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Ilham Ilham
Universitas Kutai Kartanegara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Perbandingan Persepsi Konsumen Mengenai Store Atmosphere Pada Ritel Modern Dan Ritel Konvensional (Studi Kasus Pada Indomaret Dan Toko Dedy Di Tenggarong) Silvia Nurma Novianti; Awang Yacoub Luthman; Ilham Ilham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 18 No 2 (2018)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.56 KB) | DOI: 10.53640/jemi.v18i2.530

Abstract

Abstract:Our highly perceived form of word is the distance that reads these small traders fret. If retail business grows year by year in the absence of prevailing regulations then it is with conventional market which will also reduce revenue from the conventional market itself, because the adjacent distance is certainly cheaper than traditional market. The purpose of this research is to know and analyze comparison of consumer perception about store atmosphere in modern retail (Indomaret) and conventional retail (Toko Dedy). The data used is primary data. This research method using purposive sampling, with the terms and conditions applicable. Samples studied were 91 respondents. Number of variables studied is 1 ie store atmosphere with 4 indicators. In this research using Paired Sample T-Test analysis by comparing the average value in modern retail (Indomaret) and conventional retail (Toko Dedy). From the results of the study stated that the first hypothesis statement in this study which states "that there are significant differences in consumer perceptions of store atmosphere in modern retail and conventional retail" received. This is reinforced by the result of Paired Sample T-Test obtained by tcount equal to 37,919 which is bigger than ttable that is 1,9867 with probability (Sig.) 0.000 which is also smaller than 0,05. Then a statement from the second hypothesis stating that "the difference in consumer perception of store atmosphere in modern retail is more dominant than conventional retail" is accepted. It is proved by comparison result of mean value of Paired Sample Statistics obtained by mean value in modern retail (indomaret) equal to 58,5275 while mean value in conventional retail (Toko Dedy) is smaller that is equal to 29,7692. Keywords: Store Atmosphere, Modern Retail, Conventional Retail.
Analisis Faktor-Faktor Store Atmosphere Terhadap Impulse Buying Pada The Warong Distorsi Di Tenggarong Juwita Andriani; Awang Yacoub Luthman; Ilham Ilham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 19 No 2 (2019)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (760.567 KB) | DOI: 10.53640/jemi.v19i2.692

Abstract

Abstract:The purpose of this study was to determine and analyze the influence of store atmosphere factors on impulse buying. The data used is primary data. This research method uses sampling aksidental. Samples were examined as many as 122 respondents. The number of independent variables studied were 4 namely exterior (exterior), general interior (inside), store layout (store layout), interior display (in store display), and with 1 dependent variable namely impulse buying (unexpected purchase) . In this study using an analytical tool, Factor Analysis. From the results of this study states that the first hypothesis in this study which states that "Store Atmosphere Factors consisting of exterior, general interior, store layout and interior display simultaneously have a significant effect on impulse buying" is accepted. This is confirmed by the results seen in the KMO and Bartlett's test tables obtained KMO and Bartlett's test numbers are 0.736 with a significant 0,000. Because the number is above 0.5 and far significant below 0.005 (0,000 <0,005), then the variables and samples that exist can actually be analyzed further. Paying attention to these results provides the basis that what underlies impulse buying at cafe The Warong Distorsi in Tenggarong through visitors' views through 4 factors: exterior, general interior, store layout, interior display has a simultaneous significant influence on impulse buying at Cafe The Warong Distorsi. Then the statement from the second hypothesis which stated that "the most influential general interior of impulse buying at The Warong Distorsi Tenggarong" was accepted. It is proven by the results of component matrix analysis that it can be known through 1 forming component and arranged in rank order, and it can be explained that the exterior factor has a correlation value of 0.789, the general interior gets a value of 0.845, the store layout is 0.826 and the interior display has a value of 0.695. From these results it can be seen that the general interior with the highest value is the most influential variable on impulse buying at The Warong Distorsi.Keywords : Store Atmosphere, Exterior, General Interior, Store Layout, Interior Display, Impulse Buying
Analisis Efektivitas Jalur Antrian Pada Sistem Transaksi PT. Pos Indonesia Di Tenggarong Intan Juwita; Iskandar Iskandar; Ilham Ilham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 22 No 1 (2022)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v22i1.1056

Abstract

The purpose of this study was to determine the effectiveness of the application of the queuing system at the payment counter at PT. Pos Indonesia Tenggarong Branch. In this study, the analysis of the multiple line queuing system (M/M/S) was used. The problem that exists in this study is the fact that the queue conditions at the payment counter at PT. Pos Indonesia Tenggarong Branch at 08.30-10.30 is quite busy and at 11.30-12.30 it is not busy, so the application of a queuing system is very necessary to obtain an efficient number of teller services. The results of the analysis with two service servers, the time spent by a consumer in the system (Ws) the fastest is 1.39 minutes and the longest is 4.62 minutes. Meanwhile, by using three service servers, the time spent by a consumer in the fastest (Ws) system is 1.07 minutes and the longest is 3.51 minutes compared to the standard time of the post office company for 4 minutes of service. Operations become larger, with the addition of one service teller to three service tellers at the Post Office, it is declared ineffective because the Post Office must add service fees, while the number of people queuing in the system is still in the range of 1 or people queuing in the system and the time difference service is only 30 seconds to 1 minute apart.
Pengaruh Customer Intimacy, Customer Experience, Customer Satisfaction, dan Customer Bonding Terhadap Loyalitas Pelanggan Siska Siska; Dian Nur Rahmawati; Ilham Ilham
JEMI is managed and published by the Management Study Program, Faculty of Economics and Business, Kutai Kartanegara University. Institutional legality is reflected in the ISSN number: 1411-9560 published by LIPI in 2003 as a manifestation of the comm Vol 23 No 1 (2023)
Publisher : FAKULTAS EKONOMI DAN BISNIS UNIKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53640/jemi.v23i1.1393

Abstract

This study aims to determine the effect of customer intimacy, customer experience, customer satisfaction, and customer engagement on customer loyalty at the Haji Cilik shop in Tenggarong. The sample used was 105 respondents and used the sampling technique Random Sampling. This type of research is research with a quantitative approach. The research results show that the four variables, namely customer intimacy (X1), customer experience (X2), customer satisfaction (X3), and customer bonding (X4) simultaneously influence customer loyalty. Based on the partial test, the customer experience and customer bonding variables have a positive effect on customer loyalty because the calculation results show that t count > t table. Meanwhile, the variable customer intimacy and customer satisfaction partially do not have a significant effect on customer loyalty at the H. Cilik Shop in Tenggarong so that the second and fourth hypotheses are rejected. Furthermore, the research results also show that customer bonding is the variable that has the most dominant influence on customer loyalty. Customer bonding is one of the strategies that H. Cilik has to maintain long-term relationships with customers, namely a strategy that not only tries to satisfy its customers but also keeps them from turning to other companies by carrying out certain activities to bind their customers.
Co-Authors Awang Yacoub Luthman Dian Nur Rahmawati Intan Juwita Iskandar Iskandar Juwita Andriani Silvia Nurma Novianti Siska Siska