Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Proceeding of The International Conference on Economics and Business
Rahma Saiyed
STIE Wira Bhakti Makassar
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Swot Analysis in Making Relationship Marketing Program Muhammad Yusuf; Rahma Saiyed; Josua Sahala
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/iceb.v1i2.221

Abstract

The purpose of this study is to design and determine the relationship marketing strategy at Share Tea Sun Plaza Medan. The analytical method used is descriptive analysis (qualitative), the triangular method, the internal factor matrix (IFE), the external factor matrix (EFE), and a matrix of strengths, weaknesses, opportunities, and threats (SWOT) to create a relationship marketing strategy for the Share Tea Sun Plaza program. Medan. The results of research at Share Tea Sun Plaza Medan show that by using a matrix of internal and external factors and SWOT analysis, a relationship marketing strategy program can be produced that consists of Fresnack Cards, Big Day Sale, and Fresouvenir Cards that will be used in relational marketing.
Co-Authors Josua Sahala Muhammad Yusuf