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Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian (Survey Pada Konsumen Wardah di Kota Bekasi) Sarah Debora Turnip; Eddy Setyanto; R. Taufik Hidayat
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 5 No 2 (2023): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/tribisnis.v5i2.305

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian produk kosmetik Wardah. Penelitian ini menggunakan desain penelitian kuantitatif. Populasi penelitian ini adalah konsumen Wardah, khususnya masyarakat Kota Bekasi. Jumlah sampel sebanyak 150 responden. Teknik pengambilan sampel menggunakan purposive sampling dengan menggunakan kriteria responden yaitu usia responden minimal 17 tahun dan berdomisili di Kota Bekasi. Selain itu responden pernah dan melakukan pembelian produk Wardah Beauty minimal 1 kali dalam kurun waktu 6 bulan terakhir. Hasil penelitian uji parsial (uji t) dengan taraf signifikan 5% menunjukkan hasil signifikansi 0,000 yang artinya variabel citra merek dan kualitas produk berpengaruh signifikan terhadap keputusan pembellian. Pada hasil uj f hasil signifikan sebesar 0,000, yang menyatakan bahwa variabel citra merek dan kualitas produk bersama – sama berpengaruh signifikan terhadap keputusan pembelian Wardah di Kota Bekasi.
Analisa Kajian Perbandingan Koperasi Tradisional dan Koperasi Generasi Baru (New Generation Cooperative ) R Taufik Hidayat; Prijambodo Prijambodo; Eddy Setyanto
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 7, No 2 (2023): Oktober 2023
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v7i2.4613

Abstract

New generation cooperative/NGC is  different with tradisional cooperative/TC. There is not NGC in Indonesia, but luxury developed in others countries. The basic reason deveope NGC are switching of consumer demand, from raw materual (example ; milk, cocoa, coffee, fish and other) to be industrial materual. Herein the concept of coopertiave, organization inovation, financial and others are different in the form of NGC. The objective of this article is a inpsiration for the reguation and cooperactive practices in Indonesia, from TC to NGC which have a different characteristic. Through analysis and syntesis some new generation coopereative refereces, be idenntift a concept, organization and management inovation, variable abd indicator between NGC with TC. Analysis and syntesis gives some result are : (a) bass reason of NGC are changing demand from raw material to be industrial material (b) there are 5 variable and 18 =indicator NGC(c) 7 models business cooperetaive (d) 3 contraints for developing NGC in Indonesia, are  : cooperative business scale, regulation support and public commitment.
Pengaruh Perputaran Piutang dan Perputaran Modal Kerja Terhadap Likuiditas Pada PT.Kresna Reksa Finance Asma Sari Dewi; R Taufik Hidayat; Keri Boru Hotang
Jurnal Ekonomi Bisnis Digital Vol 1 No 1 (2022): Jebidi Volume 1 Nomor 1 Maret 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i1.1

Abstract

Penelitian ini adalah penelitian kuantitatif yang dilakukan pada PT.Kresna Reksa Finance Cabang Bekasi. Penelitian ini bertujuan untuk mengetahui perputaran piutang dan perputaran modal kerja berpengaruh terhadap likuiditas perusahaan, Metode penelitian yang digunakan adalah metode purposive sampling dengan menggunakan SPSS. Total sampel yang di gunakan 36 sampel yang diambil dari laporan keuangan PT.Kresna Reksa Finance. Hasil berdasarkan SPSS menunjukkan bahwa perputaran piutang dan perputaran modal kerja memiliki pengaruh terhadap likuiditas perusahaan, perputaran piutang memiliki pengaruh terhadap likuiditas perusahaan dan perputaran modal kerja memiliki pengaruh terhadap likuiditas perusahaan.
Sosialisasi Coretax Sebagai Upaya Peningkatan Kepatuhan Pajak Pelaku UMKM Di Kota Bekasi Keri Boru Hotang; R Taufik Hidayat
Jurnal Pengabdian kepada Masyarakat UBJ Vol. 9 No. 1 (2026): January - May 2026
Publisher : Lembaga Penelitian Pengabdian kepada Masyarakat dan Publikasi Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/atfjs713

