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Anthony Barbo, Anthony
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Social Sciences

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PENGARUH BRAND PERFORMANCE THE JAYAKARTA BANDUNG BOUTIQUE SUITE HOTEL & SPA TERHADAP KEPUTUSAN TAMU UNTUK MENGINAP Agustiani, Indah Nur; Barbo, Anthony
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1946

Abstract

The impact of hotel industries which is developing the high competition of hotel industries. The level of room residential is the important thing to view that the number of the room is sold. The guest decision to stay is the most important thing to the hotel industries. With the guest decision to hotel, then the level of guest residential will increase which is the main target of hotel industries. Therefore the Jayakarta Bandung Boutique Suite Hotel Spa wants the guest decision to be enhanced. The one of effort to increase the guest decision to stay is maximize the brand performance which is do it by The Jayakarta Bandung Boutique Suite Hotel and Spa. The purpose of the study is to obtain findings the brand performance which has been done, the decision to stay in The Jayakarta Bandung Boutique Suite Hotel Spa and the influence of brand performance towards the decision to stay. Kevin L. Keller is the theory of brand performance which is used. While the theory of post-visit behavior using the theory of Kotler and Keller. The object of the study is the visitor who stay in The Jayakarta Bandung Boutique Suite Hotel Spa. This type of research is descriptive and verification, and the method used is explanatory survey stratified random sampling, hence obtained a population of 100 respondent. The data analysis technique and hypothesis test used is the path analysis (path analysis). The results show interesting findings, that the brand performace give the significant influence towards to the stay decision which consist of product, brand, reservation channel, lenght of stay,the number of room reservation and the payment method. The biggest impact of brand performance towards the stay decision is obtained from Product Reliability, Durability and Service Ability and the smallest influence is obtained from Service Effectiveness, Efficiency, And Empathy. As for suggestions for the company in improving the decision to stay at The Jayakarta Bandung Suite Boutique Hotel Spa is a brand performance through the development of a more exciting, creative, innovative, effective and efficient.
PENGARUH BRAND FEELINGS TERHADAP LOYALITAS TAMU DI SHERATON SENGGIGI BEACH RESORT LOMBOK Ulumuddin, Ihya; Wibowo, Lili Adi; Barbo, Anthony
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1973

Abstract

Tourism is a service industry becomes global economic catalyst and a tool for socio-economic development. Tourism activities undertaken by tourists can not run if the lack of tourism products available to area attractions. The hotel is an integral part of the tourism business which is also a type of accommodation that uses some or all of the building to provide accommodation, food and beverage and other support services for the commercial general term. The level of competition-star hotel development in Sindh particularly in the area of Senggigi Beach and grow up. Sheraton Senggigi Beach Resort Lombok. Occupancy rates are important to describe the extent to which the number of rooms at the hotel was sold. Sheraton Senggigi Beach Resort Lombok strive to maintain and enhance the guests to come and stay back there, and the guests who had been a guest can be spiritual so that advocates can recommend it to others. The higher the level of competition in the hospitality industry to make the management aware that the need to make a strategy to achieve the target of loyalty costumer. Which an effort to maintain and enhance guest loyalty is to approach a good and harmonious relationship with the guests through emotional approach and the feelings of the guests to the brand (Brand Feelings). The purpose of this research is to discover the feeling of a brand that made Sheraton Senggigi Beach Resort Lombok, guest loyalty at Sheraton Senggigi Beach Resort and determine the effect of brand loyalty feelings towards guests at the Sheraton Senggigi Beach Resort Lombok. Theory brand feeling using Kevin L. Keller, guest loyalty while using Griffin. Object of this study is the guests who stay at the Sheraton Senggigi Beach Resort.Type descriptive research and verification, and the method used is an explanatory survey sampling with stratified random sampling technique, we obtained a population of 100 respondents. Techniques of data analysis and hypothesis testing used is Analyisis path (path analysis is). The results showed that feelings brand consisting of warmth, fun, excitement, security, social approval, and self-respect gives a significant impact on guest loyalty. As for suggestions for companies to maintain and enhance guest loyalty at the Sheraton Senggigi Beach Resort is through the development of brand feelings are more interesting, creative, innovative, effective and efficient.
Co-Authors Ihya Ulumuddin, Ihya Indah Nur Agustiani, Indah Nur Lili Adi Wibowo