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All Journal Journal The Winners Binus Business Review Dedikasi : Jurnal Pengabdian Lentera
Son Wandrial, Son
Bina Nusantara University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Tipe Kepribadian pada Mahasiswa Kelas Manajemen Universitas Bina Nusantara dengan Menggunakan Myers-Briggs Type Indicator (MBTI) Wandrial, Son
Binus Business Review Vol 5, No 1 (2014): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v5i1.1257

Abstract

This article was made to identify the personality type of students I teach using the MBTI models. There are 32 standard questions in the questionnaire, and students are asked to choose one of two available answers for each question. Furthermore, students return all questionnaires had been answered, and the researcher calculates and gives the scores to the answers given referring to the four types of the MBTI whether the student is in the category: Extrovert-Introvert, Sensing-Intutive, Thinking-Feeling, and Judging-Perceiving. There are 16 personality types in the MBTI. The question took from the book Richard L Daft. The results show the majority of students is extroversion type in approximately 60.31%, and the rest is introversion type and about 58.78% of students are sensing type.
Strategic Management dan Strategic Leadership: Dua Sisi Mata Uang Kemampuan untuk Hadapi Tantangan Perubahan Lingkungan yang Drastis Wandrial, Son
Binus Business Review Vol 2, No 1 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i1.1148

Abstract

Management strategy and strategic leadership are like two sides of a coin that can not be separated, the management strategy is the tool in making a strategic plan for the future, while on the other hand, leadership (leadership) is more emphasis on people who have in the organization (leader and follower behavior) that will run (implementation) the formulated plan so that the goals (objectives) of the company could be reached. In a moving-forward environment, a leader is charged to be always monitoring and watching all changes. Any kind of changes will affect objective approach. A leader will not only be charged to see future, create a road map from the organization, but also has behave in manner to support the goal. 
Analisis Pengaruh Situasi, Produk, Individu pada Perilaku Membeli dan Mengkonsumsi Makanan Ringan Rita, Rita; Wandrial, Son; Inderadi, Regina
Binus Business Review Vol 6, No 1 (2015): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v6i1.998

Abstract

The study of consumer behavior is expected to receive more academic attention from scholars. The important aspects in consumer behavior are purchasing and consumption behavior by individuals. Purchasing and consumption behavior is influenced by situation, product and person. The objectives of this research are to examine main and interaction effects of consumption situation, snack products, and individual characteristics onpurchasing and consumption behavior. This research was conducted in Jakarta using 218 respondents that has purchased and consumed snack products which were offered by researcher. The situation used in this research is consumption situation based on tasks definition, which the consumer purchases and consumes products based on purpose and objectives of purchases and consumption contetxs. Whereas individual characteristics used is observable characteristics such as age, gender, and level of education. Thus, the result show that individual characteristics based on age will interact with consumption situation and snack products which influence purchasing and consumption behavior. This is a fully model which influence purchasing and consumption behavior. The pattern of variance light /salty/ crispy snack, baby boomer and informal serving situation is thehighest contribution to influence purchasing and consumption behavior.
Analisis Industri pada Ritel Convenience Store: Kasus 7-Eleven (Sevel) Wandrial, Son; Sriwardiningsih, Enggal
Binus Business Review Vol 4, No 1 (2013): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v4i1.1169

Abstract

7-Eleven, a Japanese retailer is very popular and loved in Jakarta. 7-Eleven or commonly abbreviated to Sevel is now reaping a lot of fans because of the concept of 7-Eleven Indonesia, found only in Indonesia. With the rising middle classes in Indonesia, 7-Eleven becomes a luxurious place for hanging-out but affordable. Consequently, it is attracting the interest of investors to make such a kind of convenience store like Sevel, and it is likely the competition in this sector will be increasingly fierce. PT. Modern’s initial plans are to focus onopening stores in Jakarta, targeting densely-populated commercial and office areas, to offer Indonesian workersa convenient place to shop for lunch, snacks, and emergency items. The company’s goal is to focus on opening stores in Jakarta in its first years of operation. Other major cities, such as Bandung, Semarang, and Surabaya offer for future expansion opportunities. The objective of this article is to describe the competitive condition in convenience store industries using Porter’s Five Forces model. Although the competition is fierce andunfavorable industry condition, Sevel is still leading and dominating the convenience store market in Indonesia.
Budaya Organisasi (Organizational Culture), Salah Satu Sumber Keunggulan Bersaing Perusahaan di Tengah Lingkungan yang Selalu Berubah Wandrial, Son
Binus Business Review Vol 3, No 1 (2012): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v3i1.1322

