Tri Inda Fadhila Rahma
Universitas Islam Negeri Sumatera Utara, Indonesia

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Pengaruh Gengsi, Diskon, dan Literasi Keuangan Terhadap Perilaku Konsumerisme Generasi Z di Kalangan Mahasiswa Manajemen Khairani Marpaung; Tri Inda Fadhila Rahma
Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i1.182

Abstract

The research objectives were to determine the effect of prestige on consumerism behavior of generation Z in management students, to determine the effect of discounts on consumer behavior of generation Z on management students, to determine the effect of financial literacy on consumer behavior of generation Z among management student. This type of research is quantitative with a descriptive approach. The research sample used the probability sampling method with the results of 278 student respondents. The data analysis technique used path coefficients and smartPLS bootstrapping 3. Based on the results of the analysis, it is known that prestige, discounts, and financial literacy influence the consumer behavior of generation Z in among management students. Therefore, prestige, discounts, and financial literacy can increase generation Z consumer behavior among management students. Seeing the results of this study illustrating students who deepening economic-related science can also be affected and falling in the cycle of cultural cyrocermism and indicate that this consumerism behavior is still attached to generation Z. The future researchers hopes as a student or I can handle the tendency to behave consuming excessively.
The Effect of Total Labor and Availability of Philanthropic Capital on Educated Unemployment in Medan City Putri Ayu Syabrina Siregar; Tri Inda Fadhila Rahma; Aqwa Naser Daulay
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 1 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i3.3241

Abstract

The purpose of this study is to determine the effect of the number of workers and the availability of modes of philanthropy on educated unemployment in Medan City.  Due to the close relationship between economic growth and the high percentage of educated unemployment, there are few job prospects and factors that conflict with employment and education. Medan City has a large population, which leads to a high unemployment rate. High school and post-secondary school graduates are the main targets of the educated unemployment rate. This research uses panel data regression analysis using smart PLS application, which is a quantitative research method that takes secondary data from questionnaires to determine how much influence the independent variables have on the dependent variables. Based on the research findings, The number of workers has a large influence on educated unemployment in Medan city. This shows that the number of workers has control over the existing level of educated unemployment. Educated unemployment is strongly influenced by the availability of charity funds. It can be interpreted that the number of educated unemployment is influenced by the availability of charity wealth. The number of educated unemployment in Medan city will decrease in proportion to the amount of charity capital that can be provided by the Medan city region. Educated unemployment is strongly influenced by the number of workers and the availability of charity funds. The level of educated unemployment can be seen to be influenced by the number of workers and the availability of charity resources.
Economic Performance of MSMEs in Medan City: An Evaluation of the E-Catalog Government Policy's Effectiveness Muhammad Rifqi Akbar; Tri Inda Fadhila Rahma; Nurul Jannah
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 2 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v4i3.3783

Abstract

The Mayor of Medan has launched a policy that fulfills the consumption sector for all activities within the Medan City Government to promote Micro, Small and Medium Enterprises (MSMEs). There are many efforts made by the Medan city government to raise MSMEs in this region. Starting from carrying out many regional events, UMKM bazaars, to the needs in the office area itself using vendors from MSMEs. The research uses a qualitative descriptive method. In this methodology, researchers emphasize the socially constructed nature of reality, the close relationship between the researcher and the subject under study. The data used in this study uses primary data obtained from direct interviews with the Medan City Government and MSME players related to the E-Catalog program to see how effective this system is in developing existing MSMEs. It is concluded that this e-catalog program has not fulfilled all aspects of the effectiveness of the theory. Where there are 5 theories of the effectiveness of the success of government programs that can be assessed from the success of the program, the success of the target, satisfaction with the program, the level of input and output, and the achievement of overall goals. However, the Medan City Government's program in advancing MSMEs should be appreciated, where this program has a huge impact on increasing MSME turnover and helping several MSMEs survive the Covid-19 pandemic.  
Pengaruh Gengsi, Diskon, dan Literasi Keuangan Terhadap Perilaku Konsumerisme Generasi Z di Kalangan Mahasiswa Manajemen Khairani Marpaung; Tri Inda Fadhila Rahma
Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i1.182

Abstract

The research objectives were to determine the effect of prestige on consumerism behavior of generation Z in management students, to determine the effect of discounts on consumer behavior of generation Z on management students, to determine the effect of financial literacy on consumer behavior of generation Z among management student. This type of research is quantitative with a descriptive approach. The research sample used the probability sampling method with the results of 278 student respondents. The data analysis technique used path coefficients and smartPLS bootstrapping 3. Based on the results of the analysis, it is known that prestige, discounts, and financial literacy influence the consumer behavior of generation Z in among management students. Therefore, prestige, discounts, and financial literacy can increase generation Z consumer behavior among management students. Seeing the results of this study illustrating students who deepening economic-related science can also be affected and falling in the cycle of cultural cyrocermism and indicate that this consumerism behavior is still attached to generation Z. The future researchers hopes as a student or I can handle the tendency to behave consuming excessively.