PENGARUH INSENTIF DAN PEMASARAN DIGITAL TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA ERA PANDEMI COVID-19 DI PERUSAHAAN MASTER CASH AND KREDIT

Diana Harahap (Fakultas Ekonomi dan Bisnis Universitas Labuhanbatu Sumatera Utara)
Elida Florentina Sinaga Simanjorang (Fakultas Ekonomi dan Bisnis Universitas Labuhanbatu Sumatera Utara)
Mulya Rafika (Fakultas Ekonomi dan Bisnis Universitas Labuhanbatu Sumatera Utara)

JOEL: Journal of Educational and Language Research
Vol. 1 No. 11: Juni 2022

In the midst of the Covid-19 pandemic, the Master Cash and Credit company took a number of steps to keep the company's business growth healthy. This study uses a quantitative approach to determine the effect of incentives and digital marketing on employee work productivity in the era of the Covid-19 pandemic in Master Cash and Credit companies. The results showed that the variables of incentives and digital marketing had a positive and significant effect. This can be seen from the calculated t value of each incentive-free variable of 3,274 and digital marketing of 2,441 greater than the table t value of 1,682. Then simultaneously also obtained the result of calculating F = 9.104 greater than the value of F table = 2.83 so that it can be concluded that independent variables have a positive and significant effect on employee work productivity.