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All Journal Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Accounting and Finance Management (JAFM)
Agus Rahayu
Universitas Pendidikan Indonesia, Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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The Effect of Product Innovation on Customer Loyalty (Survey of Samsung Phone Users in Indonesia) Pepen Supriatna Supriatna; Agus Rahayu; Puspo Dewi Dirgantari
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1646

Abstract

In the digital era, Samsung is a brand that dominates smartphones. This South Korean brand is the number one Android phone manufacturer recognized for its capabilities globally. Even though Samsung has the highest market share, Samsung's market share has decreased. The low customer loyalty is allegedly the main cause of the decline in Samsung's market share. This paper aims to determine product innovation's effect on customer loyalty for Samsung cellphone customers in Indonesia. The research method in this scientific work is carried out quantitatively. The sampling technique used was nonprobability, with purposive sampling as the sampling technique. Meanwhile, the number of respondents was 100 people who live in Indonesia and are Samsung cell phone customers. While the data analysis technique used is simple linear regression analysis. The results of this study reveal a positive influence of product innovation on customer loyalty for Samsung cellphone customers in Indonesia.
The Influence E-Service Quality and Complain Handling BSI Mobile on Customer Satisfaction Bella Shafiera Anandita; Agus Rahayu; Puspo Dewi Dirgantari
Journal of Accounting and Finance Management Vol. 3 No. 6 (2023): Journal of Accounting and Finance Management (January - February 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i6.171

Abstract

This study aims for know the influence of e-service quality and complaint handling of BSI Mobile banking on satisfaction office BSI customers Asia Afrika branch, Bandung. Type research conducted is study associative causal. This study conducted at Bank BSI Asia Afrika branch which is located at JL. Asia Afrika No. 107, City of Bandung. Data used in study this is the primary data collected through questionnaire. The sample used in study this are 30 customers of BSI Asia Africa. Deep data analysis techniques study this is analysis multiple linear regression with use IBM SPSS version 25 software assistance. Research results this disclose that good in a manner Partial nor simultaneous there is positive and significant influence from e-service quality and complaint handling on satisfaction customers of Bank BSI Asia Afrika branch, Bandung.
Measuring the Impact of Hedonic Motivation, Smart Shopper Perception, Location-Based Coupon Attitude on Intention of Use Location-Based Coupon Anneu Suryani; Agus Rahayu; Puspo Dewi Dirgantari
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1610

Abstract

Increasing use of GPS on mobile devices, the format of direct marketing strategy is also developing, and the location-based coupon is the example of this strategy. This study aims to analyze consumer attitudes toward location-based coupons on mobile devices and their intention of use the location-based coupon for shopping. Simple random sampling is used for the sampling method, a 1 – 5 Likert scale questionnaire is used for collecting the data. The results show that hedonic motivation, and smart-shopper perception has a positive effect towards intention of use location-based coupon through location-based coupon attitudes. Even so, the impact is not big because there are several variables excluding of this study that might influence it.
The Influence of Tourist Motivation on Tourist Visit Decision During Visit Keraton Cliffts Bandung Gamma Bhakti Pradana; Puspo Dewi Dirgantari; Agus Rahayu
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1627

Abstract

Tebing Keraton as a new and well-known tourist destination seeks to increase tourist visit decisions by increasing their tourist motivation. The main purpose of this study is to prove the influence of tourist motivation on visit decisions at Tebing Keraton. The data collection method was carried out using an online questionnaire. The sample of respondents obtained was 50 respondents with a purposive sampling technique. Data analysis using simple linear regression. This study shows that tourist motivation has a significant influence on visit decisions. it is felt that the components of the push and pull factors of tourists need to be maintained and improved in order to attract tourists to visit the Keraton Cliff.
Analisis Kebijakan Flexible Working Arrangement terhadap Produktifitas Karyawan untuk Peningkatan Kinerja Perusahaan (PT. Telekomunikasi Indonesia Internasional) Febri Egasmara; Ade Sobandi; Agus Rahayu; Lili Adi Wibowo; Alfira Sofia
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5365

