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All Journal Idealog: Ide dan Dialog Desain Indonesia Jurnal Nawala Visual Jurnal Patra Narada : Jurnal Desain dan Seni e-Jurnal Apresiasi Ekonomi Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi
Maysitha Fitri Az Zahra
Politeknik APP Jakarta
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS POLA SIRKULASI PENGUNJUNG PADA CELEBRITY FITNESS TRANSTUDIO MALL BANDUNG Maysitha Fitri Az Zahra; Santi Salayanti
Ide dan Dialog Desain Indonesia (Idealog) Vol 1 No 3 (2016): Jurnal Idealog vol 1 nomor 3
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/idealog.v1i3.1228

Abstract

Celebrity Fitness Transtudio Bandung is a fitness facility contained in Transtudio mall Bandung, located at 3rd floor building. Celebrity Fitness is one of the most popular fitness and much demand in either Indonesia or in the world, because at Celebrity Fitness is available a wide range of programming options classes with professional instructors, as well as a wide variety of selection tools that can be used in accordance with the needs of current visitors is in fitness place. Nowdays, many people in the world, especially urban communities choose an alternative fitness exercise for theirs activity because of their high activity. The higher a person's activity, the less time you have for doing the exercise, so many people are choosing fitness as an alternative to sports. Users fitness today is not only men, many women also were menikuti fitness program in order to maintain health and body ideals. One factor that must be considered in a gym is convenience, visitor comfortness circulation including the appropriate standard. Because one of the things that became Pull at Celebrity Fitness is the user's convenience, the slightest thing related to comfort will be considered in detail. But there are things of interest to writers when using the facilities at Celebrity Fitness Transtudio Bandung, namely the circulation patterns. Linear circulation pattern that is initially quite a good start from the receptionist up to the main workout room, but when on the main exercise room or exercise room TRX towards the path narrowed and sometimes occurs when a buildup of visitors crowded hours. Refinements circulation path is the impact of different forms of space. Shape space indirectly affect the organization of space which affects the circulation space. Celebrity Fitness Transtudio Bandung. Overall comfort and circulation of existing facilities is good enough for standard public space.
STUDI PREFERENSI TEKSTUR PADA PERMUKAAN LANTAI DALAM MENUNJANG PERILAKU BERMAIN ANAK DI SEKOLAH MONTESSORI Maysitha Fitri Az Zahra; Prabu Wardono; Yuni Maharani
Ide dan Dialog Desain Indonesia (Idealog) Vol 4 No 2 (2019): Jurnal Idealog Vol 4 No 2
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/idealog.v4i2.3597

Abstract

Anak usia 5 hingga 6 tahun telah memiliki kemampuan untuk mengenal lingkungannya dan dapat memutuskan area bermain yang diinginkan berdasarkan pengalaman tekstur yang telah dirasakan. Penelitian sebelumnya mengungkapkan bahwa tekstur dapat memengaruhi preferensi anak dalam memilih area bermain, namun tidak cukup menjelaskan kualitas jenis tekstur yang dapat menunjang perilaku bermain anak. Penelitian ini bertujuan untuk mencari tahu efek penerapan tekstur bahan pada lingkungan bermain terhadap tempat bermain anak di kelas Montessori. Penelitian ini dilakukan dengan metode eksperimen di tempat sebenarnya, dengan melibatkan 20 anak sekolah sebagai responden (rerata umur: 5 tahun). Pengukuran preferensi anak di tempat bermain dilakukan melalui pengamatan terhadap indikatornya, yaitu frekuensi dan durasi bermain di empat tempat yang diberi perlakuan berbeda satu sama lain. Perolehan data dianalisis menggunakan ANOVA Friedman dan Post Hoc Test yang menunjukkan hasil bahwa frekuensi anak dalam mengunjungi empat tempat bermain tidak berbeda signifikan, namun dalam durasi bermain antarempat tempat bermain tesebut terdapat perbedaan yang signifikan. Anak cenderung memilih kondisi dengan tekstur halus-empuk dan halus-keras dibandingkan dengan dua tempat bermain lainnya dengan kondisi kasar, baik keras maupun empuk. Perilaku anak ketika bermain dalam merespon tempat bermain juga dibahas untuk melihat relasinya dengan karakter lingkungan yang disukai. Kata Kunci: Persepsi Taktil, Anak Usia Dini, Preferensi, Tempat Bermain, Sekolah Montessori
ANALISA STANDARISASI MUSEUM BATIK DENGAN PENDEKATAN KEARIFAN LOKAL BUDAYA ARSITEKTUR SURAKARTA Maysitha Fitri Az Zahra; Ully Irma Maulina Hanafiah; Febri Toni Setiawan
Jurnal PATRA Vol 3 No 2 (2021): Jurnal Patra Oktober 2021
Publisher : LPPM Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/patra.v3i2.248

Abstract

Batik, which is rich in symbols and philosophies for the Indonesian people, has now been recognized by UNESCO as a Representative List of the Intangible Cultural Heritage of Humanity. The beginning of the emergence of batik in Indonesia is in the city of Solo, and comes from the Pajang kingdom 400 years ago. With the passage of time, batik continues to grow and produces various variations and innovations, from raw materials to the drawn motifs. However, it is very unfortunate that not all of the previous heritage batik can be maintained. Recently, there has been a batik museum created by individuals or institutions, but in the design, some interior elements are less than optimal in their arrangement. So they don't affect the batik stored or on display. In this research, focus of the discussion is on standardization which discusses spatial planning, facilities, collections, lighting, ventilation, acoustics and museum security, which are combined with local wisdom of Surakarta architecture, so that the data becomes a batik museum with character and can preserve the stored batik. This research uses a case study of the Surakarta batik museum, and the final results of this study can be used as a guide for designing a museum with fabric materials in it.
PERAN PROFESI DESAIN KOMUNIKASI VISUAL PADA DUNIA INDUSTRI KREATIF DI ERA PASCA PANDEMIC Maysitha Fitri Az Zahra
Jurnal Nawala Visual Vol 4 No 2 (2022): Jurnal Nawala Visual Oktober 2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Desain dan Bisnis Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35886/nawalavisual.v4i2.364

