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PENGARUH PELAKSANAAN PROMOSI TERHADAP MINAT KONSUMEN PRODUK OTOMOTIF (KASUS DEALER PT. AGUNG AUTOMALL CABANG UJUNG BATU KABUPATEN ROKAN HULU) Sari, Anggraini Novita; ", Suryalena
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study was conducted to investigate the implementation of the promotion in PT. Agung Automall, to determine consumer interest in PT. Agung Automall and to determine the effect the implementation of the campaign against the consumer interest in PT. Agung Automall. The formulation of the problem as follows: How does the implementation of the promotion of the interest of consumer automotive products PT. Agung Automall Branch tip Kab.Rokan stone Hulu.This research is a descriptive study using a qualitative approach as a tool of analysis. This research was conducted at PT. Agung Automall Branch tip Kab.Rokan stone Hulu is located at Jl. Sudirman Kec.ujung Kab stone. Rokan Hulu. Determination of making the number of respondents (samples) conducted through accidental sampling technique using Slovin formula specified number of samples in this study as many as 52 customers. Data collection techniques of observation, interviews and documentation.Results of this study concluded that the respondents From the results of the promotion of the Dealer PT. Agung Automall Branch. Ujungbatu Kab.Rokan satisfactory whereas Hulu in the category of feedback on the results of consumer interest in Dealer PT. Agung Automall Branch. Ujungbatu Kab.Rokan Hulu in the category of very satisfactory. Through t-test there are variables affect the variable X promotion of consumer interest Dealer PT. Agung Automall Branch. Ujungbatu Kab. Rokan Hulu.Keywords: Promotion, Consumer Interests
Program Pendampingan Kegiatan Ramadhan sebagai Madrasah Spiritual dalam Membentuk Karakter Islam Siswa di Madrasah Ibtidaiyah Nurul Ikhlas Tambak Sawah Waru Sidoarjo Sari, Anggraini Novita
EMPOWERMENT: Journal of Community Practice Vol. 3 No. 1 (2026): EMPOWERMENT: Journal of Community Practice (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/empow.v3i1.193

Abstract

The article aims to analyze the implementation of the Ramadan activity mentoring program as a spiritual madrasa in shaping the Islamic character of students at Madrasah Ibtidaiyah Nurul Ikhlas Tambak Sawah Waru Sidoarjo. This study uses a descriptive approach with the Asset-Based Community Development (ABCD) method through the stages of discovery, dream, design, define, and do. Data collection techniques were carried out through observation. The results of the activities show that structured Ramadan activities have a positive impact on students, as seen from high attendance as well as improvements in discipline and responsibility, particularly in performing religious activities such as tadarus, congregational prayers, and memorization. This activity is also able to increase religious awareness as well as foster a sense of togetherness and social care within the madrasah environment. However, this study has limitations due to the very small number of subjects, so the results cannot yet be generalized widely, as well as the implementation time that only took place during the month of Ramadan, which has not been able to depict long-term changes in student behavior. Therefore, it is recommended that future activities involve a larger number of respondents and a longer observation period so that the results obtained are more comprehensive