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All Journal Jurnal Ekonomi Pertanian dan Agribisnis
Istanto ., Istanto
Pustek Bahan dan Industri Nuklir (PTBIN) – BATAN Kawasan Puspiptek, Serpong, Tangerang
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Pengaruh Harga dan Kualitas Produk Terhadap Volume Penjualan Selada Hijau organik khoirudin, Mufti; ., Istanto; Wahyuningsih, Sri; Widianti, Aniya
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 3 No. 1 (2025): Juli - Desember
Publisher : CV.ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jepag.v3i1.3578

Abstract

Lettuce (Lactuca sativa L.) is a horticultural commodity with high economic and nutritional value. This quantitative study analyzes the influence of price and product quality on the sales volume of organic green lettuce in the Bangkit Merbabu Farmers Group, Batur Village, Getasan District, Semarang Regency. The research was conducted from May to June 2025 using a case study method with purposive sampling. A total of 33 respondents, consisting of group members and administrators, were selected. Primary data were obtained through questionnaires, interviews, and observations, while secondary data came from literature and statistical reports. The data were analyzed using multiple linear regression with F-test, T-test, and coefficient of determination (R²). The results show that price and product quality simultaneously and partially have a significant effect on sales volume. The determination coefficient (R²) value of 82.3% indicates that variations in price and product quality explain most of the changes in sales volume, while 17.7% is influenced by other factors not examined. The findings highlight that competitive pricing strategies and consistent product quality are essential to strengthen market competitiveness and increase sales of organic green lettuce.
Analisis Faktor-Faktor Yang Mempengaruhi Produksi Singkong (Manihot Esculenta) Di Desa Buaran Kecamatan Mayong Kabupaten Jepara Ariyani, Novi Fitri; ., Istanto; Wahyuningsih, Sri; Prabowo, Rossi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 3 No. 2 (2026): Januari - Juni
Publisher : CV.ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jepag.v3i2.4557

Abstract

Production is the result of a combination of various production factors. Therefore, to achieve optimal production, it is necessary to combine production factors appropriately. This study aims to analyze the influence of land area, seeds, fertilizers, pesticides, and labor on cassava production, both simultaneously and partially, in Buaran Village. This study is a quantitative study. The study was conducted in Buaran Village, Mayong District, Jepara Regency because Buaran Village is the area within Mayong District with the largest cassava land and production. The population in this study was all farmers who grow cassava in rice fields, gardens, farms, and dry fields. A sample of 50 respondents was selected using a simple random sampling technique. Data collection used a questionnaire, and data analysis used the Cobb-Douglas analysis and the classical assumption test. The results showed that land area, seeds, fertilizer, pesticides, and labor simultaneously influenced cassava production. At the 5% significance level, land area, seeds, fertilizer, and labor significantly influenced cassava production, while pesticides did not have a partial significant effect on cassava production because the probability value was greater than the 5% significance level.
Co-Authors Abda Abda Ariyani, Novi Fitri khoirudin, Mufti Rossi Prabowo Widianti, Aniya