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All Journal Jurnal Ekonomi dan Manajemen Indonesia
Siska Siska
Universitas Kutai Kartanegara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Nilai Tambah Pengolahan Gula Semut Pada Umkm Guleku di Desa Tuana Tuha Siska Siska; Candra Catur Nugroho; Pinto Rukmi Handayani; Syahruddin syahruddin
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 2 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i2.1137

Abstract

Palm trees have a high economy because almost all of them can provide financial benefits. One of them is in Kenohan District, namely in Tuana Tuha Village, developing one of its economic potentials, namely by producing raw materials derived from palm sap. Tuana Tuha, Kenohan District. Then to find out what are the obstacles faced by the business. This research was carried out in May 2022 in MSMEs processing ant sugar. This study uses primary and secondary data obtained from business owners through direct interviews using questionnaires, and secondary data obtained through literature that has a relationship with this research. The method used in this study is the analysis of the added value of the Hayami method (1987) with the help of the Microsoft Office Excel 2013 computer program. The results of this study indicate that the added value of processing palm sugar products in May 2022 is Rp. 23,003,-kg with an added value ratio of 0.38 percent, and the profit earned on the Guleku SMEs from processing 1 Kilogram of palm sugar raw materials into palm sugar is Rp. 22.003,-kg with a profit rate of 0.37 percent. The obstacle faced in this ant sugar business is the weather factor.
Pengaruh Customer Intimacy, Customer Experience, Customer Satisfaction, dan Customer Bonding Terhadap Loyalitas Pelanggan Siska Siska; Dian Nur Rahmawati; Ilham Ilham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1393

Abstract

This study aims to determine the effect of customer intimacy, customer experience, customer satisfaction, and customer engagement on customer loyalty at the Haji Cilik shop in Tenggarong. The sample used was 105 respondents and used the sampling technique Random Sampling. This type of research is research with a quantitative approach. The research results show that the four variables, namely customer intimacy (X1), customer experience (X2), customer satisfaction (X3), and customer bonding (X4) simultaneously influence customer loyalty. Based on the partial test, the customer experience and customer bonding variables have a positive effect on customer loyalty because the calculation results show that t count > t table. Meanwhile, the variable customer intimacy and customer satisfaction partially do not have a significant effect on customer loyalty at the H. Cilik Shop in Tenggarong so that the second and fourth hypotheses are rejected. Furthermore, the research results also show that customer bonding is the variable that has the most dominant influence on customer loyalty. Customer bonding is one of the strategies that H. Cilik has to maintain long-term relationships with customers, namely a strategy that not only tries to satisfy its customers but also keeps them from turning to other companies by carrying out certain activities to bind their customers.
Co-Authors Candra Catur Nugroho Dian Nur Rahmawati Ilham Ilham Pinto Rukmi Handayani Syahruddin Syahruddin S