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Robert T. Herman, Robert T.
Bina Nusantara University
Economics, Econometrics & Finance

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Re-Thinking Kebijakan Pembangunan dalam Perspektif Ekonomi Lokal: Studi Kasus Tambang Emas Batu Gosok – Labuan Bajo – NTT Setiawan, Doddy; Herman, Robert T.
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1153

Abstract

This paper is a practical-theoretical study towards economic development policy. Unrealistic policy and planning approach, government management close and uncooperative system which considered intervening political interest rather than economic development are as one cause of stagnating economic development in several areas. Economic development that has been established by central government has not able to give velocity acceleration solution in economic development; it is the authority and power divergence that affecting local economic development. Economic policy through mining investment as one strategy development has been approved by district government and investors had affected long polemic. It needs further thought and study related to the policy so it could get the expected result and local economic development. This paper is purposed to give contributed thought of re-thinking policy economic development especially about gold mining investment decision in conservation area of Batu Gosok-Labuan Bajo-NTT. 
Pendekatan Model Hirarki dalam Menganalisa Faktor-Faktor Pendukung Pengambilan Keputusan Pembelian Mobil: Studi Kasus Wilayah Jakarta Barat Herman, Robert T.; Artha, Aditya
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1141

Abstract

This research is to analyse the consumer purchase decision behaviour in buying cars. The important factor that being considered is product, price, design, comfort, performance, safety, and after-sales service quality. The research objects are city cars including Suzuki Karimun, KIA Picanto, Cherry QQ, and Proton Savvy. Those four products are chosen because they have the highest sales rate on 2007-2008. The sampling technique in this research is probability sampling using cluster random sampling technique. Meanwhile, the analysis method is using analytical hierarchy process (AHP). Finally, it will be concluded the persentage of each factor priority that will affect consumer consideration in purchase decision of each chosen city car. From the seven factors in this research, the result shows that price factor is the most important part and is the main considerable when consumers choose cars. 
Co-Authors Aditya Artha, Aditya Doddy Setiawan