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All Journal Jurnal Ekonomi dan Bisnis Digital
Lutfi Prajayanti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Strategi Produk, Harga, Promosi, Dan Keamanan Terhadap Pengambilan Keputusan Masyarakat Dalam Memilih Blibli.Com Sebagai Pasar Online Di Jakarta Lutfi Prajayanti
EKONOMI DAN BISNIS DIGITAL Vol 1 No 1 (2022): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (407.294 KB) | DOI: 10.58765/ekobil.v1i1.14

Abstract

Purpose of this article : The purpose of this article is to find out the influence of product strategy, price, promotion, and security in people’s decision which is choosing Blibli.com as online marketplace or e-commerce in Jakarta. Methodology: This study uses primary data and sample with the unit of analysis are people of Jakarta who shop at Blibli.com. Results: Variables of product strategy have a positive effect on people’s decision to choose Blibli.com as online marketplace or e-commerce.Keywords: Making decision, Online Marketplace, Price, product’s strategy, promotion, security,.
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