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All Journal Jurnal Ilmiah Wahana Pendidikan Public Service And Governance Journal
Arif Fadila
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Pengaruh Service Recovery dan Online Customer Review Terhadap Kepuasan Pengguna Lazada Sherly Rahwati; Arif Fadila
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 12 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.281 KB) | DOI: 10.5281/zenodo.7518834

Abstract

The purpose of this study is to find out, analyze, and explain the description of each variabel, the magnitude of the relationship between Service Recovery and Online Customer Review, and the amount of influence partially and simultaneosly Service Recovery and Online Customer Review on Lazada Customer Satisfaction. By using quantitave methods and using descriptive analysis (path analysis). Samples taken were 135 respondents. Data collection techniques used are literature and field data collection by ditributing questionnaires online. The results showed that Service Recovery and Online Customer Review have a strong relationship. As well as Service Recovery and Online Customer Review have a positive and significant effect on Customer Satisfaction.
Pengaruh Kepercayaan dan Gaya Hidup Terhadap keputusan Pembelian Menggunakan Pinjaman Online Shopee Paylater Silvy Waroka; Arif Fadila
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 12 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.534 KB) | DOI: 10.5281/zenodo.7518858

Abstract

The purpose of this study is to find out, analyse, and explain the description of each variable, the magnitude of the relationship between Trust and Life Style on the Customer Shopee Paylater, and the amount of influence partially and simultaneously Trust and Life Style on Online Loans Shopee Paylater. By using quantitative methods and using descriptive analysis and verification. The analysis tool used is path analysis (path analysis). Samples taken were 170 respondents. Data collection techniques used are literature and field data collection by distributing questionnaires online. The results showed that Trust and Life Style have a strong relationship. As well as Trut and Life Style have a positive and significant effect on Purchasing Decision on Online Loans Shopee Paylater.
Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Pada Marketplace Lazada Rafa Naufal Hanifah; Arif Fadila
Public Service and Governance Journal Vol. 4 No. 1 (2023): Januari: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v4i1.1012

Abstract

This study aims to analyze the influence of online customer reviews and online customer ratings on purchasing decisions on the Lazada marketplace. In this study using a descriptive verification approach with quantitative methods. The sample used in this study was 400 respondents. Sampling using the Nonprobability Sampling method. The test stages used were validity test, reliability test, classic assumption test, multiple linear regression analysis technique and hypothesis testing using t test, f test and coefficient of determination using SPSS 26 tools. The results of this study were obtained by Online Customer Reviews and Online Customers Ratings have a positive and significant partial effect on purchasing decisions on the Lazada marketplace with variable values of 20.8% and 91.0% respectively. While Online Customer Reviews and Online Customer Ratings simultaneously influence purchasing decisions on the Lazada marketplace, they contribute 39.2% to purchasing decisions, while the remaining 60.8% is contributed by other factors not examined that influence purchasing decisions (Y ).
Co-Authors Rafa Naufal Hanifah Sherly Rahwati Silvy Waroka