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All Journal Sigmagri
Sri Dewi Palamani
Universitas Negeri Gorontalo
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Persepsi Konsumen Terhadap Keputusan Pembelian Produk Pertanian Secara Online Pada Masa Pandemi Covid-19 di Kota Gorontalo Sri Dewi Palamani; Yuliana Bakari; Yuriko Boekoesoe
Sigmagri Vol 2 No 2 (2022): Desember (2022)
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v2i02.867

Abstract

The objective of this research was to figure out the effect of consumers’ perception (information quality, service quality, convenience, and price) on online purchase decisions for agricultural products during the Covid-19 pandemic in Gorontalo City. This research was conducted in Gorontalo City from December 2021 to February 2022 with a total sample of 96 respondents. The research method employed a quantitative method, while the data analysis used multiple linear regression analysis. The research finding denoted that service quality, convenience, and price partially had a positive and significant effect on the purchase decisions. In the meantime, the information quality partially had a negative and insignificant effect on the value of 2.70, and s significant value was lower than 0.05, indicating that the information quality, service quality, convenience, and the price had a significant effect on online purchase decision for agricultural products during the Covid-19 pandemic in Gorontalo City
Co-Authors Yuliana Bakari Yuriko Boekoesoe