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All Journal JOEL: Journal of Educational and Language Research
Diana Harahap
Fakultas Ekonomi dan Bisnis Universitas Labuhanbatu Sumatera Utara
Education Languange, Linguistic, Communication & Media

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PENGARUH INSENTIF DAN PEMASARAN DIGITAL TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA ERA PANDEMI COVID-19 DI PERUSAHAAN MASTER CASH AND KREDIT Diana Harahap; Elida Florentina Sinaga Simanjorang; Mulya Rafika
JOEL: Journal of Educational and Language Research Vol. 1 No. 11: Juni 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.358 KB) | DOI: 10.53625/joel.v1i11.2697

Abstract

In the midst of the Covid-19 pandemic, the Master Cash and Credit company took a number of steps to keep the company's business growth healthy. This study uses a quantitative approach to determine the effect of incentives and digital marketing on employee work productivity in the era of the Covid-19 pandemic in Master Cash and Credit companies. The results showed that the variables of incentives and digital marketing had a positive and significant effect. This can be seen from the calculated t value of each incentive-free variable of 3,274 and digital marketing of 2,441 greater than the table t value of 1,682. Then simultaneously also obtained the result of calculating F = 9.104 greater than the value of F table = 2.83 so that it can be concluded that independent variables have a positive and significant effect on employee work productivity.
Co-Authors Elida Florentina Sinaga Simanjorang Mulya Rafika