Abstract

This community service program aims to enhance the understanding and tax compliance of Micro, Small, and Medium Enterprises (MSMEs) as an effort to support local economic growth in Bekasi City. The program was implemented using a combination of lecture-based material, hands-on practice, and interactive discussions, focusing on the comprehension of Income Tax regulations, ownership of Tax Identification Numbers (NPWP), and obligations for filing Annual Tax Returns (SPT). The results showed that the 30 participants demonstrated very high enthusiasm and a significant improvement in tax literacy and fiscal awareness, as evidenced by the post-test evaluation. According to the post-test data, the average participant score increased from 65% in the pre-test to 85% after the program. Additionally, participants showed a better understanding of the importance of proper financial record-keeping as a foundation for fulfilling tax obligations and implementing sustainable business governance practices. Overall, this program had a constructive impact on improving the awareness and tax compliance of MSME actors. The findings indicate that sustained collaboration among academics, local government, and tax authorities is essential. Follow-up programs, such as MSME tax clinics, regular mentoring, and the development of practice-based training modules, are recommended to systematically support the improvement of tax compliance in Bekasi City.
Study of Implementation of Fiscal Correction as an Effort to Efficiently Pay Income Tax Payable for Corporate Taxpayers R Taufik Hidayat; Frengki Panangian; Andi Muhammad Sadli
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1a (2025): Jurnal Kewirausahaan, Akuntansi, dan Manajemen (Special Issue)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1a.620

Abstract

Tax payment is one of any cost that will reducing margin contributions. To achieve tax payment efficient, legal withholding tax, and increase financial performance we need Tax Planning for reducing tax cost overall. One of tax planning is commercial income correction to the fiscal income statement in Income Tax. Fiscal Correction is correcting the commercial income statement to the fiscal income statement which accept by tax authorities. Fiscal Correction of Income Statement is legal point for withholding tax payment as per Tax Regulation (Undang-undang RI) No.28/2007 and No.36/2008. Application of Tax Planning with Fiscal Correction reducing tax payment from Rp. 59.419.480 to Rp. 39.497.348,- that mean will save Rp.19.922.132 of tax payment. Keywords : Fiscal Correction, Tax Planning, Saving tax payment.
Ideas, Creativity, and Innovation, Critical Points for New Entrepreneurs Prijambodo Prijambodo; R Taufik Hidayat; Eddy Setyanto; Frengki Panangiyan
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1a (2025): Jurnal Kewirausahaan, Akuntansi, dan Manajemen (Special Issue)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1a.709

Abstract

Indonesian cooperatives have developed for 77 years since independence, or 126 years if traced to the first cooperative in 1898. The repositioning of cooperative development policy began in 1978 with the establishment of the Junior Minister of Cooperatives, later becoming the Department of Cooperatives in 1983, and can be divided into two stages: 1978–1999 and 2000–present. In the first stage, policies emphasized rural development through Village Unit Cooperatives (KUD) under Presidential Instruction No. 4/1984. Since 2000, following Presidential Instruction No. 18/1999, cooperative development shifted to an open model, resulting in significant growth from 52,458 units in 1977 to 103,077 units. By 2024, 89% of cooperatives are small and micro-scale, while only 11% are medium and large. In contrast, global cooperatives have transformed into New Generation Cooperatives (NGC), emphasizing federations, innovative business models, and multi-stakeholder membership. This study highlights four policy recommendations: repositioning cooperative goals, differentiating policy for small and large cooperatives, adapting to global cooperative models, and strengthening regulations to support sustainable development.
Transformasi Peningkatan Keterampilan Bahasa Inggris pada Pemberdayaan Masyarakat dan UMKM di Kecamatan Rawalumbu Kota Bekasi .Transformation of English Language Skills Enhancement in Community and MSME Empowerment in Rawalumbu District, Bekasi City Eddy Setyanto; R Taufik Hidayat; Venny Oktaviany
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.22225

