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All Journal Tourism & Hospitality Essentials Journal Tourism Scientific Journal Manajemen dan Pariwisata
Indah Nur Agustiani, Indah Nur
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH BRAND PERFORMANCE THE JAYAKARTA BANDUNG BOUTIQUE SUITE HOTEL & SPA TERHADAP KEPUTUSAN TAMU UNTUK MENGINAP Agustiani, Indah Nur; Barbo, Anthony
THE Journal : Tourism and Hospitality Essentials Journal Vol 2, No 2 (2012)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v2i2.1946

Abstract

The impact of hotel industries which is developing the high competition of hotel industries. The level of room residential is the important thing to view that the number of the room is sold. The guest decision to stay is the most important thing to the hotel industries. With the guest decision to hotel, then the level of guest residential will increase which is the main target of hotel industries. Therefore the Jayakarta Bandung Boutique Suite Hotel Spa wants the guest decision to be enhanced. The one of effort to increase the guest decision to stay is maximize the brand performance which is do it by The Jayakarta Bandung Boutique Suite Hotel and Spa. The purpose of the study is to obtain findings the brand performance which has been done, the decision to stay in The Jayakarta Bandung Boutique Suite Hotel Spa and the influence of brand performance towards the decision to stay. Kevin L. Keller is the theory of brand performance which is used. While the theory of post-visit behavior using the theory of Kotler and Keller. The object of the study is the visitor who stay in The Jayakarta Bandung Boutique Suite Hotel Spa. This type of research is descriptive and verification, and the method used is explanatory survey stratified random sampling, hence obtained a population of 100 respondent. The data analysis technique and hypothesis test used is the path analysis (path analysis). The results show interesting findings, that the brand performace give the significant influence towards to the stay decision which consist of product, brand, reservation channel, lenght of stay,the number of room reservation and the payment method. The biggest impact of brand performance towards the stay decision is obtained from Product Reliability, Durability and Service Ability and the smallest influence is obtained from Service Effectiveness, Efficiency, And Empathy. As for suggestions for the company in improving the decision to stay at The Jayakarta Bandung Suite Boutique Hotel Spa is a brand performance through the development of a more exciting, creative, innovative, effective and efficient.
KONTRIBUSI PENERIMAAN PENDAPATAN SEKTOR PARIWISATA TERHADAP PENDAPATAN ASLI DAERAH (PAD) KOTA BANDUNG Karini, Rieke Sri Rizki Asti; Agustiani, Indah Nur
Tourism Scientific Journal Vol 4, No 1 (2018): Vol 4, No 1
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (522.406 KB) | DOI: 10.32659/tsj.v4i1.51

Abstract

Pendapatan Asli Daerah merupakan salah satu Pendapatan Daerah yang paling penting bagi suatu daerah.Salah satu sektor potensial yang dapat digali sebagai sumber Pendapatan Asli Daerah adalah sektor pariwisata yang berkontribusi terhadap Pajak Daerah melalui pajak hotel, pajak restoran, dan pajak hiburan.Penelitian ini dilakukan untuk melihat seberapa besar pengaruh pendapatan sektor pariwisata terhadap Pendapatan Asli Daerah Kota Bandung. Data yang digunakan dalam penelitian ini adalah data sekunder yaitu data realisasi pajak hotel, pajak restoran, pajak hiburan dan Pendapatan Asli Daerah tahun 2011-2015.Adapun metode penelitian yang digunakan adalah metode penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif.Rancangan pengujian hipotesis dalam penelitian ini terdiri dari analisis regresi linear berganda, koefisien determinasi, uji t (parsial) dan uji F (simultan). Hasil penelitian menunjukkan bahwa secara parsial pajak hotel, pajak restoran, dan pajak hiburan tidak memiliki pengaruh signifikan terhadap Pendapatan Asli Daerah namunsecara simultan pajak hotel, pajak restoran, dan pajak hiburan merupakan komponen pendapatan sektor pariwisata berpengaruh secara signifikan terhadap Pendapatan Asli Daerah.
PENGARUH WORD OF MOUTH MARKETING TERHADAP CITRA PERGURUAN TINGGI DAN DAMPAKNYA TERHADAP KEPUTUSAN MENJADI MAHASISWA DI STKIP PASUNDAN CIMAHI Agustiani, Indah Nur; Asti Karini, Rieke Sri Rizki
Tourism Scientific Journal Vol 3, No 1 (2017): Vol 3, No 1
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (886.977 KB) | DOI: 10.32659/tsj.v3i1.34

