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This Author published in this journals
All Journal Jurnal TAM (Technology Acceptance Model) Dinar Islamic Review
Agus Salim
Prodi Ekonomi Syariah, STEBI Tanggamus, Lampung
Computer Science & IT Economics, Econometrics & Finance

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Business Strategies To Increase Sales In Galery Jam Tangan Bandar Lampung In The Era Of The Covid 19 Vina Putri Agustiyani; Agus Salim; Riki Renaldo
Dinar Islamic Review Vol 6, No 2 (2022): Dinar Islamic Review
Publisher : Dinar Islamic Review

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Abstract

This research has the objective of knowing the right business strategy to be able to increase sales volume and find out what are the Strengths, Weaknesses, Opportunities and Threats owned by the Bandar Lampung Watch Gallery. The data is presented descriptively..qualitatively to determine the external and internal environment. The acquisition of alternative strategies is obtained from the calculation of the SWOT matrix. Analysis of the external planning variable shows the results of a weighted score of 2.59, this means that the company's management reaction to the external environment is below the average standard measurement scale. Analysis of internal planning variables shows that the weighted score is 2.57, this means that the company's management reaction to the internal environment is below the average standard measurement scale. Based on the results of the IFAS and EFAS matrix analysis, it is known that the strategy used is the stability strategy, the stability strategy is a plan that is implemented without changing the plan that has been set. The Bandar Lampung Watch Gallery maintains profit stability by seeking to reduce and suppress costs or expenses to deal with declining sales, and this strategy is temporary or short term.
ENTERPRISE ARCHITECTURE PLANNING SEBAGAI BLUE PRINT SETRATEGI PROMOSI KELOMPOK PENGELOLA USAHA MAHAN TAPIS Agus Salim; Muhamad Muslihudin; Fauzi Fauzi
Jurnal TAM (Technology Acceptance Model) Vol 14, No 1 (2023): Jurnal TAM (Technology Acceptance Model) Preview Issue
Publisher : LPPM STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v14i1.1421

Abstract

The advancement and development of technology that we enjoy today is the impact of the era of globalization. The existence of technological advances in the business world is marked by the emergence and increase of business actors (MSMEs). The problems that occur in the scope of business actors show that business actors (KPU) in Pringsewu Regency still depend on simple Customer to Customer (C2C) business management. Research conducted by designing Enterprise Architecture Planning for groups of business actors is expected to be able to encourage business progress and business quality such as changes in promotion strategies and sales transactions. Enterprise Architecture Planning (EAP) is a modern approach to planning data quality and achieving information system missions and the steps taken to define the architecture for using information to support business and planning the implementation of that architecture. The results of the research are in the form of system architecture design, interface architecture design, and technology architecture design. The resulting architectural design allows for more open coordination between IT and business units, providing businesses with opportunities to prioritize investments, making it easy to test the current architecture against long-term goals.
Co-Authors Fauzi Muhamad Muslihudin Riki Renaldo Vina Putri Agustiyani