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Optimizing Tourist Satisfaction at Mount Bromo: A Sentiment Analysis Approach Alvin Lukita; Melissa Indah Fianty
G-Tech: Jurnal Teknologi Terapan Vol 8 No 3 (2024): G-Tech, Vol. 8 No. 3 Juli 2024
Publisher : Universitas Islam Raden Rahmat, Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/gtech.v8i3.4520

Abstract

In the era of ever-growing globalization, information technology is the main driver of transformation in various sectors of life. Information technology plays an important role in the progress of the tourism sector by offering easy access to information. The Mount Bromo tourist attraction is one of the popular destinations in Indonesia which attracts many visitors every year. The large number of comments from visitors to the Mount Bromo tourist attraction on the Trip Advisor site means that there is no filtering of information or reviews so that the Mount Bromo National Park management does not know whether there are many positive or negative reviews. The method used in the research is the Naive Bayes method it produces an accuracy value of 0.85%. This accuracy value can be used to classify visitor review data at the Mount Bromo tourist attraction. The conclusion is that there are many positive reviews.
Measuring IT Governance in ERP Systems: a COBIT 2019 Evaluation of SAP Material Management Module Putri Aulia Hariman; Melissa Indah Fianty
G-Tech: Jurnal Teknologi Terapan Vol 8 No 4 (2024): G-Tech, Vol. 8 No. 4 Oktober 2024
Publisher : Universitas Islam Raden Rahmat, Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/gtech.v8i4.5290

Abstract

Information technology systems such as Enterprise Resource Planning (ERP) are crucial for companies to meet their business needs. However, as companies grow, challenges arise, particularly in the Material Management (MM) module within SAP. This study aims to identify issues such as data inaccuracies and material duplication during the interfacing process with SAP MM and assess IT governance capabilities using the COBIT 2019 framework. The methods used include interviews and literature review, focusing on the domains of APO12 (Managed Risk), BAI03 (Managed Solutions Identification & Build), and DSS03 (Managed Problems). The results show that APO12 reached capability level 4, while BAI03 and DSS03 are at level 3, with a target of level 4. Recommendations include enhancing proactive system design evaluation, developing systematic procedures to address data issues, and implementing permanent solutions to prevent data duplication and inaccuracies during interfacing.
Measuring Public Sentiment on Electric Cars in Indonesia: A Social Media Data Analysis Michael Michael; Melissa Indah Fianty
G-Tech: Jurnal Teknologi Terapan Vol 8 No 4 (2024): G-Tech, Vol. 8 No. 4 Oktober 2024
Publisher : Universitas Islam Raden Rahmat, Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/gtech.v8i4.5405

Abstract

The Industry 4.0 era has driven rapid growth in Indonesia's automotive industry, with increasing environmental awareness fueling demand for eco-friendly vehicles, such as electric cars. In 2023, electric car sales surged by 65%, reaching 17.06 thousand units. However, widespread adoption remains hindered by high costs and limited charging infrastructure. This study aims to analyze Indonesian public sentiment toward electric cars using the Naïve Bayes algorithm. The analysis shows that positive sentiment is dominant, reflecting broad support for this innovation, despite concerns over cost and infrastructure. The Naïve Bayes model achieved an accuracy of 80%, with a precision of 84%, recall of 90%, and an F1-score of 87%. These findings can help the industry devise more effective marketing and educational strategies to encourage the adoption of electric vehicles in Indonesia.
Enhancing Educational Practices through AI and Data Visualization: Insights from a Community Engagement Workshop Melissa Indah Fianty; Fahmy Rinanda Saputri
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.4984

Abstract

This community engagement explores the application of Artificial Intelligence (AI) and data visualization in the context of education through an interactive workshop. The workshop aims to enhance the capacity of high school teachers in Jakarta to utilize technology for data analysis using applications like Tableau. Participants engage in hands-on practice with four case studies: analysis of student performance by gender, the influence of parental education on student outcomes, evaluation of the effectiveness of exam preparation courses, and analysis of the impact of lunch programs on student achievement. Results indicate a significant improvement in participants' understanding and skills in using data to support evidence-based decision-making in educational settings.
Improving Digital Marketing Skills of MSMEs in Legok Village through a Community Service Program Fahmy Rinanda Saputri; Melissa Indah Fianty; Marojahan Tampubolon
I-Com: Indonesian Community Journal Vol 4 No 3 (2024): I-Com: Indonesian Community Journal (September 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/icom.v4i3.5123

