Dwi Kurniawati Annisa iif Afrianti Ardian Fikri Rizki Ariyanto, Hepy Hefri ASEP HERMAWAN Asyifa Chesa Pratiwi Azizah, Tamara Zharifah Debbie Aryani Tribudhi Desna Ronaldy Yoga Perwira Dian Kusmana Dianti, Frisca Dida Nurhaida Dini Rusniawaty Edward Wilson Gozali Fadhly, Hafiz Faradila, Ade Putri Farid Ahmad Farrah Noer Ramadhanty Fitriani Fitriani Fiyya Sabila Sarra Haliza, Delanea Azlia Hani Wijaya Hapizin Yonani Panjaitan Hermien Triyowati Hermien Triyowati, Hermien Hotman Tohir Pohan Ida Farida Inten Palupi Ismail Ismail Ivansius Ivansius Jati Kasuma Ali Kaluhuran, Anugrah Karisma Alva Syahada KHOMSIYAH Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Khomsiyah Krisna Prabowo Sukarno Kurniawati Kurniawati Kurniawati . Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Latifah Al Khasbi Listia Nurjanah Lydia Sintia Mangku Rasyawal Mariani, Rumondang Dian Mila Karmila Muhamad Fachreza Muhamad Ivan Muhammad Daffa Ramdhani Novin Lesmana Puspitasari, Pipie Puti Handayani Rahmadini, Desty Devina Renny Risqiani Ruth Noviyanti S.A Marivan HR Sagala, Rina Aulia Santosa, Wahyuningsih Sari, Nila Nova Sasono, Annisa Ajeng Putikasari Shankae, Arvin Sihol Harto Parulian Simanjuntak Soeharjoto . Soumutul, Mauritz Edo Sri Vandayuli Riorini Suhendra, Andy Reyhan Syabillah Laviola Adha Willy Arafah, Willy Windhy Puspitasari Wulandari, Maryana Yusran, Husna Leila Yusran, Husna Leila

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