Abstract

As the world has grown more turbulent, the concept of culture has become increasingly important to organizational leaders because the new environment often calls for new values and fresh approach to doing business. Most leaders now understand that when a company’s culture fits the needs of its external environment and company strategy, employee can create an organization that is tough to beat. The method used in this writing is literature study, through literature materials from several sources. There are a lot of examples in success or failure of a company based on their applied organization culture. Google is one company which success in applying adaptive culture in their organization. This example should be modified by other companies to remain in exchanging world and to reach vision and mission in the future.
Analisis Internal Perusahaan (Strength & Weakness), Menggunakan konsep ‘Resource-Based View of the Firm’ dengan Kerangka VRIO Wandrial, Son
Binus Business Review Vol 2, No 2 (2011): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v2i2.1457

Abstract

Problems in the companys internal environmental analysis is to determine the strengths and weaknesses (internal resources), we did not have reasonable grounds to determine whether the companys internal resources as a strength or weakness. Before we can determine whether a resource can be categorized as strengths or weaknesses, we must have a certain criteria so that appropriate resources are said to be a strength or weakness
THE RELATIONSHIP OF MBTI AND STUDENT GPA SCORE IN BINUS MANAGEMENT CLASS 2015 Wandrial, Son
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 17, No 2 (2016): The Winners Vol. 17 No. 2 2016
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v17i2.1970

Abstract

This article identified the personality type of students by using MBTI models. There are 16 personality types in the MBTI. The method applied was the MBTI approach where the type and composition of the questionsrelated to the MBTI were taken from the Daft’s book. Questionnaires were distributed through discussion forum Binusmaya to all students in three classes that the writer taught. The questionnaires were distributed throughdiscussion forums, and there were about 158 students, but only 143 students who returned it. There were 41 male students and 102 female students. The result shows that the majority of students have approximately 51,04% introvert type and 58,04 % of students have the sensing type. The students with GPA more than 3,5 are ISFJ type.
Perkembangan Manajemen Strategi Wandrial, Son
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 5, No 1 (2004): The Winners Vol. 5 No. 1 2004
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v5i1.3833

Abstract

Strategic management is an inter-discipline field which develops rapidly these days.Its development follows the other study disciplines like marketing, micro, macro, organization behaviour, etc. Strategic management development is also follows the changes in business environment, like industrial competition, consumer behaviour, and technology. Companies must adapt those changes if they still want to survive in business. If not, they will be lost. In order to survive, experts had announced many concept. And this article will briefly explain about the main concept which contributes in strategic management development.  
E-Marketing : Promosi Merek di Platform Sosial Media UMKM Sate Padang Pariaman Ajo Junaidi Rabiah, Arbi Siti; Wandrial, Son; Selanno, Solagracia Micherryl; Sachio, William
Dedikasi: Jurnal Pengabdian Lentera Vol. 1 No. 04 (2024): Mei 2024
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/djpl.v1i04.332

Abstract

Dunia saat ini memasuki era digital 5.0, yang ditandai dengan munculnya berbagai teknologi aplikasi di berbagai platform sosial media, yang banyak digunakan oleh pelaku bisnis berbasis UMKM untuk melakukan promosi. Selain itu, banyaknya pasar online memudahkan pelaku usaha untuk menghemat waktu promosi dan biaya serta menjangkau pasar yang lebih luas. Oleh karena itu, pemilihan platform sosial media dan pasar online yang tepat harus sesuai dengan kebutuhan UMKM saat menerapkan strategi digital marketing untuk tetap beroperasi. UMKM harus mempersiapkan diri dengan mengadopsi inovasi teknologi dalam kegiatan pemasaran mereka menggunakan media online yang tepat, seperti di sosial media (Facebook, Twitter, Linkedln, Instagram, Tik Tok). Mengingat betapa pentingnya media online untuk mendukung bisnis UMKM, penelitian ini membantu pemilik UMKM mendapatkan pengetahuan dan pemahaman yang baik tentang cara promosi merek dengan brand awareness dengan mengelola dan mengoperasikan sosial media yang digunakan untuk menjalankan bisnisnya. Penelitian ini diharapkan agar UMKM tersebut dapat memanfaatkan media online yang berfungsi untuk mendukung bisnis mereka, terutama dalam hal memperkenalkan, mempromosikan, dan menjual produk dan layanan mereka.
Co-Authors Enggal Sriwardiningsih, Enggal Rabiah, Arbi Siti Regina Inderadi, Regina Rita Rita, Rita Sachio, William Selanno, Solagracia Micherryl