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Kenlies Era Rosalina Marsudi
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Humanities Economics, Econometrics & Finance Education Social Sciences

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Implementasi Karakter Pancasila melalui Tradisi Sambatan pada Masyarakat di Kabupaten Blitar Cahyani, Arik; Kenlies Era Rosalina Marsudi
Antroposen: Journal of Social Studies and Humaniora Vol. 2 No. 1 (2023): Juni 2023
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/antroposen.v2i1.5412

Abstract

Abstract: Indonesia is a country with Pancasila national character and has different traditions in each region. One is the splice or sambatan tradition that grows and develops in the community. This study aims to elaborate (1) the Paradigm of the Pancasila Character, (2) The Concept of the sambatan tradition in Society (3) The manifestation of the Pancasila character in the sambatan tradition. Researchers used a descriptive qualitative approach to collect data. Pancasila is the fundamental ideology used as the rationale for establishing and running the Indonesian state. As a Basic Ideology, Pancasila is used as a guideline for the character of life in culture, society, nation, and form. Indonesia has various traditions in different regions, one of which is in East Java. More precisely, in Blitar Regency, there is a tradition called sambatan with the definition of activities carried out in the community and solidarity among community members in working together to repair or build a house. Through various cultures in Indonesia, there is a tradition that contains values or rules for good moral behavior from the past to the present. This sambatan tradition focuses on social values that exist in society. This splice tradition is driven by a principle of reciprocity which means that those who have helped will receive help back from those who have been satisfied. Through this principle, services are exchanged in the context of helping to support. The Pancasila character embodied in Pancasila values is manifested through the “sambatan” tradition in the people of Blitar Regency
Strategi Promosi Fitur Layanan Smart Account Opening untuk Meningkatkan Jumlah Nasabah Santi Puspitasari; Kenlies Era Rosalina Marsudi
Falahiya: Journal of Islamic Banking and Finance Vol. 2 No. 2 (2023)
Publisher : Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/falahiya.v2i2.1824

Abstract

Abstract: SAO is a feature of online account opening services carried out independently through Muamalat DIN with the process of selecting savings products, filling in the completeness of account opening, and verifying personal data online. However, opening a new account through the SAO service feature has not been maximised. Due to the lack of public knowledge and understanding, the Bank needs to take action to carry out promotional strategies. Therefore, the target of promotional strategies needs to be extended to the public. The primary purpose of this study is to analyse the promotion strategy of SAO service features to increase the number of customers carried out by Bank Muamalat KCP Madiun and the factors that influence and impact the promotion. This research uses qualitative methods using a field research approach. The research location is on Jl. Kolonel Marhadi No. 28, Nambangan Lor, Manguharjo District, Madiun City, East Java. Data collection techniques used by researchers are interviews, observation, and documentation. Based on the study results, there are 4 ways of promotional strategies carried out by Bank Muamalat KCP Madiun: advertising, sales promotion, publicity, and personal selling. Bank advertising spreads brochures online and offline. Sales promotion conducts prize programs. Publicity does direct socialisation. Personal selling (personal selling) promotion of SAO service features door-to-door. Abstrak: SAO merupakan fitur layanan pembukaan rekening online yang dilakukan secara mandiri melalui Muamalat DIN dengan proses pemilihan produk tabungan, pengisian kelengkapan pembukaan rekening, verifikasi data diri secara online. Namun pembukaan rekening baru melalui fitur layanan SAO belum maksimal. Hal ini dikarenakan kurangnya pengetahuan dan pemahaman masyarakat, pihak Bank perlu mengambil tindakan untuk melalukan strategi promosi, oleh karena itu sasaran strategi promosi perlu diperluas ke masyarakat. Tujuan utama penelitian ini yaitu untuk menganalisis strategi promosi fitur layanan SAO untuk meningkatkan jumlah nasabah yang dilakukan oleh Bank Muamalat KCP Madiun serta faktor yang mempengaruhi dan dampak dari promosi tersebut. Penelitian ini menggunakan metode kualitatif dengan menggunakan pendekatan penelitian lapangan (field research). Lokasi penelitian adalah di Jl. Kolonel Marhadi No. 28, Nambangan Lor, Kec. Manguharjo, Kota Madiun, Jawa Timur. Teknik pengumpulan data yang digunakan oleh peneliti yaitu wawancara, observasi, dan dokumentasi. Berdasarkan hasil penelitian, bentuk strategi promosi yang dilakukan Bank Muamalat KCP Madiun ada 4 cara yaitu, Iklan (advertising), promosi penjualan (sales promotion), publisitas (publicity), dan penjualan personal (personal selling). Iklan (advertising) Bank menyebar brosur online dan offline. Promosi penjualan (sales promotion) melakukan program-program berhadiah. Publisitas (publicity) melakukan sosialisasi langsung. Penjualan personal (personal selling) promosi fitur layanan SAO melakukan door to door.
Co-Authors Cahyani, Arik Santi Puspitasari