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All Journal Journal Informatic, Education and Management (JIEM) Jurnal Ilmiah Wahana Pendidikan
Arif Igo
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Pengaruh Sop (Standar Operating Procedure) dan Penghargaan (Reward) Terhadap Kepuasan Karyawan Depertement Marketing PT. Karya Indah Multiguna Arif Igo; Giharjo Giharjo
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 24 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.074 KB) | DOI: 10.5281/zenodo.7495978

Abstract

This study aims to determine the effect of Standard Operating Procedure and awards on employees at PT. Karya Indah Multiguna. This study uses a quantitative descriptive method. The sampling technique in this study was a saturated sample involving 50 people. The data collection technique used a questionnaire, while the data analysis used Simple Linear Regression and Multiple Linear Regression. The results of this study indicate that there is a positive and significant effect between Standard Operating Procedure (X1) and Reward (X2) on employees (Y). Calculation results: 1) P-value (sign) <0.05 means that H0 is rejected and H1 is accepted, meaning that there is a Standard Operating Procedure (X1) on the influence of employees (Y) of 0.383 or 38.3%. 2) Obtained P-value (sign) <0.05, meaning that H0 is rejected and H1 is accepted, meaning that there is an influence between the Reward (X2) on the employee award (Y) of 0.641 or 64.1%. 3) Obtained Pvalue (sign) <0.05, meaning that H0 is rejected and H1 is accepted, meaning that there is an influence between Standard Operating Procedure (X1) and Reward (X2) on the increase in Employees (Y) of 0.693 or 69.3%. Thus it can be said that: simultaneously SOPs have influence and costs that affect employees.
HE EFFECT OF NEW USER DISCOUNT VOUCHERS, APPLICATION EASE, AND CUSTOMER SATISFACTION ON CONSUMER PURCHASE DECISIONS OF KOPI KENANGAN OUTLET TANANIMA Arif Igo; Khumairo Fatinah Zahra
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.338

Abstract

This study examines the influence of new user discount vouchers, application ease of use, and customer satisfaction on purchasing decisions at the Kopi Kenangan Tananima outlet. A quantitative survey was conducted involving 106 application users, and data were analyzed using multiple linear regression with IBM SPSS. The results indicate that all variables are valid and highly reliable, with normally distributed data. The coefficient of determination (R² = 0.745) shows that 74.5% of purchasing decisions are explained by the three variables. Simultaneous testing reveals a significant effect of all independent variables on purchasing decisions, while partial testing confirms that each variable has a positive and significant influence, with discount vouchers being the most dominant factor. These findings suggest that promotional strategies, application usability, and customer satisfaction significantly contribute to increasing consumer purchasing decisions.
Co-Authors Giharjo Khumairo Fatinah Zahra