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Use of computer-mediated communication in online discussion forum Rismi Juliadi
Jurnal Komunikasi Profesional Vol. 6 No. 4 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of this study is to explore the usage of computer-mediated computer communication in online learning during the COVID-19 pandemic. This study focuses on how Universitas Multimedia Nusantara lecturers and students (UMN) build interaction for online learning. The research methodology used qualitative methods with six informants, and data generation was using in-depth interviews. The results indicated that most students positively perceived the online discussion forum as computer-mediated communication (CMC) in online learning during the COVID-19 pandemic. The students' perceptions are considered negative about lecturers' responses in the discussion forum because lecturers usually are late in replying to the student's questions. Students are satisfied with using computer-mediated communication in E-learning UMN, which has given many benefits in supporting online learning activities. The students need and expect the lecturers that they would have an enthusiastic attitude, provide immediate feedback, select the appropriate topic, and regularly participate in the online discussion forum.

Alfamart brand communication on expansion retail business in the Philippines Ashri Fatria; Daniel Susilo; Rismi Juliadi
Jurnal Komunikasi Profesional Vol. 6 No. 6 (2022)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v6i6.5721

ABSTRACT In a guideline, the global brand company is broadly positioned around the world. In case the brand could be a premium estimated brand, it could be a premium cost around the world. The application of a global brand ought to too be indivisible from the part of the branding and key communication that makes difference in companies entering the domain of other countries. But what makes a brand profitable and how profitable is it? What could be a global brand and why are there still neighborhood brands? The spread of the COVID-19 pandemic in Southeast Asia, made global business lines run slowly and had to force business people to rack their brains to survive during a pandemic. The establishment of a lockdown policy has also hampered the distribution of retail goods as one of the impacts of the COVID-19 pandemic. However, it is different from Alfamart, which was able to survive during the pandemic with a decrease in net profit at the end of the third quarter of 2020 with a fairly small figure of -1.85% (Hafiyyan, 2020a). One of the strategies revealed is the expansion of Alfamart received a positive response in the Philippines competing 7-Eleven, Mini-Stop, Allday, Family Mart, and Lawson. So throughout 2020 Alfamart managed to open more than 1.000 new stores in Metro Manila and nearby province. The global brand communication strategy used by Alfamart to deliver strong brand awareness to Filipino customer mind and made Alfamart's brand positioning as a super minimart that serves the community. According to the above exposures, Alfamart is considered a successful brand in Indonesia that expand its global retail business in Southeast Asia since the COVID-19 pandemic that spread throughout the world. It is exciting research, Alfamart has not become the primary choice of consumers to shop at minimart or convenience stores in the Indonesian market itself. It is also inseparable from the brand communication strategy used by Alfamart to build strong brand awareness in Filipino consumers' minds. This research method is the case study, continuing to data analysis using the pattern matching of the informant insights and findings. The authors focus on describing the strategy of Alfamart Philippines to communicate its brand awareness in the community. Then, analyze the pattern matching of Filipino customers’ perceived brand of Alfamart through interviews with informants. The research findings are that Alfamart has expanded rapidly to open more than 1.200 stores since 2014 to help the community at Barangay (a remote area of the Philippines) for jobs and serve groceries product especially frozen food so that Alfamart become an "extended pantry" to their home. Alfamart’s accessibility and brand positioning as super minimart for Filipino customers built strong brand awareness as a global brand from Indonesia.

Discourse Network Analysis pada Stakeholder dan Integrated Value Creation dalam CSR Bank Mandiri Monica Pratiwi; Bertha Sri Eko Murtiningsih; Rismi Juliadi
Jurnal Komunikasi Profesional Vol. 7 No. 2 (2023)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v7i2.5998

