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All Journal Jurnal Manajemen Mandiri Saburai (JMMS) Jurnal Lemhannas RI Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik
NADILA SAVIRA
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH STRATEGI MARKETING PADA APLIKASI SHOPEE TERHADAP MINAT BELI KONSUMEN NADILA SAVIRA
JMMS - JURNAL MANAJEMEN MANDIRI SABURAI Vol 6, No 4 (2022): JMMS-JURNAL MANAJEMEN MANDIRI SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jmms.v6i4.2014

Abstract

Abstrak.Penelitian ini bertujuan untuk menganalisis pengaruh strategi marketing pada aplikasi shopee terhadap minat beli konsumennya. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner. Responden berjumlah 37 orang yang terdiri dari mahasiswa. Hasil pengujian menunjukkan nilai P Values x1 sebesar 1,799 dengan nilai signifikansi 0,000 0,05 yang berarti bahwa terdapat pengaruh positif dan signifikan variabel strategi marketing terhadap minat beli konsumen . Hasil pengujian sejalan dengan hipotesis yang telah dibuat dimana pengaruh strategi marketing terhadap minat beli konsumen adalah positif dan signifikan. Nilai t-hitung sebesar 2,261 sedangkan t-tabel sebesar 0,024. Jika t-hitung t-tabel maka nilai signifikannya lebih kecil dari 5% dan hipotesis diterima. Hal ini berarti bahwa semakin baik strategi marketing yang dibuat maka akan semakin meningkatkan minat konsumen tersebut Kata kunci: shopee, strategi marketing, minat beli konsumen  Abstract.This study aims to analyze the effect of the marketing strategy on the shopee application on consumer buying interest. This study used a quantitative approach by collecting data through questionnaires. Respondents amounted to 37 people consisting of students. The test results show that the P Values x1 is 1.799 with a significance value of 0.000 0.05, which means that there is a positive and significant influence of marketing strategy variables on consumer buying interest. The test results are in line with the hypothesis that has been made where the effect of marketing strategy on consumer buying interest is positive and significant. The t-count value is 2.261 while the t-table is 0.024. If t-count t-table then the significant value is less than 5% and the hypothesis is accepted. This means that the better the marketing strategy that is made, the more it will increase consumer interest 
Peran dan Pentingnya Komunikasi dalam Implementasi Kawasan Tanpa Rokok di Kota Medan Nadila Savira; Indriani Indriani; Deandra Almaz Zahra Nasution; Aisyah Putri; Rayhan Irwanda
Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 2 No. 1 (2025): Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v2i1.1030

Abstract

The aim of this research is to determine the role and importance of communication in implementing the smoke-free area policy in the city of Medan. National research is descriptive research, data collection techniques are carried out by reviewing the literature through collecting secondary data from relevant scientific and international journals. Data analysis uses data reduction techniques, data presentation and drawing conclusions. The results of the research show that communication in implementing the smoke-free area policy in the city of Medan has been implemented through outreach efforts or using the media, but has not worked optimally. Communication is an important aspect and indicator in the success of a public policy. Communication plays a very important role in disseminating policies and information, transmitting information, creating partnerships between policy makers and the public, gaining public support, expanding information, maintaining information ethics so as to avoid distorted information. and expanding coordination. Communication also plays a very important role in policy because it helps policy implementers know what must be done, explains the responsibilities and rights of the community so that it encourages the community to implement the smoke-free area policy in the city of Medan.
Investigating the Value Chain-Based Model of the KOMASTI Variety Agroindustry in Indonesia Rahmad Syukur; Ira Apriyanti; Saputra, Jumadil; Ayulita Ramadhani; Nadila Savira
Jurnal Lemhannas RI Vol 13 No 1 (2025)
Publisher : Lembaga Ketahanan Nasional Republik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55960/jlri.v13i1.1115

Abstract

Purpose: This research was conducted to analyse the strengthening of the KOMASTI coffee agro-industry as a strategy to improve farmer welfare and national economic resilience through the integration of the Asta Gatra framework to achieve sustainable development. Design/methodology/approach: This study adopted a mixed method, with data obtained through in-depth interviews, focus group discussions, and field surveys with coffee farmers and agro-industry players in Dairi Regency, North Sumatra. Analysis of product value addition was done based on the Hayami model to determine production efficiency and distribution of economic value throughout the supply chain. Findings: The Komasti coffee agroindustry records a value-added ratio of 47.34% and a profit margin of 97.59%, reflecting strong economic potential. Nevertheless, the proportion of value captured by farmers remains low due to rudimentary processing methods and limited market connectivity. Originality/value: This study makes theoretical and practical contributions to the literature on value chains and national resilience. The developed instrument shows that the enhancement of the local resource coffee agro-industry is a matter of both economic strategy and policy for building strong, resilient, inclusive and sustainable national resistance.
Co-Authors Aisyah Putri Ayulita Ramadhani Deandra Almaz Zahra Nasution Indriani Indriani Ira Apriyanti Rahmad Syukur Rayhan Irwanda Saputra, Jumadil