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan keterampilan bahasa Inggris bagi masyarakat dan pelaku UMKM di Kecamatan Rawalumbu, Kota Bekasi. Kegiatan ini dilaksanakan oleh tim dosen STIE Tri Bhakti Bekasi melalui skema Program Pemberdayaan Kemitraan Masyarakat yang didukung oleh Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM) Kementerian Pendidikan Tinggi, Sains, dan Teknologi. Pelatihan berfokus pada penguatan kemampuan komunikasi internasional, khususnya dalam konteks promosi produk dan interaksi bisnis global. Metode kegiatan meliputi pelatihan tatap muka, praktik penulisan deskripsi produk dalam bahasa Inggris, pembuatan tagline promosi, dan simulasi komunikasi dengan calon pembeli internasional. Sebagai inovasi, kegiatan ini juga memanfaatkan aplikasi Duolingo sebagai media pembelajaran interaktif yang mendukung pembelajaran mandiri. Hasil kegiatan menunjukkan peningkatan kemampuan peserta dalam penggunaan kosakata bisnis, struktur kalimat promosi, dan kepercayaan diri berkomunikasi. Program ini diharapkan menjadi model pengembangan literasi bahasa berbasis teknologi bagi UMKM dalam menghadapi persaingan global.
The Effect of Net Profit Margin and Debt to Equity Ratio on Profit Growth Dian Melisa; R Taufik Hidayat
JURNAL AKUNTANSI DAN AUDIT TRI BHAKTI Vol 3 No 2 (2025): February 2025
Publisher : Program Studi Akuntansi Sekolah Tinggi Ilmu Ekonomi Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jaatb.v4i1.339

Abstract

Purpose – This study aims to determine the effect of net profit margin and debt to equity ratio on profit growth. Design/methodology/approach – This research uses quantitative data, the sample in this study is profit growth sub sector banks which are listed on the Indonesia Stock Exchange in the period 2017 – 2022 as many as 12 companies. The analysis technique used to test the hypothesis is multiple regression analysis using Eviews 9 software. Findings – The results of this study indicate that the net profit margin variable has a positive and statistically insignificant effect on profit growth, the debt to equity ratio variable has a positive and statistically insignificant effect on profit growth. Research limitations/implications – This research hopes to provide information regarding profit growth and can provide benefits in decision making and can be used as reference material for further research.
Nilai Perusahaan Pada Perusahaan Sektor Property Dan Real Estate Dilihat Dari Profitabilitas Dan Ukuran Perusahaan Brillian Bintang Philana; R Taufik Hidayat
JURNAL AKUNTANSI DAN AUDIT TRI BHAKTI Vol 2 No 1 (2023): September 2023
Publisher : Program Studi Akuntansi Sekolah Tinggi Ilmu Ekonomi Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jaatb.v2i2.348

Abstract

Objective: This study aims to determine the effect of profitability and firm size on firm value. Design/methodology/approach: This study uses quantitative data, the sample in this study is a property and real estate sector company listed on the Indonesia Stock Exchange in the 2018-2022 period as many as 16 companies. The analysis technique used to test the hypothesis is multiple regression analysis using Eviews 9 software. Findings: The results of this study indicate that the profitability variable has a positive and statistically insignificant effect on firm value and the firm size variable has a negative andstatistically significant effect on firm value. Originality/value: This study discusses firm value and other factors such as profitability and firm size that focus on property and real estate sector companies. This study uses Price BookValue (PVB) as a measurement of firm value.
Measuring The Attractiveness Of Property Issuers: An Empirical Study Of Factors Determining Company Value (2021-2024) Novita Wulandari; R Taufik Hidayat; Dian Widiyati
JURNAL AKUNTANSI DAN AUDIT TRI BHAKTI Vol 4 No 1 (2025): September 2025
Publisher : Program Studi Akuntansi Sekolah Tinggi Ilmu Ekonomi Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jaatb.v4i2.634

Abstract

Abstract: This study aims to determine the effect of Company Growth, Liquidity, Company Size and Profitability on Firm Value. Purpose: This study uses quantitative data, the sample in this study were Property & Real Estate sector companies listed on the Indonesia Stock Exchange in the 2021-2024 period, totaling 44 companies. The analysis technique used to test the hypothesis is multiple regression analysis using Eviews 9 software. Findings: The results of this study indicate that the Company Growth variable has a positive and statistically significant effect on Firm Value, Liquidity has a negative and statistically insignificant effect on Firm Value, Company Size has a negative and statistically significant effect on Firm Value, Profitability has a positive and statistically insignificant effect on Firm Value. Originality/value: This study discusses Company Value and other factors such as Company Growth, Company Size Liquidity and Profitability which focus on Property & Real Estate sector companies