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ANALISIS EFEKTIFITAS PROMOSI MELALUI INSTAGRAM DALAM MENINGKATKAN MINAT MASYARAKAT MENONTON ANTV Daniel Simanjuntak; Mohammad Santosa Mulyo Diningrat; Rizki Muhammad Ardian Setiadi
Offscreen Vol 2, No 01: Offscreen: Journal Of Film and Television (July-December 2022)
Publisher : Institut Seni Indonesia Padangpanjang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26887/os.v1i3.3145

Tujuan penelitian ini adalah untuk mengetahui bagaimana efektifitas komunikasi promosi yang dilakukan oleh ANTV , berkaitan dengan berbagai pedoman dan budaya organisasi dalam perusahaan , instagram menjadi salah satu media sosial yang paling banyak digunakan masyarakat saat ini, dan dimanfaatkan ANTV sebagai media promosi untuk tayangan – tayangannya saat ini. Bagaimana efektifitas dari promosi yang dilakukan oleh tim sosial media untuk menarik minat masyarakat untuk menonton tayangan di ANTV melalui instagram. Promosi melalui instagram diharapkan semakin banyak masyarakat yang menonton tayangan di ANTV, dan memberikan hasil positif yaitu rating program yang baik dan bisa bersaing dengan program televisi lainnya serta tayangan tayangan digital di platform seperti Youtube. Dengan adanya rating program yang tinggi, akan menjadi bahan pertimbangan bagi pemasang iklan. Metode kualitatif digunakan untuk memberikan penjelasan yang maksimal tentang strategi yang dilakukan tim sosial media untuk mempromosikan dan memancing penonton menyaksikan tayangan tersebut. Terbukti bahwasanya instagram menjadi alat yang tepat sebagai media promosi .

INDONESIAN MARKETING STUDENTS’ FEAR OF PUBLIC SPEAKING USING ENGLISH LANGUAGE Rizki Muhammad Ardian Setiadi; Simanjuntak, Daniel
English Teaching Journal and Research: Journal of English Education, Literature, And Linguistics Vol. 5 No. 1 (2025): ETJaR Juni 2025
Publisher : Center for the Research and the Community Service, Islamic Institut of Hasanuddin Pare - Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55148/etjar.v5i1.1663

Students are expected to be proficient in conducting public speaking using English language. However, many students struggle to speak in front of many people because of the fear that they experience. The present study aimed to examine the fears students experience when speaking in public. This study employed descriptive qualitative study. Qualitative survey was distributed to the students to collect the data. The survey consisted of four questions regarding fear of public speaking. As many as 50 marketing students who had taken public speaking course were asked to fill in the survey. The data collected was examine through qualitative thematic analysis. The results showed four themes extracted from the survey, including nervousness, fears, practice and facilitating practice.

Penerapan Strategi Experiential Marketing Brand Nescafé dalam Promosi Nescafé Ice Roast Simanjuntak, Daniel; Anita Fauzah; Rizki Muhammad Ardian Setiadi; Maysitha Fitri Az Zahra
Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi Vol. 8 No. 2 (2025): Vol.8 No.2 Mei-Oktober (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi LPI Makasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jinema.v8i2.220

This study aims to analyze the experiential marketing strategy implemented by the Nescafé brand in promoting its Nescafé Ice Roast product. The research employs a qualitative method with a descriptive approach, based on Schmitt’s (1999) Experiential Marketing framework, which consists of five core dimensions: sense, feel, think, act, and relate. Data were collected through literature review, observation of promotional content, and analysis of Nescafé’s marketing activities for the Ice Roast campaign. The findings reveal that Nescafé applies the sense dimension through attractive packaging and visual advertising; the feel dimension by creating refreshing and enjoyable emotional experiences; the think dimension with creative messages that align with the lifestyle of young consumers; the act dimension by encouraging consumer interaction through digital activations and events; and the relate dimension by fostering a sense of togetherness and identity within the urban youth community.

INDONESIAN MARKETING STUDENTS’ FEAR OF PUBLIC SPEAKING USING ENGLISH LANGUAGE Rizki Muhammad Ardian Setiadi; Simanjuntak, Daniel
English Teaching Journal and Research: Journal of English Education, Literature, And Linguistics Vol. 5 No. 1 (2025): ETJaR Juni 2025
Publisher : Center for the Research and the Community Service, Islamic Institut of Hasanuddin Pare - Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55148/etjar.v5i1.1663

Students are expected to be proficient in conducting public speaking using English language. However, many students struggle to speak in front of many people because of the fear that they experience. The present study aimed to examine the fears students experience when speaking in public. This study employed descriptive qualitative study. Qualitative survey was distributed to the students to collect the data. The survey consisted of four questions regarding fear of public speaking. As many as 50 marketing students who had taken public speaking course were asked to fill in the survey. The data collected was examine through qualitative thematic analysis. The results showed four themes extracted from the survey, including nervousness, fears, practice and facilitating practice.

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