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All Journal Jurnal Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Madani
Adrian Azhar Wijanarko
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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IMPLIKASI PERILAKU PENCARIAN VARIASI SEBAGAI PERILAKU PSIKOLOGIS TERHADAP ASPEK MANAJERIAL Adrian Azhar Wijanarko; Iin Mayasari
Jurnal Manajemen dan Bisnis Madani Vol. 1 No. 1 (2019)
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

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Abstract

Artikel ini merupakan kajian literatur dalam membahas implikasi perilaku pencarian variasi sebagai perilaku psikologis terhadap aspek manajerial. Walaupun perilaku pencarian variasi merupakan konsep psikologis, konsep ini harus memiliki implikasi praktis untuk bisa diaplikasi ke dalam kehidupan sehari-hari. Perilaku pencarian variasi merupakan fungsi tingkat stimulasi optimum, keinginan untuk mendapatkan pengalaman menarik, dan keinginan membedakan diri. Artikel ini bermaksud untuk menekankan aspek manajerial yang dapat di terapkan di kehidupan nyata dari perilaku pencarian variasi. Aspek manajerial tersebut diantaranya adalah (1) segmentasi pasar, (2) perluasan lini produk, (3) promotion proness, (4) pilihan terhadap produk hedonis, (5) kebahagiaan konsumen, (6) penyusunan barang di ritel, (7) loyalitas kesikapan, dan (8) pangsa pasar.Kata Kunci: Perilaku pencarian variasi, promosi, pasar
BRAND MANAGEMENT, ENTREPRENEURIAL MARKETING ORIENTATION, SOCIAL CAPITAL, RESOURCES CAPABILITIES AND ENVIRONMENTAL FACTORS IN SUSTAINING PERFOMANCE OF SMALL MEDIUM ENTERPRISES Iin Mayasari; Adrian Azhar Wijanarko
Jurnal Manajemen dan Bisnis Madani Vol. 2 No. 2 (2020): Jurnal Manajemen Bisnis Madani
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

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This study aims at exploring the concepts of 1) brand management and entrepreneurial marketing; 2) social capital and resources capability; 3) law and government as external environment. Entrepreneur performance is measured by both objective and subjective perspective. Objective perspective is measured by quantitative measurement and subjective perspective is measured by the perception of the ability to manage company. The method research was library study method.
CROWDFUNDING: ASPEK KEMITRAAN PAD PENYELENGGARAAN (STUDI PADA PLATFORM GANDENGTANGAN) Betania Jezamin Setiawan; Adrian Azhar Wijanarko
Jurnal Manajemen dan Bisnis Madani Vol. 2 No. 2 (2020): Jurnal Manajemen Bisnis Madani
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

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Peran industri Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia cukup krusial bagi pertumbuhan perekonomian Indonesia. Total value of disclosed Fintech investment pada tahun 2017 di Indonesia mencapai nilai USD $176,75 juta. Salah satu perusahaan Fintech di Indonesia yang melakukan pembiayaan pada sektor UMKM di Indonesia dengan cara crowdfunding adalah platform GandengTangan (GT). Penelitian ini menggunakan kualitatif bersifat deskriptif, yang memberikan penjelasan secara detail tentang suatu fenomena. Kemitraan antara Gandengtangan dan peserta crowdfundingadalah sebuah kolaborasi antar pihak dalam berinteraksi mendukung sinergi sebuah aktivitas yang saling menguntungkan.
Factors Influencing Indonesian Generation Z in Choosing Job: Twitter Analytics Studies Adrian Azhar Wijanarko
Jurnal Bisnis dan Manajemen Vol 11, No 1 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 1 Tahun 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v11i1.12382

Abstract

Generation Z is the generation born between early 2000 and mid-2010. Currently, this generation group has entered the job market and will control it for the foreseeable future. Finding workers from generation Z is a crucial step in ensuring the organization's sustainability. As a result, this study looks at the aspects that Generation Z considers while making a job decision. In contrast to earlier studies, this one makes use of big data analysis with interview to explain reason. The main source of data is conversational data from social media Twitter. Participants in this study ranged in age from 19 to 25. During the 15 days of data collection, a total of 10,531 conversations were collected with the majority of which came from the island of Java. According to the study's findings, 62% of generation Z respondents sought that recognition was important to them when seeking for a job. With a conversation percentage of 26%, work environment are the second most sought-after component in the workplace. Meanwhile, the factors of flexibility, independence and transparency have a value of less than 10% of the total conversation on social media known as Twitter.
Co-Authors Betania Jezamin Setiawan Iin Mayasari