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Peluang Usaha Mikro Kecil dan Menengah (UMKM) Dalam Pemasaran Ekonomi digital Di Sumatera Utara Aulia Zahra; Ira Hairun Nisa Munthe; Miranda Miranda; Yudi Fakhrul Rozi; Nurbaiti Nurbaiti
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study aims to discuss the growth of UMKM and digital marketing opportunities and business challenges. Qualitative research is used in this research. Qualitative research is research that is descriptive in nature and tends to do analysis. The research findings show that digital technology growth, digital marketing opportunities, and micro, small, and medium enterprises (UMKM) are growing at an alarming rate. Apart from being a challenge for the business world, this also provides enormous opportunities and potential for economic growth and the business world, and actors in the business sector must be able to adapt to changing trends. information Technology. Utilizing digital developments in society and information technology, business actors must be able to create opportunities. Several policies from both the government and UMKM actors can encourage UMKM. The development of technology makes people tend to want the fastest service. This encourages UMKM to think more creatively in order to be able to meet the needs of society.
Strategi Dan Kebijakan Ekspor Impor Atau Perdagangan Internasional Terhadap Pertumbuhan Ekonomi Suhairi; Asri Lestari; Aulia Zahra; Siti Zahra Khostamarul Aspia Lubis; Yudi Fakhrul Rozi
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13342

Abstract

A country's success can be measured through its economic growth, which includes various aspects such as the volume of export and import activities, which have various impacts on the trade balance. The era of globalization and free trade provides opportunities for exporters to enter world markets, but companies must be ready to face competition. International trade theory has succeeded in explaining several business behaviors that are closely related to international trade activities. When the economy grows, national income increases and society becomes economically prosperous. Over the last decade, many studies have found that exports can trigger economic growth by generating foreign exchange that can be dedicated to supporting domestic sector development. This issue arises when economic relations between one country and another country (both bilaterally and multilaterally) can hinder the orderliness of international trade. and raises several problems that allow smooth trading. Therefore, to solve various problems, you need to find solutions quickly. Solutions are implemented to improve people's quality of life. Keberhasilan suatu negara bisa diukur melalui pertumbuhan ekonominya, yang mencakup berbagai aspek seperti volume kegiatan ekspor dan impor, yang memiliki dampak beragam pada neraca perdagangan. Era globalisasi dan perdagangan bebas memberikan peluang bagi eksportir masuk ke pasar dunia, namun perusahaan harus siap menghadapi persaingan. Teori perdagangan internasional telah berhasil menjelaskan beberapa perilaku bisnis yang erat kaitannya dengan aktivitas perdagangan internasional. Ketika perekonomian tumbuh, pendapatan nasional meningkat dan masyarakat menjadi sejahtera secara ekonomi. Selama satu dekade terakhir, banyak penelitian yang menemukan bahwa eksportasi dapat memicu pertumbuhan ekonomi dengan menghasilkan devisa yang dapat didedikasikan untuk mendukung pembangunan sektor domestik. Isu ini timbul saat relasi ekonomi antara suatu negara dengan negara lain (baik secara bilateral maupun multilateral) dapat menghambat keteraturan perdagangan internasional. dan menimbulkan beberapa permasalahan yang memungkinkan kelancaran perdagangan. Oleh karena itu, untuk menyelesaikan berbagai masalah, Anda perlu mencari solusi dengan cepat. Solusi diterapkan untuk meningkatkan kualitas hidup masyarakat.