Jurnal Ilmiah Wahana Pendidikan
Vol 8 No 12 (2022): Jurnal Ilmiah Wahana Pendidikan

Pengaruh Service Recovery dan Online Customer Review Terhadap Kepuasan Pengguna Lazada

Sherly Rahwati (Unknown)
Arif Fadila (Unknown)

Article Info

Publish Date
08 Aug 2022

Abstract

The purpose of this study is to find out, analyze, and explain the description of each variabel, the magnitude of the relationship between Service Recovery and Online Customer Review, and the amount of influence partially and simultaneosly Service Recovery and Online Customer Review on Lazada Customer Satisfaction. By using quantitave methods and using descriptive analysis (path analysis). Samples taken were 135 respondents. Data collection techniques used are literature and field data collection by ditributing questionnaires online. The results showed that Service Recovery and Online Customer Review have a strong relationship. As well as Service Recovery and Online Customer Review have a positive and significant effect on Customer Satisfaction.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
170.281 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Jurnal Ilmiah Wahana Pendidikan
Website

Abbrev

JIWP

Publisher

Universitas Bumi Hijrah Tidore

Subject

Religion Education Social Sciences Other

Description

Jurnal Ilmiah Wahana Pendidikan (JIWP) Diterbitkan sebagai upaya untuk mempublikasikan hasil-hasil penelitian dan temuan di bidang pendidikan . Jurnal ini terbit 4 bulanan, yaitu bulan April, Agustus dan Desember. *Ruang Lingkup* Memuat hal kajian, analisis, dan penelitian tentang perancangan, ...