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All Journal Journal of Economic, Business, and Administration JEBA IICSDGs Journal of Governance and Global Studies
Ayu Anastasya Rachman
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Arts Humanities Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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ANALYSIS OF IMPLEMENTATION OF REGIONAL PROPERTY MANAGEMENT IN INCREASING REGIONAL ORIGINAL INCOME IN NORTH GORONTALO DISTRICT Kamus Ramdan Musmin; Anis Naki; Ayu Anastasya Rachman
International Interdisciplinary Conference on Sustainable Development Goals Vol 5 No 1 (2022): Proceeding of International Interdisciplinary Conference on Sustainable Developme
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

The research objectives are: (1) Knowing and analyzing the management of BMD in increasing PAD. (2) Knowing and analyzing the factors that determine the management of BMD in increasing PAD. This study uses a qualitative descriptive approach, which is to examine, analyze and describe the data. The number of informants in this study was 9 people. Research Results: Management of BMD: (a) Planning; The regional government RKBMD is determined by the Property Manager (b) Utilization; utilization cooperation has not been carried out; (c) Administration; in general it has been done but there are still unclear origins of BMD goods (d) Control; it has been done but there are still findings from the BPK regarding some missing items. Conclusion: (1) The regional government has carried out BMD management, although there are still shortcomings, this can be seen in the BPK recommendations. (2) The most prominent determining factors in the management of BMD are, government policies, human resources, and the budget will be overcome if the policies that regulate it are strong and can be implemented. Suggestions: (1) In order to optimize PAD revenue, it is recommended to use BMD through rental and KSO, daily or hourly rental, and KSO with BUMdes for the management of tourist attractions; (2) It is deemed necessary to conduct an inventory of BMD every year, to find out the existence of the BMD
WORLD CLASS UNIVERSITY: DEFINITION AND POLICY MODEL IN INDONESIAN HIGHER EDUCATION Ayu Anastasya Rachman
Journal of Governance and Global Studies Vol. 1 No. 1 (2024): Journal of Governance and Global Studies (JGGS)
Publisher : Journal of Governance and Global Studies

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Nowadays, building the World Class University (WCU) is one of the ways to improve the nation’s competitiveness in the global knowledge economy. Many countries try to come up with the policy reform’s strategy to accomplish the mission. This is challenging for Indonesia as it is the fourth- largest education system in the world. We conduct qualitative research through the assessment of literature. We argue that there are many ways to interpret the methodology of WCU to which depends on individual ranking promoters. With the lack of equity in the policy model, Indonesia HEIs face double burden to pursue world university ranking and satisfied the clustering system at home. In this article we try to find a consensus about WCU in Indonesian Higher Education.
ANALYSIS OF CONSUMER PERCEPTION THROUGH THE BRAND AMBASSADOR ‘FUJII-AN’ ON PURCHASE INTENTION OF PRODUCTS ON E-COMMERCE IN INDONESIA Nurlaila Hasan; Darman; Ayu Anastasya Rachman
Journal of Economic, Business, and Administration (JEBA) Vol. 7 No. 1 (2026): Journal of Economics, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/2maxh847

Abstract

This study aims to analyze the effect of Consumer Perception on the Fujii-an Brand Ambassador, the effect of the Brand Ambassador on Purchase Intention, the effect of Consumer Perception on Purchase Intention, and the mediating role of the Brand Ambassador in the relationship between Consumer Perception and Purchase Intention. The study employed a quantitative research approach to examine the relationships among these variables. The population consisted of 1,000 consumers, while the sample comprised 150 respondents selected using purposive sampling techniques. Data were collected through observation and online questionnaires distributed to consumers who met the research criteria. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4 software. The results indicate that Consumer Perception has a positive and significant effect on the Brand Ambassador (β = 0.390; t = 5.070; p = 0.000). Consumer Perception also has a positive and significant effect on Purchase Intention (β = 0.347; t = 4.363; p = 0.000). Furthermore, the Brand Ambassador positively and significantly influences Purchase Intention (β = 0.306; t = 3.629; p = 0.000). The mediation analysis reveals that the Brand Ambassador significantly mediates the relationship between Consumer Perception and Purchase Intention (β = 0.119; t = 2.905; p = 0.004). These findings demonstrate that favorable consumer perceptions contribute to stronger purchase intentions both directly and indirectly through the effectiveness of the Fujii-an Brand Ambassador. Therefore, companies should strengthen consumer perceptions and optimize brand ambassador strategies to enhance consumers' purchase intentions toward Fujii-an products.
Co-Authors Anis Naki DARMAN Kamus Ramdan Musmin Nurlaila Hasan