Program CSR tidak hanya aktivitas yang dilakukan perusahaan dalam memenuhi tanggung jawab sosial perusahaan untuk mendapatkan legitimasi dari masyarakat melainkan mampu mengintegrasikan keseluruhan nilai bersama setiap stakeholder dan bisnis secara berkelanjutan. Integrated Value Creation (IVC) adalah kombinasi antara CSR dan CSV. IVC adalah rangkaian proses untuk membantu perusahaan dalam mengintegrasikan semua nilai dan pemenuhan ekspektasi setiap stakeholder. Proses IVC terdiri dari 7 tahapan yaitu analisis konteks, stakeholder assessment, tinjauan kepemimpinan, peninjauan resiko, analisis kesempatan perusahaan, proses redesign, dan integrasi sistem. Dengan teori stakeholder mampu memetakan stakeholder sehingga Bank Mandiri mampu menyampaikan pesan komunikasi secara tepat sesuai kebutuhan setiap stakeholder. Melalui metode analisis jejaring wacana atau Disclosure Network Analysis (DNA), mengelola wacana yang didapatkan melalui 18 media massa online dan hasil wawancara untuk melihat bagaimana hubungan antar aktor, hubungan antar aktor yang terlibat dan konsep serta hubungan antar konsep yang berkenaan dengan strategi komunikasi CSR Program Kewirausahaan Petani Pamarican. Aktivitas CSR memberikan dampak melalui beragam aspek dalam perusahaan dan bisnis secara menyeluruh. Salah satu dampak yang akan diulas berkenaan dengan reputasi perusahaan. Reputasi perusahaan yang positif dapat dilihat melalui beragam dukungan dan keterlibatan dari para stakeholder seperti pemerintah, perusahaan BUMN, lembaga nonprofit, potensial petani, supplier, hingga pemerintah daerah Kebumen yang siap mendukung PT Mitra Desa Kebumen dioperasikan dengan mengimplementasikan sistem yang sama seperti Desa Pamarican. Tidak dipungkiri, keberhasilan Bank Mandiri dalam mengadakan Program Kewirausahaan Petani Pamarican mampu memberikan manfaat yang dirasakan petani dan semua stakeholder yang terlibat. Hal ini menjadi salah satu kunci penting yang mendukung dalam peningkatan reputasi perusahaan.

Analysis of the Electronic Word of Mouth (E-Wom) Of the Film “KKN di Desa Penari” Michelle Coritama; Daniel Susilo; Rismi Juliadi
Jurnal Spektrum Komunikasi Vol 10 No 4 (2022): Jurnal Spektrum Komunikasi
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v10i4.361

The film “KKN di Desa Penari” is based on a true story that went viral on Twitter in 2019. After being delayed for 2 years, the film “KKN di Desa Penari” premiered on April 30, 2022 and became the highest-grossing mystical film of all time. This film has the power of electronic word of mouth (e-WOM) through social media Twitter and YouTube in building virtual communities where people gather to respond and talk about the stories in this film. This study aims to determine the level of structure and groups in conversational communication networks. on Twitter and YouTube comments about the film “KKN di Desa Penari”. This research is a positivism paradigm research that uses a quantitative approach. The process of collecting data and visualizing data was using Netlytic and Gephi applications. The results of this study indicate that the density figure in the discussion about the film “KKN di Desa Penari” on Twitter with a low intensity of communication between actors. It is also seen that in the conversation on Twitter there are five actors with the highest indegree (intensity of being mentioned, retweeted or replied to), they are @habisnontonfilm, @simpem8137823, @Merapi_uncover, @onyoum_arkeeu and @luvfiqy. Meanwhile, YouTube user Willa Widiana has the highest indegree score on YouTube. However, no one showed a high outdegree (intensity of mentioning, retweeting or replying) either on Twitter or Youtube.

Identifikasi Jaringan E-WOM Brand Scarlett pada Fandom EXO di Twitter Buko Vinaring; Endah Murwani; Rismi Juliadi
Jurnal Audiens Vol. 5 No. 2 (2024): June
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v5i2.375

