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All Journal Jurnal Pendidikan Ekonomi (JUPE) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Kiki Nurtia Sibolga Marbun
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Economics, Econometrics & Finance Education Other

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Pemanfaatan Media Sosial Instagram Untuk Digital Branding Sebagai Strategi Pemasaran Produk Usaha Mikro Kiki Nurtia Sibolga Marbun; Wirya Wardaya; Halimatus Sakdiyah; Muchamad Toha Yudo Pratama; Taufiq Ismail
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (227.649 KB) | DOI: 10.58466/literasi.v2i2.609

Abstract

Media social has been widely used as one of the effective digital marketing methods in marketing products through digital marketing. This is due to its simple use and great impact on increasing sales and profits for microenterprises. One of the top-list social media to be used as a digital marketing tool is Instagram. In Bulak Banteng and Kedung Cowek villages, micro-entrepreneurs are yet not using Instagram as a promotional tool. The reason is that they lack the understanding and skills to maximize Instagram as a promotion tool for their products. Hence, it leads to a lack of competitiveness of their goods or services products in the market. Therefore, counseling and discussion activities were held as a form of the initial analysis of the obstacles faced by micro-entrepreneurs. Through training and assistance, the micro-entrepreneurs were expected to be able to increase their knowledge about the importance of using Instagram as a product promotion tool. Then, monitoring and evaluation were conducted to analyze the changes after training and mentoring activities. The results of these activities reveal a change that micro-entrepreneurs realize that the use of Instagram as a marketing tool is able to provide some benefits, such as a marketing strategy without exceeding costs as well as an increasingly broad target market. Micro-entrepreneurs started to build their digital marketing links and began to actively use Instagram as a product promotion tool.
Pengaruh tenaga kerja dan PAD terhadap pertumbuhan ekonomi serta dampaknya terhadap kemiskinan di Kabupaten Ngawi Kiki Nurtia Sibolga Marbun; Muchtolifah .
Jurnal Pendidikan Ekonomi (JUPE) Vol 11 No 3 (2023)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v11n3.p320-327

Abstract

For the past 10 years, Ngawi Regency has remained in the top 10 poverty zones in East Java Province, indicating that the welfare of the people in Ngawi Regency is still very low. The main objective of this study is to examine how variations in the number of working people and the level of regional income contribute to economic growth and subsequently affect the poverty rate. This study uses quantitative analysis and statistical techniques to analyze relevant data collected from Ngawi Regency. The population in this study used Ngawi Regency with research samples of Labor, Regional Ali Revenue (PAD) and Economic Growth. The results of this study indicate that Labor directly has a positive and significant effect on the Poverty Level. PAD directly has a negative and significant effect on the Poverty Level. Labor and PAD indirectly have no effect on the Poverty Level through Economic Growth. Economic Growth directly has a positive and insignificant effect on the Poverty Level. These findings can be used to inform policy-making decisions and develop effective strategies for poverty alleviation and sustainable development in the region.
Co-Authors Halimatus Sakdiyah Muchamad Toha Yudo Pratama Muchtolifah . Taufiq Ismail Wirya Wardaya