Louis Utama
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Pengaruh Kompetensi Kewirausahaan terhadap Pertumbuhan Bisnis Pakaian di Tanah Abang era Covid-19 Louis Utama; ronnie resdianto masman; halim putera siswanto; alicia allessandra
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 1 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i1.1740

Abstract

Business growth experienced obstacles along with the Covid-19 pandemic that hit Indonesia, where this pandemic had a bad impact on the Indonesian economy. The purpose of this study was to determine the effect of strategic competence, ethical competence, network competence on the growth of small and medium enterprises (SMEs) in the clothing sector in Tanah Abang. The population in this study focused on SME entrepreneurs in the clothing sector. The sample in this study amounted to 59 respondents as owners of clothing SMEs in Tanah Abang, Central Jakarta. Questionnaires were distributed directly to clothing SME owners which took place in June 2022.. This study used a non-probability sampling technique with purposive sampling method. The scale used is the Likert scale, using the Smart Partial Least Square (SPLS) version 3.0 application as a data analysis method. This study shows the results that Strategic Competence has an influence on the growth of the clothing SME business in Tanah Abang, Central Jakarta during the Covid-19 period, ethical competence has no influence on the growth of the clothing SME business in Tanah Abang, Central Jakarta during the Covid-19 period, and The network has an influence on the growth of the clothing SME business in Tanah Abang, Central Jakarta during the Covid-19 period. Keywords:Strategic Competencies, Ethical Competencies, Network Competencies, Business Growth
Faktor Yang Mempengaruhi Kepuasan Pelanggan Pada Bank Mandiri Di Jakarta Teresa Edelyn Tatang; Louis Utama
Primanomics : Jurnal Ekonomi & Bisnis Vol. 22 No. 2 (2024): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v22i2.2787

Abstract

In industries that operate in the service sector, especially banks, it is necessary to have differences that can distinguish one bank from another. This difference can be made by innovating in serving customers because in the banking industry customers are more concerned with services than with bank products. Bank Mandiri itself still has problems with slow service and the Bank Mandiri's lack of speed in resolving problems and there is still system damage which results in a reduction in the balance in the customer's account. This research was conducted to test (1) service quality has a positive influence on Bank Mandiri customer satisfaction in Jakarta, (2) customer satisfaction has a positive influence on Bank Mandiri customer loyalty in Jakarta, (3) service quality has a positive influence on customer loyalty Bank Mandiri in Jakarta, and (4) customer satisfaction mediates the relationship between service quality and customer loyalty at Bank Mandiri in Jakarta. This research method is quantitative using purposive sampling and non-probability sampling techniques. Data was collected using a questionnaire distributed via social media to obtain data from Bank Mandiri Jakarta customers. The results of the questionnaire collected amounted to 100 respondents who were then analyzed using SmartPLS version 3 software. The results of the analysis obtained were that customer satisfaction and service quality had a positive impact on consumer satisfaction. Furthermore, through indirect impact analysis, it was found that customer satisfaction was able to mediate the relationship between service quality and customer loyalty of Bank Mandiri customers in Jakarta, which means that the better the service provided by Bank Mandiri to its customers, the more satisfied the customers will be and can increase customer loyalty in Mandiri Bank.