Abstract

Pendidikan telah mengalami perubahan dalam era globalisasi. Berbagai strategi ditempuh di bidang ini untuk dapat memenangkan persaingan, salah satunya adalah PTS STKIP pasundan cimahi dimana ikut bersaing dalam industri pendidikan, persaingan dalam bisnis pendidikan dalam menjaring mahasiswa baru sangatlah ketat. STKIP pasundan cimahi dalam meningkatkan mahasiswanya juga diperlukan citra yang baik karena diharapkan dapat menghasilkan sesuatu kualitas yang tinggi dan sesuai atas permintaan konsumen. Maka dari itu salah satu upaya untuk meningkatkan keputusan menjadi mahasiswa di STKIP pasundan cimahi adalah dengan memaksimalkan word of mouth marketing terhadap citra perguruan tinggi di STKIP Pasundan Cimahi. Jenis penelitian yang digunakan adalah deskriptif dan verifikatif, dan metode yang digunakan adalah explanatory survey dengan teknik sampling simple random sampling, maka diperoleh jumlah sampel sebesar 100 responden. Teknik analisis data dan uji hipotesis yang digunakan adalah path analyisis (analsis jalur).Hasil penelitian menunjukan pengaruh Pengaruh Word of Mouth Marketing berpengaruh positif dan signifikan terhadap citra perguruan tinggi. Pengaruh Word of Mouth Marketing berpengaruh positif dan signifikan terhadap keputusan menjadi mahasiswa. Pengaruh citra perguruan tinggi berpengaruh positif dan signifikan terhadap keputusan menjadi mahasiswa. Adapun saran-saran untuk perguruan tinggi dalam meningkatkan keputusan menjadi mahasiswa di STKIP pasundan cimahi adalah melalui pengembangan word of mouth marketing yang lebih menarik, kreatif, inovasi, efektif dan efisien. Kata Kunci: Word of Mouth Marketing, Citra Perguruan Tinggi, Keputusan Menjadi Mahasiswa.
Pengaruh Atribut Hotel dan Promosi Penjualan Terhadap Keputusan Menginap di Crowne Plaza Hotel Bandung Wardani, Yudha; Agustiani, Indah Nur
Tourism Scientific Journal Vol. 9 No. 1 (2023): Desember 2023
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v9i1.319

Abstract

Crowne Plaza is one of the hotel brands from the world's leading hotel group, namely IHG (Intercontinental Hotel Group). However, during the hotel opening in the 2017-2018 period, Crowne Plaza's room occupancy rate was still inferior to similar competitors, even though Crowne Plaza is a five-star hotel that has a high occupancy rate in the city of Bandung for the five-star segment with an average occupancy of above 50%. . However, all these advantages do not make Crowne Plaza the top occupancy five star hotel in Bandung. The results of the research show that product attributes consisting of security, quality & dependability, reputation, physical appearance, location and price have a significant influence on the decision to stay overnight. The results of research on sales promotions consisting of Corporate Rate price, Credit Card Discounts and Bundle Event promos have a significant influence on consumer purchasing decisions. Likewise, from the results of research that the author has researched, it is known that product attributes and sales promotions have a significant influence on the decision to stay at the Crowne Plaza Hotel Bandung. Based on the results of calculations carried out by the author, the influence of product attributes and sales promotions on the decision to stay at the Crowne Plaza Hotel Bandung is in the strong category. Product attributes (X1) and sales promotions (X2) together influence the decision to stay (Y) by 59.6% and the remaining 16.34% taken from the epsilon number in Figure 1 of the path diagram is influenced by other factors that were not included in the research.
Analisis Kelayakan Potensi Destinasi Wisata di Kampung Saradan/Sawah Abadi Kelurahan Cisurupan, Kecamatan Pasirluyu Kota Bandung Afriza, Lia; Agustiani, Indah Nur
Manajemen dan Pariwisata Vol. 3 No. 2 (2024): Oktober 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v3i2.375

Abstract

The city of Bandung as a leading tourist destination was also strengthened based on the results of a survey conducted by the Fastbooking.com site at the end of 2014. At the world level, the city of Bandung is in the 21st position in the most popular/favorite tourist destination in the world. The advantages of the city of Bandung also come from the level of comfort and livability of the city. The city of Bandung still has the potential to become an attraction and tourist destination, namely eternal rice fields which function as food fields as well as Green Open Space (RTH) with an area of ??32.8 hectares. The eternal rice field area is located in the Cisurupan Village area, Pasirluyu District, which is also included in the North Bandung Area (KBU). This research is directed at analyzing the feasibility of tourism potential and data analysis in the Sawah Abadi area, Cisurupan Village, Pasirluyu District, Bandung City within the scope of market aspects, technical/operational and management aspects, as well as financial aspects. The aim of this research is to determine the tourism potential so that it can become a tourist area. The research method used is descriptive, which describes a phenomenon as it is by examining it regularly, prioritizing objectivity, and carrying it out carefully. There is no treatment given or controlled, and there is no hypothesis testing. The targeted output is to produce a written report and it is hoped that this output can be used by the community in the Sawah Abadi Area, Cisurupan Village, Pasirluyu District, Bandung City.
Co-Authors Afriza, Lia Anthony Barbo, Anthony Asti Karini, Rieke Sri Rizki Karini, Rieke Sri Rizki Asti Yudha Wardani