Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Dinar Islamic Review Journal of Marketing and Business Intelligence
Vina Putri Agustiyani
Prodi Ekonomi Syariah, STEBI Tanggamus, Lampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Business Strategies To Increase Sales In Galery Jam Tangan Bandar Lampung In The Era Of The Covid 19 Vina Putri Agustiyani; Agus Salim; Riki Renaldo
Dinar Islamic Review Vol 6, No 2 (2022): Dinar Islamic Review
Publisher : Dinar Islamic Review

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Abstract

This research has the objective of knowing the right business strategy to be able to increase sales volume and find out what are the Strengths, Weaknesses, Opportunities and Threats owned by the Bandar Lampung Watch Gallery. The data is presented descriptively..qualitatively to determine the external and internal environment. The acquisition of alternative strategies is obtained from the calculation of the SWOT matrix. Analysis of the external planning variable shows the results of a weighted score of 2.59, this means that the company's management reaction to the external environment is below the average standard measurement scale. Analysis of internal planning variables shows that the weighted score is 2.57, this means that the company's management reaction to the internal environment is below the average standard measurement scale. Based on the results of the IFAS and EFAS matrix analysis, it is known that the strategy used is the stability strategy, the stability strategy is a plan that is implemented without changing the plan that has been set. The Bandar Lampung Watch Gallery maintains profit stability by seeking to reduce and suppress costs or expenses to deal with declining sales, and this strategy is temporary or short term.
ENHANCING SME DIGITAL MARKETING THROUGH A WEB-BASED E-COMMERCE SYSTEM WITH AUTOMATED WHATSAPP ORDERING Nungsiyati Nungsiyati; Hafid Hafid; Vina Putri Agustiyani
JMBI (Journal of Marketing and Business Intelligence) Vol. 4 No. 1 (2026): JMBI (Journal of Marketing and Business Intelligence)
Publisher : YHMM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jmbi.v4i1.182

Abstract

The rapid advancement of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt digital marketing strategies through e-commerce platforms to improve competitiveness and business performance. However, many MSMEs still face challenges in managing online transactions, customer communication, and digital promotion effectively. This study aims to implement a web-based mobile e-commerce system integrated with automated WhatsApp ordering features for UMKM Barokah to support digital marketing activities and improve customer service quality. The research employed a quantitative approach using observation, interviews, system implementation, and questionnaire distribution to 76 customers during the July–September 2025 period. The system was developed using a web mobile platform integrated with WhatsApp communication features to facilitate direct interaction between customers and sellers. Quantitative testing results showed that the system achieved a very good acceptance rate, with overall customer satisfaction reaching 89.1%. The perceived ease of use obtained a score of 90.2%, interface appearance 87.4%, interactive communication 89.3%, and transaction speed through automated WhatsApp ordering 92.1%. The findings indicate that integrating e-commerce with WhatsApp automation significantly improves digital marketing effectiveness, customer engagement, transaction efficiency, and repurchase intention. Furthermore, the system successfully reduces manual transaction errors and enhances operational efficiency for MSMEs. Therefore, the proposed system can serve as an innovative digital transformation model for MSMEs in strengthening online marketing strategies and improving customer relationship management in the digital business era.
Co-Authors Agus Salim Hafid Hafid Nungsiyati Nungsiyati Riki Renaldo