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Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian (Survey Pada Konsumen Wardah di Kota Bekasi) Sarah Debora Turnip; Eddy Setyanto; R. Taufik Hidayat
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 5 No 2 (2023): Jurnal Kewirausahaan, Akuntansi dan Manajemen Tri Bisnis
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/tribisnis.v5i2.305

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian produk kosmetik Wardah. Penelitian ini menggunakan desain penelitian kuantitatif. Populasi penelitian ini adalah konsumen Wardah, khususnya masyarakat Kota Bekasi. Jumlah sampel sebanyak 150 responden. Teknik pengambilan sampel menggunakan purposive sampling dengan menggunakan kriteria responden yaitu usia responden minimal 17 tahun dan berdomisili di Kota Bekasi. Selain itu responden pernah dan melakukan pembelian produk Wardah Beauty minimal 1 kali dalam kurun waktu 6 bulan terakhir. Hasil penelitian uji parsial (uji t) dengan taraf signifikan 5% menunjukkan hasil signifikansi 0,000 yang artinya variabel citra merek dan kualitas produk berpengaruh signifikan terhadap keputusan pembellian. Pada hasil uj f hasil signifikan sebesar 0,000, yang menyatakan bahwa variabel citra merek dan kualitas produk bersama – sama berpengaruh signifikan terhadap keputusan pembelian Wardah di Kota Bekasi.
Analisa Kajian Perbandingan Koperasi Tradisional dan Koperasi Generasi Baru (New Generation Cooperative ) R Taufik Hidayat; Prijambodo Prijambodo; Eddy Setyanto
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 7, No 2 (2023): Oktober 2023
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v7i2.4613

Abstract

New generation cooperative/NGC is  different with tradisional cooperative/TC. There is not NGC in Indonesia, but luxury developed in others countries. The basic reason deveope NGC are switching of consumer demand, from raw materual (example ; milk, cocoa, coffee, fish and other) to be industrial materual. Herein the concept of coopertiave, organization inovation, financial and others are different in the form of NGC. The objective of this article is a inpsiration for the reguation and cooperactive practices in Indonesia, from TC to NGC which have a different characteristic. Through analysis and syntesis some new generation coopereative refereces, be idenntift a concept, organization and management inovation, variable abd indicator between NGC with TC. Analysis and syntesis gives some result are : (a) bass reason of NGC are changing demand from raw material to be industrial material (b) there are 5 variable and 18 =indicator NGC(c) 7 models business cooperetaive (d) 3 contraints for developing NGC in Indonesia, are  : cooperative business scale, regulation support and public commitment.
Pengaruh Perputaran Piutang dan Perputaran Modal Kerja Terhadap Likuiditas Pada PT.Kresna Reksa Finance Asma Sari Dewi; R Taufik Hidayat; Keri Boru Hotang
Jurnal Ekonomi Bisnis Digital Vol 1 No 1 (2022): Jebidi Volume 1 Nomor 1 Maret 2022
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v1i1.1

Abstract

Penelitian ini adalah penelitian kuantitatif yang dilakukan pada PT.Kresna Reksa Finance Cabang Bekasi. Penelitian ini bertujuan untuk mengetahui perputaran piutang dan perputaran modal kerja berpengaruh terhadap likuiditas perusahaan, Metode penelitian yang digunakan adalah metode purposive sampling dengan menggunakan SPSS. Total sampel yang di gunakan 36 sampel yang diambil dari laporan keuangan PT.Kresna Reksa Finance. Hasil berdasarkan SPSS menunjukkan bahwa perputaran piutang dan perputaran modal kerja memiliki pengaruh terhadap likuiditas perusahaan, perputaran piutang memiliki pengaruh terhadap likuiditas perusahaan dan perputaran modal kerja memiliki pengaruh terhadap likuiditas perusahaan.
Ideas, Creativity, and Innovation, Critical Points for New Entrepreneurs Prijambodo Prijambodo; R Taufik Hidayat; Eddy Setyanto; Frengki Panangiyan
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol 7 No 1a (2025): Jurnal Kewirausahaan, Akuntansi, dan Manajemen (Special Issue)
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59806/jkamtb.v7i1a.709

Abstract

Indonesian cooperatives have developed for 77 years since independence, or 126 years if traced to the first cooperative in 1898. The repositioning of cooperative development policy began in 1978 with the establishment of the Junior Minister of Cooperatives, later becoming the Department of Cooperatives in 1983, and can be divided into two stages: 1978–1999 and 2000–present. In the first stage, policies emphasized rural development through Village Unit Cooperatives (KUD) under Presidential Instruction No. 4/1984. Since 2000, following Presidential Instruction No. 18/1999, cooperative development shifted to an open model, resulting in significant growth from 52,458 units in 1977 to 103,077 units. By 2024, 89% of cooperatives are small and micro-scale, while only 11% are medium and large. In contrast, global cooperatives have transformed into New Generation Cooperatives (NGC), emphasizing federations, innovative business models, and multi-stakeholder membership. This study highlights four policy recommendations: repositioning cooperative goals, differentiating policy for small and large cooperatives, adapting to global cooperative models, and strengthening regulations to support sustainable development.