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All Journal Jurnal Ekonomi
Sri Kartika Afini
Andalas University
Economics, Econometrics & Finance

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ANALYSIS OF FACTORS AFFECTING MSMEs INTENTION TO USE PEER-TO-PEER LENDING Sri Kartika Afini; Rita Rahayu
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

Study this aim to analyze influencing factors _ SMEs' intention to using peer to peer lending as alternative funding for businesses them. Study this use survey method with using online questionnaires. A total of 327 people participated Furthermore, the data is processed with use SmartPLS 3.0. based on data processing found that perception benefit give influence positive and significant to attitude user , perception convenience give influence positive and significant to attitude user , attitude user give influence positive and significant to intention using , and intention use give influence positive and significant to actual use. Research results this expected could beneficial for SMEs in _ choose alternative funding for his efforts .
Co-Authors Rahayu, Rita