Jurnal Ekonomi dan Bisnis Digital
Vol 1 No 1 (2022): JURNAL EKONOMI DAN BISNIS DIGITAL

Strategi Produk, Harga, Promosi, Dan Keamanan Terhadap Pengambilan Keputusan Masyarakat Dalam Memilih Blibli.Com Sebagai Pasar Online Di Jakarta

Lutfi Prajayanti (Unknown)

Article Info

Publish Date
17 Aug 2022

Abstract

Purpose of this article : The purpose of this article is to find out the influence of product strategy, price, promotion, and security in people’s decision which is choosing Blibli.com as online marketplace or e-commerce in Jakarta. Methodology: This study uses primary data and sample with the unit of analysis are people of Jakarta who shop at Blibli.com. Results: Variables of product strategy have a positive effect on people’s decision to choose Blibli.com as online marketplace or e-commerce.Keywords: Making decision, Online Marketplace, Price, product’s strategy, promotion, security,.

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Journal Info
Jurnal Ekonomi dan Bisnis Digital
Website

Abbrev

ekobil

Publisher

PT. Smart Training Indonesia

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

EKOBIL is intended to be the journal for publishing articles reporting the results of research and review article. The EKOBIL invites manuscripts in the various topics include, but not limited to, functional areas of Financial Management, Human Resources Management, Strategy Management, and ...