Abstract

Kebijakan Flexible Working Arrangement (FWA) merupakan strategi kerja yang lebih fleksibel dimana karyawan dapat bekerja di luar kantor dan dapat  memberikan kemudahan serta fleksibilitas bagi karyawan dalam menentukan lokasi dan waktu kerja. Penelitian ini bertujuan mengevaluasi dampak penerapan FWA terhadap produktivitas karyawan dan efektivitas operasional di PT Telekomunikasi Indonesia Internasional (TELIN). Hasil penelitian menunjukkan bahwa FWA dapat mengurangi waktu perjalanan, meningkatkan fokus karyawan dalam menyelesaikan tugas, dan memberikan fleksibilitas alokasi waktu kerja. Selain itu, penghematan biaya operasional seperti transportasi dan makan siang turut mendorong efisiensi kerja. Dukungan teknologi mempermudah komunikasi dan koordinasi tim sehingga kinerja lebih optimal. Dengan demikian, kebijakan FWA memberikan dampak positif terhadap produktivitas karyawan, menciptakan lingkungan kerja yang lebih fleksibel dan berkelanjutan, serta mendorong peningkatan performansi perusahaan secara keseluruhan.
Analysis Of Marketing Strategies To Improve The Competitiveness Of MSMEs (Study On Convection Maketees) Reza Fahlevy; Agus Rahayu; Puspo Dewi Dirgantari
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3831

Abstract

Marketing strategy is very important to the operation of a company in which the existence of a marketing strategy, the business run by the company has long-term actions which have a way to achieve the company's goals so that it is more directed, planned and prepared more carefully so that the intended target can be achieved, and can also anticipate all occurs in the target market. This study aims to determine the overview of marketing strategies to improve competitiveness, and to determine how effective the implementation of marketing strategies that have been done. The study was conducted in convection Maketees. Data collection techniques with interviews, observations, and documentation, descriptive type of research. The results of the analysis of the effectiveness of marketing strategies showed an increase in revenue from year to year and serve as a reference for the effectiveness of marketing strategies in competition between convection.
Customer Experience Model in the B2B Digital Ecosystem to Enhance Customer Satisfaction Fitri Lestari; Agus Rahayu; Heny Hendrayati; Rais Iqbal Rabiul Awal
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 3 (2025): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i3.3860

Abstract

Purpose - This article aims to open the black box of the relationship between customer experience and customer satisfaction. The authors also take a detailed approach to the concept of customer experience analysis with dimensions: basic service experience (BSE), focus on results (FR),Design/methodology/approach- A total sample of 158 participants of the MSME’s Level Up of the West Java Provincial Office of Cooperatives and Small Businesses, Garut District was collected through google forms from October 1 to November 30, 2024. Data were analyzed using partial least squares structural equation modeling. (PLS-SEM).Findings- The results suggest that the customer experience dimension is the foundation of commercial success (i.e. customer satisfaction) for GoBiz in a business-to-business (B2B) environment. Therefore, the most innovative GoBiz must not only pay attention to providing services in accordance with customer agreements but also go beyond that; thus, these companies must understand customer needs to be able to offer a unique experience. Therefore, these companies must design experiences that go beyond purely technical delivery services.Originality/value - While previous work has linked customer experience to customer satisfaction, there is still little work that does so specifically in a trending industry such as GoBiz and even less in a B2B environment. In addition, this work analyzes a more detailed customer experience.
The Mediating Effects of Government Innovation Capabilities and ICT Development: E-Government Implementation and Organizational Value Creation in Indonesia Lili Khamiliyah; Agus Rahayu; Maya Sari; Puspo Dewi Dirgantari
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4121

Abstract

Various studies provide evidence that E-Government Implementation contributes to Organizational Value Creation, but more research is still needed to analyze the mediation effect of Government Innovation Capabilities and ICT Development in the influence of E-Government on Organizational Value Creation in Indonesia. Using primary research data sourced from primary data, questionnaires were distributed to respondents with a total sample of 268, answering the formulation of hypotheses and research models using a parallel mediation effect approach, namely using SEM-PLS and SPSS V.3.4, The results of the study indicate that there is a direct effect of E-Government on Organizational Value Creation, as well as an indirect effect of E-Government on Organizational Value Creation through Government Innovation Capabilities and ICT Development; the influence is more apparent if, through ICT Development, this is possible because of the uneven development and implementation of ICT due to the level of accessibility, use, and skills. In addition, efforts that can be made to improve organizational innovation capabilities must involve essential elements, namely, Top Management, Adequate resources and Absorptive capacity, Organizational slack, Cross-functional collaboration, and Organizational challenges. Researchers suggest that local governments in Indonesia strengthen institutions, technology-based services, and governments that could innovate in providing services to the community to increase good, reliable, effective, efficient, and adaptive organizational governance to changes and community needs.
Co-Authors Ade Sobandi Alfira Sofia Anneu Suryani Bella Shafiera Anandita Febri Egasmara Fitri Lestari Gamma Bhakti Pradana Heny Hendrayati Lili Adi Wibowo Lili Khamiliyah Maya Sari Pepen Supriatna Supriatna Puspo Dewi Dirgantari Rais Iqbal Rabiul Awal Reza Fahlevy