Momen pengumuman brand ambassador telah menjadi sorotan di antara fandom dari boyband group K-Pop EXO. Hal ini menarik untuk dikaji lebih dalam terkait mengidentifikasi jaringan komunikasi E_WOM yang terbentuk dari fandom tersebut pada pengumuman teaser brand ambassador untuk produk Scarlett. Penelitian ini menggunakan pendekatan kuantitatif dengan Social Network Analysis (SNA) yang dilakukan dengan pengambilan data dari keyword Scarlett pada 11 Juni 2023. Data dikumpulkan dengan menggunakan aplikasi Netlytic dan dianalisis lebih lanjut menggunakan aplikasi Gephi. Keterhubungan jaringan komunikasi dieksplorasi dalam konteks diameter, kepadatan, dan sentralitas (betweenness, closeness, and degree). Akun @annkimjd pada keyword Scarlett memiliki score betwenness centrality paling tinggi juga dianggap sebagai aktor yang paling berpengaruh dalam penyebaran informasi dan menjadi penghubung antara aktor satu sama lain. Temuan kajian ini mempunyai implikasi terhadap pembicaraan aktor-aktor dominan yang dapat dimanfaatkan untuk menyebarkan E-WOM pada jaringan komunikasi yang ada

Pemaknaan Nilai-Nilai Budaya Perusahaan Kompas Gramedia pada Generasi Z di Grid Network Anastasia Herawati; Endah Muwarni; Rismi Juliadi
Jurnal Pewarta Indonesia Vol 8 No 1 (2026): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v8i1.257

Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk memperoleh pemahaman mendalam mengenai proses komunikasi budaya perusahaan dan pembentukan makna nilai-nilai budaya dalam konteks pekerjaan sehari-hari. Informan berjumlah enam orang, berusia 23-28 tahun, dan telah bekerja di Grid Network 3-6 tahun. Data dikumpulkan pada bulan September 2025, melalui wawancara mendalam, observasi nonpartisipasi, dan dokumen internal perusahaan. Data yang terkumpul ditranskip dan dilakukan pengkodean tematik untuk mengidentifikasi tema-tema yang muncul, terkait pemaknaan nilai-nilai budaya perusahaan. Hasil penelitian menunjukkan bahwa nilai-nilai budaya perusahaan 5C di Grid Network tidak dimaknai secara tunggal, melainkan dikonstruksikan melalui proses interaksi sosial yang berlangsung secara kontekstual dan berkelanjutan. Keberagaman pemaknaan nilai-nilai budaya perusahaan dipengaruhi oleh pengalaman kerja, komunikasi, relasi dengan atasan-rekan kerja, dan nilai personal karyawan. Penelitian ini menemukan pemaknaan baru terhadap nilai budaya perusahaan, yaitu Collaborative, yang dimaknai sebagai bagian penting dari praktik kerja dan interaksi sehari-hari. Penelitian ini berkontribusi dalam memperkaya kajian komunikasi perusahaan dengan menekankan pentingnya proses internalisasi budaya dan perspektif interaksionisme simbolik dalam memahami pemaknaan nilai-nilai budaya perusahaan oleh Generasi Z.

Public Relations Strategies in Building an Inclusive Communication Climate in Starbucks Indonesia Christine Priscilla; Rismi Juliadi; Friska Natalia
ULTIMA Comm Vol 17 No 2 (2025): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v17i2.4093

Creating an inclusive work environment for individuals with disabilities is mandated by Law of The Republic of Indonesia Number 8 of 2016 and has become a strategic priority for companies. One major challenge is ensuring effective communication for the deaf community in the workplace. Starbucks Indonesia has taken progressive steps by opening its first sign language store in Tata Puri, Central Jakarta, as part of its public relations (PR) strategy to support inclusivity and diversity. This study aims to explore the PR strategies implemented by Starbucks Indonesia in building an inclusive communication climate. A qualitative descriptive approach and case study method were used. Data were collected through in-depth interviews with four participants from Starbucks Indonesia's management and staff, and observations at the sign language store. The theoretical framework includes strategic communication theory, PR strategies, and communication climate concepts to analyze how the company designs, implements, and evaluates PR strategies for inclusivity. The findings reveal that Starbucks Indonesia's PR strategy involves a combination of sign language training programs, public awareness campaigns, and technology-based customer service adjustments. There strategies not only enhance the company's image as a pioneer of inclusivity but also improve employee job satisfaction and customer loyalty within the deaf community. This research contributes to the development of inclusive communication strategies in business sector, offering practical implications for other companies seeking to implement similar initiatives. Additionally, it underscores the crucial role of public relations in promoting inclusivity and sustainability in Indonesia's food and beverage industry.

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