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Oey Charlie, Oey
Bina Nusantara University
Economics, Econometrics & Finance

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Analisis Pengaruh Gaya Kepemimpinan terhadap Kinerja SPG PD. Sumber Jaya Sriwidadi, Teguh; Charlie, Oey
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1145

Abstract

PD Sumber Jaya is a company engaged in the leather goods and accessories retailer that sells Braun Buffel brand which has several stores in Jakarta, Surabaya, and also a number of outlets throughout Indonesia. In each outlet is guarded by several Sales Promotion Girls (SPG). The purpose of this study is to analyze the influence of leadership style on the performance of SPG PD. Sumber Jaya. The method of analysis used in this study is Test Validity, Test Reliability, Mean, Pearson Correlation, and Regression . Data obtained from SPG assessment of managers by filling out the questionnaire that has been provided by using a Likert scale. The results achieved in this research is the leadership style which is run by managers PD. Sumber Jaya is a type of democratic and individual leadership styles have a strong influence of (0.195) or 19.50% and the direction (+) on the performance of SPG PD. Sumber Jaya.Leadership style has a fairly strong relationship (ryx1 = 0.442) on the performance of SPG. 
Metode Menentukan Kebutuhan Armada Penjualan: Studi Kasus Cabang Jakarta dari LIGI Perusahaan Asuransi Umum di Indonesia Djojo, Brata Wibawa; Charlie, Oey
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1146

Abstract

Many companies face a classic problem in sales people’s turn-over or under-target because of uncompeteny of sales people or highly unreasonable sales target. On the other side, management has a perception that the sales people they have are uncompetence and more recruitment for sales people is not reasonable with cost and budget. If the company can not determine the sales force size, it will make a bad culture and business would not run properly. Through this research, the simply formulation will be applied at Jakarta Branch of a general insurance company LIGI (JLIGI) to their sales force at the existing condition and including in 2011. The formulations that will be applied for JLIGI are using breakdown method, workload method, and incremental method. Those three methods have each advantage and disadvantage, whereas breakdown method is a simple and general method, workload method is a more structural method and incremental method needs cost and profitability analysis of the years. 
Co-Authors Brata Wibawa Djojo, Brata Wibawa Teguh Sriwidadi, Teguh