Abstract

There are several problems in marketing the products of Micro, Small and Medium Enterprises (MSMEs) in this digital era. Problems such as limited access to technology and lack of knowledge and expertise in managing digital platforms or tools. To overcome these problems, Community Service (PKM) activities are carried out. This PKM is focused on improving marketing skills for MSME players in Legok Village, Tangerang, Banten by Universitas Multimedia Nusantara (UMN). Specifically, this solution is in the form of training with the theme of digital marketing management, market trend analysis, customer preferences, and strategies to increase customer interaction on e-commerce platforms and social media. The materials in this PKM activity are market trend analysis and the use of digital marketing tools where there are 19 participants from different MSME players. The results of this training showed that 100% of participants stated that the training delivered provided new insights or ideas to improve their business, especially in terms of marketing management. Thus, MSMEs in Legok Village are expected to be able to compete better in the digital market, which in turn can encourage local and national economic growth.
Improving Energy Efficiency for Culinary MSMEs in Legok Village Through Electrical Management Training Marojahan Tampubolon; Fahmy Rinanda Saputri; Melissa Indah Fianty
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5593

Abstract

This community service aims to empower Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Legok Village, Tangerang, Banten through efficient electrical management training and the implementation of an energy consumption monitoring system. Legok Village, known for its diverse traditional culinary offerings, faces challenges in managing efficient electricity consumption in their daily operations. It is known that in the culinary field, various electrical appliances are needed to support the preparation of food and beverages. The use of these electrical devices needs to be closely monitored so that their management can be regulated to become more energy-efficient. This service includes practical training and education on energy-saving practices, efficient electrical equipment, and power management strategies to help culinary MSMEs in Legok Village reduce electricity costs and enhance the sustainability of their businesses.
Training on Social Media Utilisation in Business Innovation for Legok Village Culinary MSMEs Cynthia Sari Dewi; Melissa Indah Fianty; Fahmy Rinanda Saputri
Warta Pengabdian Andalas Vol 31 No 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jwa.31.1.7-15.2024

Abstract

In the digital age, the role of social media in business innovation cannot be underestimated. Micro, Small, and Medium Enterprises (MSMEs) are crucial in driving economies, and their success significantly impacts local communities. However, the MSMEs Culinary in Legok faces tough competition from similar businesses that need help introducing their products or services. Therefore, with the training on social media for business innovation, MSMEs culinary in Legok Village can promote their products or services and reach a broader audience by producing social media content with relevant themes and concepts. This activity was conducted at Multimedia Nusantara University, Scientia Boulevard Gading Street, Curug Sangereng, Serpong, Tangerang Regency, Banten.
Optimizing Market Reach and Sales Growth for Putri’s Home Cooking Through E-Commerce Integration Melissa Indah Fianty; Fahmy Rinanda Saputri; Marojahan Tampubolon
I-Com: Indonesian Community Journal Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i1.6584

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector have significant potential in the national economy, but they face challenges in adopting digital technology. The main obstacles include limited infrastructure and a lack of understanding in e-commerce management. This study evaluates the implementation of an e-commerce website for Putri’s Home Cooking in Legok, Tangerang, using an innovative approach that combines intensive mentoring and data-driven marketing strategies tailored to the characteristics of the partners. The uniqueness of this program lies in the combination of continuous mentoring and the use of analytical data for more precise marketing decision-making. The methods used include case-based training, the development of user guides, and ongoing evaluation using analytical data to understand customer behavior. The results show that the adoption of the website improves visibility and transaction efficiency while significantly expanding the market. Training helps the partners manage e-commerce independently and optimize digital marketing. The effectiveness evaluation is conducted through partner feedback, site performance analysis, and user engagement. This study demonstrates that digital transformation, based on strategic mentoring and analytics, can sustainably enhance the competitiveness of MSMEs.
Visual Branding Strategies For Culinary Msmes In Legok Village: A Community-Centered Approach Through Design Training Fahmy Rinanda Saputri; Melissa Indah Fianty; Cynthia Sari Dewi
International Journal Of Community Service Vol. 3 No. 4 (2023): November 2023 ( Indonesia - Republik Demokratik Timor Leste - Malaysia - USA -
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v3i4.224

Abstract

Community engagement through training in logo and packaging design for culinary MSMEs in Legok Village is an initiative aimed at enhancing the competitiveness and sustainability of micro, small, and medium-sized enterprises (MSMEs) in rural areas. Legok Village, renowned for its traditional culinary richness, is the focal point of this research. This study presents a community-based approach employed to strengthen the visual identity of culinary MSME products through design trainingusing Adobe Ilustrator.The methodology includes phases of identifying the needs of MSMEs, conducting logo and packaging design training, and evaluating the impact of this training. The research findings indicate that logo and packaging design training has a significantly positive impact on the development of culinary MSME products, enhancing their visual appeal, and increasing brand awareness in both local and regional markets.The results have significant implications for the development of culinary MSMEs in similar villages. The improved quality of logo and packaging design benefits MSME businesses and can increase household income, stimulate local economic growth, and enhance the quality of life in rural communities. Thus, community engagement through logo and packaging design training for culinary MSMEs emerges as a crucial instrument in building economic sustainability in rural villages.