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All Journal Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Mangente: Jurnal Pengabdian kepada Masyarakat
Yanuar Tyas Suganda
UPN Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pendampingan Pendaftaran NIB Dan Pelatihan Media Sosial Guna Meningkatkan Ekonomi UMKM Di Kelurahan Bulak Yanuar Tyas Suganda; Sri Muljaningsih; Mohammad Wahed
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.895 KB) | DOI: 10.58466/literasi.v2i2.538

Abstract

The KKNT activities for Defending the State UPN Veteran East Java are a challenge for students who are still experiencing restrictions on movement due to the Covid19 pandemic in 2022. One of the areas targeted by the MBKM KKNT is Bulak Village with entrepreneurship and creative economy schemes. The results of the survey and field observations found partner problems, such as how to sell products that were felt to be monotonous, product designs that were of less value and less extensive marketing coverage, as well as some UMKM that did not have business legality, namely NIB. So the KKN student team from UPN formulated a work program that was expected to solve the existing problems. The target audience in this case is UMKM owners who can increase their potential through various UMKM development strategies. The results of the socialization & training activities generally went according to plan. The potential generated from service activities is that the UMKM in Bulak Village can compete, especially in controlling the local market and even exporting with digitalized and structured marketing methods with the use of social media and emphasis on product branding value.
Pendampingan Pendaftaran NIB dan Pelatihan Media Sosial guna Meningkatkan Ekonomi UMKM di Kelurahan Bulak Yanuar Tyas Suganda; Sri Muljaningsih; Mohammad Wahed
MANGENTE: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 2, No 1 (2022): PENDIDIKAN KARAKTER DAN PEMBERDAYAAN MASYARAKAT
Publisher : IAIN AMBON

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/mangente.v2i1.3070

Abstract

The KKNT activities for Defending the State UPN Veteran East Java are a challenge for students who are still experiencing restrictions on movement due to the Covid-19 pandemic in 2022. One of the areas targeted by the MBKM KKNT in 2022 is Bulak with an entrepreneurial and creative economy scheme. From the results of surveys and field observations, it was found that partner problems such as the way of selling products that were felt to be still monotonous, product designs that were less valued  and the scope of marketing was still not wide, as well as several UMKM that did not have business legality, namely NIB. Therefore, the KKN student team from UPN formulated a work program that is expected to solve existing problems. The target audience in this case is that UMKM owners can increase their potential through various UMKM development strategies. The results of the socialization activities & training of various materials in general went according to plan. The potential resulting from this service activity is that UMKM in Bulak can compete, especially diversifying the local market and even exporting with digitalized and structured marketing methods with the use of social media and emphasizing product value branding.
Co-Authors Mohammad Wahed Sri muljaningsih Sri Muljaningsih