Abstract

Perkembangan pendidikan desain di Indonesia beberapa tahun terakhir meningkat pesat, khususnya pada jurusan Desain komunikasi Visual (DKV). Hal tersebut didukung dengan bertambahnya banyak cabang ilmu baru dibawah DKV dan terbukanya lapangan kerja baru dibidang DKV. Pertumbuhan tersebut tak lepas memberi dampak kepada perkembangan industri kreatif yang memberikan banyak peluang bagi para penggiat DKV. Covid-19 merubah banyak hal terkait pekerjaan dan cara kerja seseorang. Pekerjaan yang tidak harus tatap muka dan pekerjaan yang membantu perkembangan industri kreatif di Indonesia terbuka sangat besar bagi para Desainer Komunikasi Visual. DKV kini tidak hanya sekedar ilmu pengetahuan yang hanya dapat dikenyam di Pendidikan tinggi, melainkan juga dapat diikuti melalui pelatihan tersertifikasi.
THE RELATIONS OF THE 4PS MARKETING MIX TO THE DECISION TO PURCHASE SKINCARE PRODUCTS AT THE TIKTOK SHOP Anggraeni, Dinar Safa; Az Zahra, Maysitha Fitri; Al Khaliq, Barkah
Jurnal Apresiasi Ekonomi Vol 12, No 3 (2024)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v12i3.784

Abstract

As one of the national priority industrial sectors, the cosmetics industry continues to experience growth driven by growing consumer awareness of health and beauty. The phenomenon of technological development has impacted changes in consumer behaviour in purchasing cosmetic industry products, especially online purchases made through social media, e-commerce or live broadcasts. This research aims to determine purchasing decisions regarding types of skincare products at the TikTok Shop. The population in this study were skincare consumers from Jabodetabek aged 25-35 years. The sample size was 275 respondents who filled out the questionnaire. The questionnaire's independent elements are listed in the 4Ps marketing mix (Price, Product, Promotion and Place). Meanwhile, the dependent factor measured is the purchasing decision when seeing sales of viral skincare products on the TikTok Shop. This research uses a regression method to find relationships between variables with the SmartPLS application. This research shows that promotion and price are the most significant factors influencing consumers when purchasing skincare products at the TikTok Shop.Keywords: Tiktok Shop, Cosmetics Industry, Promotions, Prices, Purchasing Decision.
Penerapan Strategi Experiential Marketing Brand Nescafé dalam Promosi Nescafé Ice Roast Simanjuntak, Daniel; Anita Fauzah; Rizki Muhammad Ardian Setiadi; Maysitha Fitri Az Zahra
Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi Vol. 8 No. 2 (2025): Vol.8 No.2 Mei-Oktober (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi LPI Makasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jinema.v8i2.220

Abstract

This study aims to analyze the experiential marketing strategy implemented by the Nescafé brand in promoting its Nescafé Ice Roast product. The research employs a qualitative method with a descriptive approach, based on Schmitt’s (1999) Experiential Marketing framework, which consists of five core dimensions: sense, feel, think, act, and relate. Data were collected through literature review, observation of promotional content, and analysis of Nescafé’s marketing activities for the Ice Roast campaign. The findings reveal that Nescafé applies the sense dimension through attractive packaging and visual advertising; the feel dimension by creating refreshing and enjoyable emotional experiences; the think dimension with creative messages that align with the lifestyle of young consumers; the act dimension by encouraging consumer interaction through digital activations and events; and the relate dimension by fostering a sense of togetherness and identity within the urban youth community.
KAJIAN TATA LETAK PRODUK SKINCARE LOKAL PADA TAMPILAN ANTARMUKA SAAT LIVE STREAMING Az Zahra, Maysitha Fitri; Anggraeni, Dinar Safa; Al Khaliq, Barkah
Narada : Jurnal Desain dan Seni Vol 11, No 3 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/narada.2024/v11.i3.001

Abstract

Selling lokal skincare products via online platforms, especially via live streaming, has challenges in optimal display arrangements on the user interface. Products are often difficult to see clearly, reducing audience appeal even if they are interesting. This journal aims to explore the arrangement of lokal skin care products online in the marketplace, focusing on determining the best distance between the camera and the product and the optimal distance between cameras to ensure maximum viewing. The research results show that the distance between the camera and the product should not be too far, preferably not exceeding 1 meter, especially when using a 1x zoom lens. The practical implications of this research can help lokal skincare sellers and marketers improve the quality of their product presentations virtually, thereby increasing the attractiveness and trust of potential customers based on layout of the user interface display during live streaming.
Co-Authors Al Khaliq, Barkah Anita Fauzah Daniel Simanjuntak, Daniel Dinar Safa Anggraeni, Dinar Safa Febri Toni Setiawan Prabu Wardono Rizki Muhammad Ardian Setiadi Santi Salayanti Ully Irma Maulina Hanafiah Yuni Maharani