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All Journal Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen
Nadya Maulidya M
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance

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Analisis kondisi likuidistas perusahaan FMCG (Studi kasus PT Mayora) Budi Dharma; Andriani Sahputri; Nadya Maulidya M
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 1 (2023): Februari : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i1.462

Abstract

The intent or purpose of conducting this research is to analyze or also find out the results of predicting the situation in a company from the analysis of the financial statements that they have, and the company that the author uses for the case study is PT. Mayora uses the research method using the method of analysis, namely quantitative descriptive analysis, using the use of a system to collect data or information, namely such as a library data collection system which is a component of literature study, therefore the type and journal data come from data that has been get is secondary data. And the research results from this journal result that starting from 2019-2021 the value of the current ratio of PT. Mayora shows that the position of the company's financial performance is in a liquid position. Where it can be seen that the intention of the liquid position is the position of assets that have sufficient cash or assets that are very sufficient to be liquidated into cash to meet needs.
ANALISIS STRATEGI EKSPANSI PEMASARAN GLOBAL DALAM KEBIJAKAN PRODUK Nadya Maulidya M; Nabillah Purba; Nurbaina Junita S; sri lestari; Zerimah Hasibuan; Suhairi Suhairi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2023): Maret: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i1.969

Abstract

The purpose of this study is to examine the various stages of global marketing development or expansion plans in global product policies. By using a descriptive qualitative analysis method, which uses the results of data from various reference sources to describe a research result. Part of the study of the literature involves organizing research resources, reading and taking notes, and using library data collection methods. Six considerations in global product policy are presented in this study, including producing new products for global markets, standardization versus customization, international diffusion, developing new products for global markets, and developing truly global products. In addition, there are five tactics for expanding global marketing: product communication expansion, product communication expansion adaptation, product adaptation, multiple adaptation, and product purpose.
Co-Authors Andriani Sahputri Dharma, Budi Nabillah Purba Nurbaina Junita S Sri Lestari Zerimah Hasibuan