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All Journal Jurnal Transportasi Journal of Regional and City Planning Warta Penelitian Perhubungan Warta Penelitian Perhubungan
Agus Salim Ridwan, Agus Salim
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Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Engineering Environmental Science Social Sciences Transportation

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Penelitian Peta Posisi Pasar Mobil Sedan Dari Sudut Persepsi Konsumen Di Indonesia Ridwan, Agus Salim; Muzakkir, Fajri
Warta Penelitian Perhubungan Vol. 22 No. 5 (2010): Warta Penelitian Perhubungan
Publisher : Sekretariat Badan Penelitian dan Pengembangan Perhubungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25104/warlit.v22i5.1114

Abstract

A busting market autonwtizie in Indonesin, encl! ndricle producer efforts to clumge their performanceeven; year. 77re perfomuznce hopped meets consu111es' e.1 . pectntion not only pln;simlly but also psi;clwlogically.Wiren car product from Gneeness and Korean come into Indonesian market, otherIndonesian products effort pretend tl'!eir market before shipped from that new product. So that it isven; interested to find out sedan car consumers' perspective, market position map which can answertire question such as which car tluzt can lose from market?. I11is study is begun from service, personal,price and image values. Consun7er perception is faltered fnJ questioners and is analyzed a dimensionalscale metlwd and preference regression. 77re analysis shows market position map in Indonesia andwill useful not only for bussiness but also for goz-emment related to autonwtive industrial polict;deGsion maker in Indonesin.
Co-Authors Ade Syafruddin, Ade Adhytiawan, Eri Muzakkir, Fajri Ofyar Z. Tamin Sri Hartini Syamsul Arifin